BRANDTHINK Insight: How to make an offer...
First published as a two-part series in IT@Work, The Sun, Mon, 8 Oct 2001 and 15 Oct 2001
So, you have already decided on the strategic action to take for your marketing efforts: who to target, where to advertise, what database to use and the promotional mechanism to use. So what next?
At some point,...
Insight: Evaluating third-party mailing ...
A Guide to Identifying, Evaluating and Selecting High-Response Mailing Lists – originally published as “Mailing Lists under the microscope” in IT@Work, The Sun, Mon, 1 Oct 2001
It will come a time when your business will have to seek out new customers. Whether you are introducing a...
