Highlight: Twitter for Business, 101.

If your business is looking for ways to leverage on new social media technologies to reach out to customers, then this guide is for you.

Twitter 101: http://business.twitter.com/twitter101

Made by the creators of Twitter itself, Twitter 101 is a friendly instructional guide for any business to create a strategic and effective presence on Twitter. It helps users to foster a collaborative community among customers that are increasingly turning to Twitter as a form of communication. With this guide, you’ll learn the lingo of Twitter, the basics of using Twitter, and some examples and case studies on how Twitter is currently being used for marketing purposes. It starts by answering the first question on any business executive’s mind:

So what does Twitter do for businesses?

Twitter is a communications platform that helps businesses and their customers do a number of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great–or disappointing–experience with their business, offer product ideas, and learn about great offers.

While the technology is fairly nascent, and it will be awhile before it reaches the tipping point in Malaysia, it doesn’t hurt for you to learn more about Twitter now, so you are well prepared to use it when your business is ready for it.

This guide covers quite a variety of topics, which includes:

What is Twitter
Getting started
Learn the lingo
Best practices
Case studies

This guide provides a comprehensive overview on what can be applied in business and gives you a starting point for your own Twitter project. Closer to home, our local clients have began to experiment with ways of reaching their customers via Twitter. Follow a local example at: http://www.twitter.com/discoveryweek. You can also find out more about DiscoveryWeek as a whole here.