Kuala Lumpur, Singapore: 19 August 2009 – HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore.
BRANDTHINK has since developed HotelClub’s recently concluded 11th Birthday campaign and just launched the brand’s campaign for the August Sale in August 2009.
The promotion campaign is currently running in Singapore and includes print, radio and online microsites. Travelers who book at HotelClub.com during the promotion period will enjoy great deals on hotels around the world.
“The aim of the campaign is to promote HotelClub’s highly competitive rates and last-minute deals over 55,000 hotels in 134 countries worldwide. Our offering is unique in the areas of instant confirmation of bookings even to the last minute, as well as our membership rewards programme.” says Betty Tan, Country Manager for HotelClub Singapore & Malaysia. Members of HotelClub enjoy 2X reward points for each of their hotel bookings during the promotion period.
“We have always enjoyed working with brands that offers a unique approach to the way things are done, and have a clear message to convey,” said Jui Hong Teoh, Managing Director of BRANDTHINK. “Having worked with many travel-related clients, we hope to take our insights and apply them to all HotelClub campaigns”.
In addition to the promotional campaign, BRANDTHINK will work with HotelClub on upcoming campaigns aimed at making the online service the main preference for hotel bookings in the region.
BRANDTHINK is an imaginative marketing agency in Malaysia with services in Advertising, PR, Events and Interactive Marketing. We are famous for our work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in the region and being the go-to agency for reaching the affluent consumer. For further information about BRANDTHINK, please contact our PR department at +60-3-22872255.