BRANDTHINK Tapes, Live on BFM 89.9

Recently, we sat down with the kind folks over at BFM89.9 and shared our thoughts on marketing, advertising, agency life and our business. Listen in to our interviews on Malaysia’s business station, BFM 89.9. These interviews were aired on Wednesdays at 1pm on BFM’s Resource Centre.

Episode 1: Marketing 101

Is marketing simply an advertising campaign? This episode explores the basics of marketing for SMEs and how different real-world marketing is from the textbooks.

Episode 2: Exploring Non-traditional Forms of Marketing

Are traditional forms of marketing dead? Join the discussion on how new marketing techniques like social media are changing the way businesses communicate with consumers and whether traditional forms of marketing are still relevant today.

Episode 3: Measuring Returns on Investment

How do you measure the success of your marketing campaign? Explore the different ways businesses should measure their entire marketing function – from ad campaign management, PR campaigns to branding activities – and how measurement can aid in business success.

Episode 4: What Makes a Great Agency, What Makes a Great Client

How do you create a successful partnership between an agency (ad agency, pr agency or events company) and a client? By being pairing a great agency and a great client. In this episode, we discuss about our ideas on what makes a great agency and a great client.

For more about BFM89.9, visit their website at www.bfm.my.