Insight: Measuring PR Campaign Performan...
Posted by
BRANDTHINK Malaysia in
Insights on
06 6th, 2009 |
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Measuring PR Campaign Performance
Not too long ago, the yardstick for measuring the success of a PR campaign seemed so simple. Calculate the number of clippings you can generate, or number of times you can get your product or spokesperson on that one program everyone’s watching seems to do the...