News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on Oct 14, 2011
BRANDTHINK Bags Two Accounts
Malaysia – Local PR agency Brandthink has added two new clients namely, German domestic appliances manufacturer Miele and audio and video manufacturer Bang & Olufsen, in Malaysia.
For Miele, Brandthink is working to boost the brand’s awareness in Malaysia, with the mandate to oversee its day-to-day PR activities in the local market.
Jui Hong Teoh managing director of Brandthink said since it was the brand’s official entry into the Malaysian market the agency is eager to start on the account.
“This win is great news for our agency. It’s good old fashion public relations work with an eye towards ensuring favorable reviews of the brand particularly amongst the affluent market segments.”
For Bang & Olufsen, the agency will raise the profile of the brand for its new distributor, Singapore-based MJ Group, with the launch Bang & Olufsen’s flagship store at The Gardens Mall, Kuala Lumpur. The solo concept showroom will mark the brand’s re-emergence into the Malaysian market.
Over the next few weeks the agency will be introducing the Bang & Olufsen experience to Malaysia via many private tours and demonstrations with members of the media, starting from launch day.
Commenting on the market for luxury products, Teoh added: “The affluent market is a strong and growing market. More Malaysians today are discovering a palette for all things refined. Consumers who value the finer things in life will take to the design-conscious values of Bang & Olufsen and its products.”
Bang & Olufsen: Bang & Olufsen opens flagship store in Kuala Lumpur, Malaysia