(Work) Carlsberg kicks-off football campaign with Team England

Event Report: Football legend John Barnes makes special guest appearance at Carlsberg press event

With only two weeks remaining before the kick-off of the World Cup, Carlsberg spared no expense to build football excitement surrounding the beautiful game. Celebrating its launch of its Football Tour with Team England, Carlsberg hosted the Carlsberg Futsal Cup with special appearance by John Barnes, a football legend and Team England player. During the event, Carlsberg unveiled the Carlsberg Tour Bus that will take its football flavour across Malaysia with a bus-load of cheerleaders, percussionists and football fanatics.

Held at the rooftop of 1 Utama Shopping Centre, 16 teams consisting of Carlsberg staff, members of the media and football fans from the Liverpool Supporters Club Malaysia played friendly matches for the bragging rights to become winners of the Carlsberg Futsal Cup and a prize money of RM10,000.00.

Fans and supporters of the various teams who turn up at the event made the atmosphere simply amazing. The excitement of the morning was just as highly charged as if you were watching a professional tournament. There were plenty of cheering and sighs with every goal and every near miss during the game.

At the end of the tournament, the team from Liverpool Supporter’s Club Malaysia emerged as Champions, winning a closely fought match with Adoi Magazine in the finals.

“This has certainly been a great day for Carlsberg and a great success. These teams had played tremendously well and the wins were well deserved. Congratulations to the champions for a game well played and to the runners up, better luck next time and well done for giving your best shots”, said Soren Ravn, Managing Director of Carlsberg Malaysia after he presented the trophy to the champions.

The Legendary John Barnes of Team England was a special guest of Carlsberg at the event. The English football star and once a player at Liverpool during the 90s drew an adoring crowd as he spent the day taking photographs and signing autographs with football fans. His charming personality and sense of humour become highlights at the launch.

Together with the Carlsberg Management Team led by Soren, Barnes played in an exhibition match against the Champions of the Futsal Cup. The match was an exciting privilege enjoyed by the winning team and cheered on by guests as well as Carlsberg staff, cheerleaders and the percussion section. He also took some time to run a football clinic and showed participants some football moves to improve their game.

“I would like to thank Carlsberg for the reception I have received in Malaysia and also for supporting Team England. I’m pleased to be here as part of your football celebration,” said Barnes as he presented Soren with a Team England scarf on behalf of the team. “Carlsberg shared with me some of the activities they have in store for you and I’m sure it will be a very exciting time in Malaysia throughout the tournament.”

The entertainment of the day began with Soren Ravn unveiling the Carlsberg Tour Bus, and the football tour team consisting of cheerleaders, percussionists and football fanatics. The team entertain the guests with a dizzying array of dance and percussion, fuelling the energy with samba rhythms reminisce of football fever. As a tribute to Team England, there were special appearances by famous English icons such as the British Royal Guards and the British Police “Bobbies” during the Tour.

“This is a great start to the Carlsberg football campaign. Let every goal, every win and every celebration start with a Nice One!” quips Soren to the guests.

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View the Carlsberg and Team England partnership press release.