The race is on! Oscars ’09, Mon, F...
Just a gentle reminder to movie fans out there that the 81st Annual Academy Awards is scheduled to run Feb 23 at 9am (or 8pm repeat), GMT+0800. For those of you who’ll be at the Star Movies special screening, see you there! var a2a_config = a2a_config || {}; a2a_config.linkname="The race is...
Featured (Work): Discovery Day 08 –...
BRANDTHINK Campaign Archives: from 2008. At the launch of the Apple MacBook Air in early 2008, our agency executed the Discovery Day campaign for Apple Premium Resellers in Malaysia that showcased the sexy new model. Discovery Day is an on-ground activation program that is designed to grow the awareness...
Mac+iPod Discovery Week III – Joho...
It’s Discovery Week again! If you have missed out the last two discovery week at Pavilion or 1Utama, then you shouldn’t miss out on the 3rd installment happening at City Square Johor Bahru. Jump over to www.discoveryweek.com.my for more information on the latest happenings as well as videos...
Featured (Work): The Mac Minute Show...
Blast from the Past: In 2007, BRANDTHINK helped Apple Malaysia developed a series of radio infomercials promoting the use of Macs and to encourage switchers from regular PCs. The result was the Mac Minute Show – a one minute infomercial focusing on specific features of the Mac OS X operating system,...
FJB Designer Clearance Sale – 20-2...
FJB Designer Clearance Sale – 20-22 Feb 2009 a2a_config.linkname="FJB Designer Clearance Sale – 20-22 Feb 2009"; a2a_config.linkurl="http://www.brandthinkasia.com/2009/fjb-designer-clearance-sale-20-22-feb-2009/"; a2a.init("page");
JetstarAsia KLIA-Singapore Launch Campai...
When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned...

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