In this special edition of Media+Headlines, we present to you a collection of notable and rising fashion-centric magazines in Malaysia. Our work in advertising and PR with some of our clients in the fashion industry (MaxMara, Bally, FitFlop) brings us in contact with some of these publications. Plus, with the Fashion Week season hitting major cities one by one this month, no doubt these publications will be devoting pages upon pages on the latest Autumn/Winter season collections.
High Fashion Magazines
The magazines on the top tier cater to people of substantial wealth. The similar theme throughout these publications are luxury lifestyle, travel and high fashion.
Harper’s Bazaar Malaysia is a monthly publication by Singapore-based SPH (Ed note: The title has recently been acquired by the Blu Inc group in Malaysia). This magazine targets high-income earning women. Besides a focus on couture and high street fashion, Bazaar also focuses on social happenings in and around Kuala Lumpur, with socialites and personalities regularly gracing the Flash! section. Among brands most likely to advertise in Harper’s Bazaar are Louis Vuitton, Omega and Tod’s.
Malaysia’s first and only premier Chinese luxury lifestyle magazine for women is a staple read for the affluent bilingual market. According to Icon, the magazine’s content is an “eclectic mix of high fashion, beauty trends and essential reads”, underlining sophistication and luxe above all. The magazine originally originated from its Singaporean parent, also called Icon.
Icon has a bilingual publication, Elite, as well as New Icon for Him. Cartier, Mercedes-Benz and Bvlgari are among its advertisers.
Malay publication Glam is another fashion and lifestyle magazine aimed at the affluent. It also has a men’s special (Glam Lelaki) and a home edition (Glam Deko) publication as well.
Most of the spreads in Glam are centered on the latest trends for the affluent members of the society, with a regular editorial on the Datins of the city. The publication counts Rolex, Dior and Shisheido as its advertisers.
Female, as its name suggests, is a magazine targeted at the female population. More specifically, the magazine caters to the fashion, lifestyle and beauty needs of the middle and upper class working women aged 20-39 years. Female is owned by media conglomerate BluInc. Touting itself as Malaysia’s leading fashion and beauty magazine,
Female, and its chinese twin sister NuYou competes for the readership similar to that of Cleo, Marie Claire, HerWorld and to a lesser extent Seventeen (focused on teens) and Women’s Weekly (married women with children). Key advertisers in Female magazine include Burberry, Lancome and Raoul.
旭茉 JESSICA has been published in Hong Kong since 2000, and is one of the top selling women’s magazine. Launched in 2011, the Malaysian edition of 旭茉 JESSICA provides readers with the most comprehensive coverage of major fashion shows, international beauty trends, career, lifestyle, culture and current events. It’s a publication we think you should watch out for as it complements the need for quality Chinese-language fashion title in Malaysia.
As its tagline goes, “Fesyen. Kecantikan. Hiburan. Gaya Hidup”, this Malay publication for women is a trove of fashion, health and beauty tips. EH! also features news on local celebrities and happenings. Other Malay language fashion publications in this category are Jelita, Wanita, Nona, Cosmopolitan and Remaja.
One of the longest-running Chinese magazines in Malaysia has been around since 1970 and considers itself to be one of the leading Chinese magazines in Malaysia. The fashion and beauty magazine targets the affluent women executives and professionals. Other magazines in this category are Feminine, Apple, NuYou and Jessica.
.. And of course, for the men
Men are not left out of the style race, what with the rise of metrosexuality -and the rush in men’s fashion and health magazines are a positive sign of that. Men’s Folio, Men’s Uno, August Man and Esquire are among those in the market. Men’s Folio Malaysia has a refined air to it, and seems to hold the phrase “The clothes maketh the man” as their mission statement. Geared towards the affluent metrosexual, Men’s Folio also covers art, music and travel, besides fashion.
In just two and a half years, August Man has established itself as the leading men’s magazine in Malaysia. Referred to as the intelligent man’s read, the magazine is geared towards the affluent professional. The magazine has continued to gain ground even generating international attention when its cover featuring Kellan Lutz from Twilight was mentioned on E-News’ Daily Top Ten.
Only recently debuting its Malaysian edition a year ago, Esquire already has its fair share of snarky editorials and a strong following of fans (calling themselves Eskies). Its editorials on the the clothes, shoes, bags and timepieces for men is casual yet detailed.
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Media+Headlines is a brand new series of articles on what’s happening in and around the media scene. Combining resources from our PR, advertising and media agency teams in Malaysia, we’ll be bringing you updates and analysis on the latest trends in publishing, editorial and events related to newspapers, magazines, television and other media in Malaysia.