First published as a two-part series in IT@Work, The Sun, Mon, 8 Oct 2001 and 15 Oct 2001 So, you have already decided on the strategic action to take for your marketing efforts: who to target, where to advertise, what database to use and the promotional mechanism to use. So what next? At some point,...

A Guide to Identifying, Evaluating and Selecting High-Response Mailing Lists – originally published as “Mailing Lists under the microscope” in IT@Work, The Sun, Mon, 1 Oct 2001 It will come a time when your business will have to seek out new customers. Whether you are introducing a...