Our (Work), Presented in Cases

Case studies are a great way to learn new things. Over nearly 10 years, our agency has slowly built a collection of cases that we draw on every year for inspiration, for insight and for principles of success.

Highlighted below is a sample collection of the experiences we have shared with our clients. From our work in advertising, or PR to our recent exploration of social marketing, we hope you’ll find a case here that spark an insight on your own marketing campaigns. (If not, we’re simply a call away. *wink*)

Advertising & Interactive

Apple – The Mac Minute Show – Making radio fun again
We have been working with Apple – one of our largest clients – since 2002 in helping them build the brand in Malaysia. The Mac Minute Show represent perhaps the most fun we had in creating a radio campaign – and we really had plenty of fun with it. To date, it’s still the radio ad the sound engineers over at the radio station remember us by.

HotelClub – Who Says You Can’t Enjoy Business Trips? Campaign & Birthday Sale – Promotions help you sell
One of our new regional clients, HotelClub is giving us the opportunity to work on the creative over many countries, and Singapore is just the start. From digital marketing to print advertising, we hope to see the brand continue its rise as the premier destination for hotel reservations online.

JetstarAsia – Plus! Plus! Plus! Campaign
JetstarAsia – KL-SIN Launch Campaign
JetstarAsia represent our second budget airline client in our stable, and the first we have officially launched. The timing could not have been better as Malaysia’s travel industry saw the most aggressive marketing war between the national carrier and the national budget airline. Against the odds, we created a campaign that helped the airline jumpstart its awareness level amidst a highly competitive market and more importantly fill their seats.

Public Relations

Although less than 2 years old, our public relations agency has been a true star in the industry. We have been blessed with incredibly wonderful and challenging opportunities with great clients. Here are some highlights:

Cortina Watch – Launch of Penang Boutique by the Penang Chief Minister
Max Mara – Official Press and Customer Launch, the party was indeed fun!
Caran d’Ache’s Beautiful Writing Instruments
Breitling’s Instruments for Professionals
MAX&Co – Private Preview
Cortina Watch Jewellery Time 2008 – all the way to Singapore
Facet Fire Media Explosion
Davidoff – Official Media Launch

On top of that, we have created a special NewsFeed site that serves as a wire service for our clients to reach the media. Visit BRANDTHINK NewsFeed and preview all our client press releases!

Activation

What is work if you can’t party a little, eh? Well, we are in the best positions to enjoy some of the most dazzling parties of the year. After all, we helped made it successful!

Breitling’s Party of the Year in Malaysia – How did the guest react to the appearance of the VIP in a custom made WWII-era Mustang?

Mac+iPod DiscoveryWeek – iPod Dancers – Imagine those iconic iPod ads coming to life right in the streets of Kuala Lumpur! We had the traffic grooving to our mojo.

Apple iPod U2 Launch Party in 2005: One of our earliest and biggest events. To date, we still believe it single-handedly marked the start of the meteoric rise of the iPod in Malaysia. Since then, we have done another iPod Party, and an iMac Party.

How do you reach the highly affluent individuals? With a touch of class and plenty of exquisite wines, that’s how. Moet Hennessy Estates & Wines’s Flavors of the World & Riche Monde’s Cape Mentelle Winemaker’s Dinner.

Social Media

Mac+iPod DiscoveryWeek – Blog, Facebook, and Twitter Campaign – It started out as a quick & dirty way of promoting the DiscoveryWeek event. Today, the DiscoveryWeek blog, Facebook fan page and Twitter are fast becoming a sweet spot for marketing innovation. Next steps? Seeing how to integrate the social media aspects into the on-ground event!

Gap Malaysia & Guess Watches Social Media Campaign – When we first published the Facebook page for Gap & Guess Watches, an industry magazine ran a story on us. At the time, we had 200 odd fans each, and the target was 2000 by the end of 2009. Lo and behold, we hit our target in less than 2 months!

For both our featured campaigns, it marked some of the new initiatives that our client is beginning to explore, including custom Facebook pages and applications. The future landscape of social media is yet to be defined but these initial steps would prove to be a great enabler in the future!

Self-plug: Now is a good time as any to encourage you to join the BRANDTHINK Facebook fan page! Simply click on the Facebook Be A Fan button below and get instant updates on all our agency’s activities!

Interested in hiring our Agency for your marketing, advertising or public relations needs?

Let’s face it: every business is different. Even if your business is in the same industry, you’ll no doubt face unique challenges. Are you looking for a specific case study that is more related to your business? If what you are looking for is not listed here, call us! We might have a case study tucked somewhere we can share.

Call us at 603-22872255 or email us from here.