Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region.
The promotion provides for Free Internet Access, Late Checkout and Free Room Upgrades to a large selection of hotels around the world – a feature that is bound to be very popular to business travelers. The campaign runs from 28 Sept 2009 – 11 Oct 2009 and is available to travelers within the South East Asian region including Singapore and Malaysia.
The BRANDTHINK creative team was tasked with online banners, micro-site and print advertising in Singapore. The challenge for the team was to create an interesting hook that will appeal to the target market for a promotional campaign. The concept was then mooted to highlight that travelers can enjoy their trips – even if it is for work – with the hassle free offers from HotelClub. With less hassle, you’ll enjoy the trip more.