News on BRANDTHINK and FitFlop in Malaysia, published on Marketing-Interactive.com on Oct 12, 2010.
Going For The Right Fit
Malaysia – BrandThink Malaysia was officially appointed in August as the PR agency of record for UK brand FitFlop, in line with the company’s entry into the local market. The account was won after several credential presentations by PR agencies earlier this year.
“We’ve been quite aggressive in extending our lead as the premier agency for lifestyle communication in Malaysia. FitFlop is an interesting hip brand from the UK and we absolutely love it. We hope to extend its cult status into Malaysia,” said Teoh Jui Hong, MD, BrandThink.
Upcoming plans include collaborations with fashion icons and opinion leaders in the country while driving media relations for the brand at the same time. Brand messages will be disseminate across various media platforms via day to day PR duties and social engagement activities.