How should you measure success?

Someone forwarded me this post, and I can’t verify the source. But I think it’s important enough to share (so if you guys know where the source is, do let me know so I can properly credit the author.

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If measurement is so important, what should you and your client measure?

Satisfaction with how well you’re servicing their business, for one. Creativity for another. Strategic thinking. Being proactive vs. saying you’re going to be proactive. Accurate and timely billing. Managing the budget and not going over it. Eliminating surprises, by communicating early and often on all topics. Execution of ideas. Integration of disciplines. Number of media placements, if it’s a PR relationship. Innovative use of media. Number of hits to a web site. And ease of use of the site. Or possibly even number of names captured in an online database that you’ve created for the client. You get the idea.