Insight: Loyalty: The Currency of Busine...
Enhancing the value of your customers through a loyalty program - First published in IT@Work, The Sun, Monday, 16 July 2001
There are many types of loyalty programs and they are all limited only by the imagination of marketers. Examining the various types of loyalty programs – the most common...
Insight: Welcome back shoppers!...
Measuring the value of regulars in your business — by JHT, first published in IT@Work, The Sun, Monday, 9 July 2001
Much has been said about the demise of dotcom e-commerce businesses. Poor business model, unchanging consumer behavior, references to huge losses by Amazon.com all seemed like valid...
