Insight: Growing your customer list...
First published in IT@Work, The Sun, Mon, 27 August 2001
The biggest question I get these days is where do I get an email database? Many businesses today are not sure where to start when considering an email marketing program. The chief concern being the lack of a customer database, or a lack of email...
Insight: Customers are not created equal...
Improving advertising effectiveness via segmentation methods – First published in IT@Work, The Sun, Mon, 20 August 2001
You’ve probably heard this phrase a million times. Not all your customers are created equal. The art and craft of creating advertising that compels your customers to buy...
