PR: It’s a bird, it’s a plane, it’s DC Comics Super Heroes store!

If you are like many of us, we grew up with comic books and fell in love with characters such as Superman, Batman, Green Lantern and many others. There’s always a big pull when it comes to comics and DC Comics in particular because it is home to some of the world‘s most recognized super heroes. We are understandably wobbly with excitement when our team at BRANDTHINK Malaysia got the opportunity to be part of the launch of a brand new DC Comics Super Heroes flagship store in Malaysia!

J.T. Network Pte Ltd, licensees of Warner Bros Consumer Products officially launch its DC Comics Super Heroes flagship store on 31 May 2011 in the Pavilion KL’s Centre Court. The biggest DC Comics store ever in Asia, located on the 5th floor of Pavilion KL, will be home to DC Comics life-sized characters and an exclusive replica of the Batmobile and Batpod, promising a memorable customer experience on our local shores.

Our PR team at BRANDTHINK Malaysia was tasked with the public relations campaign surrounding the launch of the store in Malaysia.

As part of the launch, and also to celebrate the upcoming release of the “Green Lantern” movie, DC Comics in collaboration with J.T Network and Pavilion Kuala Lumpur hosted a weeklong celebration of exciting activities. Starting with the launch party, the event will featured a DC Comics fashion show revealing the store’s collection with performances by the talented Faizal Tahir and Desiree Tan. 2 lucky guests will each receive an amazing trip to New York City, while 30 others will win a pair of movie tickets to “Green Lantern,” starring Ryan Reynolds and Blake Lively.

The launch saw a record number of turnouts from members of the media and our friends from the blogging community who turn up in full-force with DC Comics clothing em-blazed with the Superman “S” logo.

We suspect that special appearances from your favourite DC Comics super heroes, Batman, Wonder Woman, Green Lantern, Hawk Girl, The Joker and Harley Quinn might have something to do with it.

View the press release: DC Comics Super Heroes Flagship Store Opening