Event: Graham-London with Mercedes GP F1 Party in Kuala Lumpur

In conjunction with the Formula One 2011 season, Anglo-Swiss watchmaker Graham-London hosted a private party on 6 April 2011 to launch its Mercedes GP Special Edition timepiece, the Mercedes GP Time Zone for the first time in Malaysia. BRANDTHINK Malaysia had the privilege of creating the entire experience for Graham-London and its guests.

Held at Bridge Bar on the 28th floor of G-Tower Hotel, the occasion was graced by Graham’s Brand Manager Mr. Pietro Tomajer, Graham’s International Marketing Director Mr. Olivier Degen and Mercedes GP Petronas Formula One team manager, Mr. Nick Fry. The event also saw the attendance of members of the media as well as Malaysia’s Youth and Sports Minister Y.B Dato’ Ahmad Shabbery Cheek, Bernie Chan, emcee of the event, Joey G, celebrity DJ of the night, Marion Counter and Ung Yiu Lin.

The launch continued with the introduction and welcome of a new friend to the Graham family, Mr. Azlan Iskandar, the national squash player who is currently ranked 10th in the world. “We are very glad and thank Mr. Azlan Iskandar for being a friend of us. His sports excellence, strong and edgy characteristics fit very well with Graham’s philosophy. “ Said Mr. Pietro Tomajer after presenting Azlan the brand very own famed Chronofighter. The introduction followed instantaneously by a Graham timepiece showcase of the Mercedes GP Special Edition Collection.

Guests were hyped with excitement through out the night with sought-after lucky draw prizes consisting F1 Grandstand tickets, F1 After-Race concert passes and a magnum sized GH Mumms champagne. To heighten the F1 excitement, there was also a specially created Graham car simulator for all racing enthusiasts at the party.

Resources

Press Release: Graham-London launches Mercedes GP Special Edition Watch

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