BRANDTHINK Campaign Archives: from 2008.
At the launch of the Apple MacBook Air in early 2008, our agency executed the Discovery Day campaign for Apple Premium Resellers in Malaysia that showcased the sexy new model. Discovery Day is an on-ground activation program that is designed to grow the awareness of Apple products predominately among PC users. It is an evolved form of the Mac Test Drives (from 2005-2006). The concept is further refined and updated to become what is known today as the Mac+iPod Discovery Week.
The execution for this Discovery Day was centered around Radio, Online and in-store marketing.
Radio Ad: (Hitz.fm, Mix.fm Drive timeslots)[audio:http://www.brandthinkasia.com/wp-content/uploads/2009/06/apple_macbookair.mp3]
Online Ad: (thestar.com.my, sinchew.com.my)
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In-store Marketing: Brochures, Sensormatic Cover-wraps.