JetstarAsia launched its inaugural flight from Penang to Singapore on 1st July 2009. In conjunction with the launch, JetstarAsia will run it’s Jetsaver Light Challenge, allowing selected teams to fly to Singapore and win great prizes.
The campaign is supported by radio ads targeted only in Malaysia’s north region, as well as print-runs in regional publications.
English Ad: [audio:http://www.brandthinkasia.com/wp-content/uploads/2009/06/jetstar_pensin_july2009-eng.MP3]
Chinese Ad: [audio:http://www.brandthinkasia.com/wp-content/uploads/2009/06/jetstar_pensin_july2009-chi.MP3]