From Dec 1, Jetstar Asia will begin services of 19 weekly flights in an increasingly competitive environment. While low fares remain the main competing factor for almost all other airlines, the Jetstar campaign differentiates Jetstar in the area of the travel experience. Pricing across all carriers has reach saturationpoint where differentiation is almost moot, Jetstar stands out by being the carrier that provides an fun, more enjoyable experience while traveling. Jetstar was also recently recognised by Skytrax as Asia’s best low-cost airline.
Our agency today launches the www.ilovejetstar.com.my. The campaign aims to promote and educate Malaysian travelers on the benefit of flying with Jetstar to Singapore – among them, departure from KLIA, arrival to Singapore Terminal 1, free online seat selection and low fares.
The Radio Ad:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Find out more about Jetstar or make your bookings at www.jetstar.com.