BRANDTHINK Events & Activation starts with a bang!

BRANDTHINK Malaysia has launched an events and activation unit in an effort to keep pace with clients’ changing demands in the market.

The new unit will complete the BRANDTHINK marketing communications services portfolio and give clients additional options to reach their target market. Previously, event management was handled by the public relations team, but requests by clients to have more events and activation-based marketing activities allowed BRANDTHINK to offer it as a formal unit within its group. The unit will first tap into BRANDTHINK’s current client base that includes Breitling, Cortina Watch, Vertu, Max Mara, Caran d’Ache and STARTV, but are currently aggressively approaching fast-moving consumer companies as well.

“BRANDTHINK has been known to deliver great ideas in reaching the affluent customer. With our new Events & Activation unit, we will enhance our ability to assist our clients in engaging customers in a more direct and personal manner.” said Jui Hong Teoh, Managing Director of BRANDTHINK Malaysia. “Our clients will now have a single agency capable of tapping into their customers’ multiple touch-points.”

“Our goal is not necessarily to be everything to everyone, but to structure our agency to focus on a wider repertoire of marketing capabilities to engage the affluent consumer,” he added.

Khoo Wee Shen

Khoo Wee Shen will join the new unit as Events Manager. She joins from Riche Monde where she handles brands such as Moet & Chandon, Veuve Clicquot and other wines.

Khoo, who will report to Poon Chian Siew, Group Account Director for BRANDTHINK’s PR and Events unit, added: “The upper-level luxury and mass affluent markets still shows great opportunity to create something extraordinary. We intend to be the leading player in this sector and be the catalyst of our clients’ successes.”

About BRANDTHINK
BRANDTHINK is Malaysia’s most imaginative agency that helps brands engage with customers through every imaginable touch-points, including Advertising, PR, Events and Interactive Marketing. We’re famous for our work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in Malaysia and being the go-to agency for reaching the affluent consumer. For more information, please contact public relations unit at +60-3-22872255.