Featured (Work): The Mac Minute Show

Blast from the Past: In 2007, BRANDTHINK helped Apple Malaysia developed a series of radio infomercials promoting the use of Macs and to encourage switchers from regular PCs. The result was the Mac Minute Show – a one minute infomercial focusing on specific features of the Mac OS X operating system, or the Macintosh line of computers.

The campaign ran in two phases, with a short break between each phase. Each phase has 3 distinct radio executions and it builds on one another, ending with a signature theme at the beginning and ending of each commercial.

1) Digicam and the Missing Driver Mac

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2) Choices

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3) Runs Everything

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4) Aliens – Rule the World

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5) Spotlight on Spotlight

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6) Aliens Part II – The Queen

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