To spread joy and Happiness, Carlsberg Malaysia together with our PR team recently concluded a special media visit to members of the media. The highlight of the media visit was the Carlsberg Happiness Float, a 28ft by 12ft float decorated with prancing horses, which symbolize the outpouring of success in the new year and 10 statues of metal rabbits as it will be the Year of the Rabbit.
The brewer officially launched its CNY campaign on the auspicious date of Jan 11, 2011 (or 11.1.11) by unveiling the float procession at Carrefour Kota Damansara, making its way to Giant and Tesco to bless shoppers.
“The way we approach CNY is to build on the already exciting Chinese traditions. We are now visiting the media, the wet markets and our partners to get this “Hei” feeling to consumers,” says Soren Ravn, Managing Director of Carlsberg Malaysia.
The visiting team was accompanied by a lion dance troupe that entertained members of the media as well as 8 Fook gods who spread cheer and Happiness to everyone.
For full photos, please visit our Facebook Gallery on the Carlsberg CNY 2011 Media Visit.