Event: IWC SIHH 2011 Press Preview

7 March 2011, Kuala Lumpur: The Gold Class of the GSC Cinemas in Pavilion Kuala Lumpur was the setting for an IWC affair as the luxury watch company gives members of the media a preview of its SIHH 2011 collection.

BRANDTHINK Malaysia’s PR team was tasked with coordinating the event that gives a nod to the rare beauty and classic elegance of its watches. One of the highlights of the event was the showcase of the Portfofino collection. For more than a quarter of a century now, the Portofino watch family has held a firm place in the collection from IWC Schaffhausen. It is not only the entry-level model to the exclusive world of IWC watches, but also the epitome of a classical wristwatch for individuals with style. In the same way that the picturesque harbour town of Portofino stands for the dolce vita of the 1960s, Portofino watches are a combination of rare beauty and simple elegance.

Portofino attracts them all: musicians and millionaires, actors and aesthetes. These attraction makes the selection of GSC as the venue appropriate to the style and glamour projected. Guests present at the event get to have an up close personal look at the collection.