Media+Headlines is a brand new series of articles on what’s happening in and around the media scene. Combining resources from our PR, advertising and media teams, we’ll be bringing you updates and analysis on the latest trends in publishing, editorial and events related to newspapers, magazines, television and other media in Malaysia.
Print, Online or iPad? Trends in tablet publishing
Many publications in Malaysia are looking at the seamless integration of their traditional publications with the digital media. While most magazines and newspapers already have an online presence through their respective official websites, some have taken the plunge into bringing their offerings to iPad users through apps.
The Star, Malaysia’s leading English newspaper with a circulation of almost 300,000 daily, was one of the first publications to hop on the iPad app bandwagon. The Star, Malaysia app was released in the earlier part of 2011 and has become a staple for those who seek for daily news in Malaysia on their iPad.
New to the scene and launched in Oct 2011, The Edge Malaysia has released its own iPad app, bringing the Financial Daily newspaper to the tablet form. The app contains news contents aggregated from both The Edge Financial Daily and The Edge Malaysia weekly (focusing on business and investments).
Catcha-owned Juice Magazine recently threw a grand party to celebrate the launch of its iPad app. Boasting more than its regular themes and topics, the JUICE Magazine app features interactive content like videos and audio material.
All three apps are available for free from iTunes or the app store.
Juice Magazine: http://itunes.apple.com/my/app/juice-magazine/id454728862?mt=8
The apps that we have seen so far have ranged from the effort to created iPad-unique versions of the publication to replicating the look and feel of the print cousins to the tablet format. It’s still too early to tell which strategy will work best but some advertisers have begun to run tablet specific advertising campaigns in this new medium, such as HSBC’s ad campaign within The Star’s iPad app.
A new Malay-language women’s magazine debuted its inaugural issue in this past month of September. Headed by former Glam editor-in-chief Wirda Adnan, WW is targeted at affluent Malay and Malay-speaking Malaysian women aged 27 and above.
The magazine, owned by MPH Magazine Group and published by W Publication concentrates on fashion, beauty and lifestyle.
WW Magazine (which stands for Wanita dan Wawasan or Women and Vision) caters to the ambitious and educated woman of today and offers a fresh perspective on style and substance through its localized content, and can be identified by its covers featuring local celebrities and social figures.
Media Events and Happenings
Prestige Magazine recently held a Shakin’ Supper Party in conjunction with its annual edition of the “Top 40 Under 40” awards. The retro-themed bash held at The Elements Gallery in Ampang saw the attendance of who’s who in town – some members of the media and celebrities. Dominic Lau of E! News Asia fame was spotted, as was Fay Hokulani.
The main sponsors of the bash were BMW, Kronenbourg 1664, among others.
Prestige will be having another celebration in October, this time to commemorate its 10th Anniversary at the diamond-themed Infinite Ball. In its October 2011 issue, Prestige looked back at its past balls and themes.