Spotlight: How famous do you want to be?

Be Famous > There is a four-stage process:

Stage 1: Brand recognition – also known as “ya, I’ve heard of it somewhere” is low level consciousness of your product, service or brand in the minds of your consumers. At this stage, your advertising has made perhaps a small inroad. Some people may have come across it and remember your name. However, at this stage brand recognition may not be enough to be effective, as it does not guarantee a sale. (Fame Level: 1/4)

Stage 2: Brand awareness – also known as “Yes, I know that brand” happens when your brand name becomes familiar to large numbers of people within your target market. At this stage, they know who you are, they are aware of what you do and what you’re selling. They may not have bought your product, but they are aware of it. (Fame Level: 2/4)

Stage 3: Brand recall – also known as Brands with Fans. Brand awareness on its own is not enough to generate a sale. For one, a particular brand needs to be part of the selection list of the consumer at the time of purchase. Brand recall occurs when, at the moment of a buying decision, a consumer is able to produce a menu of options from the top of his or her mind without having to be reminded what those options may be. (Fame Level: 3/4)

Stage 4: Brand preference – also known as Fanatic Cult Status Fame. A coveted place to be, brand preference happens when a consumer purposely chooses one brand over the other. (Fame Level: 4/4)

Being famous, in our minds is that your products, services and brands reach a pinnacle of brand preference unmatched by any other. So, how famous do you want to be?