BRANDTHINK Malaysia » Apple

(Work) The Woohoo Box invades Ipoh

BRANDTHINK Malaysia — Tue, 15 Jun 2010 10:47:49 +0000

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The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers.

Special guest, Jack Lim, DJ with My.fm gave the crowd many reasons to be excited about as he rallied and entertained the crowd during the opening ceremony.

For the launch, our team was tasked with experimenting with a new marketing technique. The main highlight to our viral campaign was the use of “ExtremeBudget”, a lower than low-budget technique of creating viral videos to promote the event. The team had only the use of a compact digital camera, an iPhone, iMovie software on the iMac and less than 6 hours to create the movie. The result was a quick, silly video that is easily shared across social media networks such as Facebook, Twitter and YouTube.

www.youtube.com/watch?v=kBsdImL0Xug

Ipoh experienced a wave of energy and excitement never seen before with other brands and the event drew an amazing crowd, the earliest arriving as early as 2am!

We even witnessed the world’s first marriage proposal using a Woohoo! box.

www.youtube.com/watch?v=Fq4jlj3wbWw

The IT World launch is part of an on-going campaign created to increase hype and excitement over the Apple brand in Malaysia with activities that include the DiscoveryWeek roadshows, the DiscoveryWeek social media campaign and the Woohoo! box events.

At the end of the day, the event closes with much excitement that started in the wee hours of the morning and lasted the whole day. For more photos, visit our Facebook page at http://www.facebook.com/brandthink.

(Work) The MacStudio BSC Launch

BRANDTHINK Events — Sat, 19 Dec 2009 15:36:23 +0000

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In conjunction with the opening of MacStudio, a new Apple Premium Reseller outlet in Bangsar Shopping Centre, BRANDTHINK created the WooHoo! Box and gave it away to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and took place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. The new outlet was unveiled for the very first time to the public on launch day, and feature a completely new retail look for Apple resellers in Malaysia.

BRANDTHINK was tasked with creative duties, media buying, event management of the launch and the creation of high impact ideas to generate interest in the new store. This resulted in an afternoon that filled an otherwise serene Bangsar Shopping Centres with Apple fans.

More than 150 people joined the queue for the WooHoo! box, and many more joined in the celebration and fun in the hours after the official unveiling of the store.

Featured (Work): Mac+iPod DiscoveryWeek IV

Advertising — Mon, 22 Jun 2009 07:42:57 +0000

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(UPDATED 4 July 2009): The popular Mac+iPod DiscoveryWeek roadshow is back again! In its fourth leg now, the Mac + iPod DiscoveryWeek roadshow is held this time in Mid Valley Megamall from the 1st till the 5th of July 2009, the event offers great deals and the opportunity to enjoy a complete Mac experience.

Anchored by Apple Premium Reseller Machines, the roadshow brings back many popular attractions from the previous legs, including special promotions and deals on Apple products only available to shoppers at the roadshow. DiscoveryWeek IV will also introduce some exciting new features for the first time.

This time around, the most exciting brand new and completely hot attraction at this roadshow would be the iPhone booths. Machines, who is also a Maxis Authorised Reseller, will be showcasing the iPhone 3G, and some of the latest third party applications and games.

For DiscoveryWeek IV, our team created new touch-points for fans to participate in DiscoveryWeek in a whole new way:

Official DiscoveryWeek blog at http://www.discoveryweek.com.my -- Find live updates and news relating to Discovery Week, now and the future. The blog is built on the WordPress platform and integrates many other social media marketing features such as Twitter and FaceBook.
@DiscoveryWeek on Twitter -- simply “follow” us on Twitter and stand a chance to win an iPod shuffle!
The official FaceBook page for Discovery Week -- join in the discussion on FaceBook and stand a chance to win an iPod shuffle.

Mac+iPod Discovery Week -- Official Page on Facebook

UPDATED ———— 4 July 2009 ——————

One of a unique features of each DiscoveryWeek is the use of talents and musicians to create symbiotic showcases for visitors to discover the potential of Macs in music. In the past three DiscoveryWeeks, music performances were a joint-collaboration with Junk Magazine. In the tradition of supporting local talents and artists, DiscoveryWeek IV extended the platform to showcase what musicians can do with Apple products with DiscoveryMusic. DWeek IV featured artists such as Altered Frequency, Otam, Kings & Queens and Couple. One of the most exciting by-product was a phenomenal performance by Altered Frequency LIVE on stage using nothing but four iPod Touch -- a first for Malaysia. Check out the video below!

www.youtube.com/watch?v=v1lk5Z6-1no

www.youtube.com/watch?v=9xoodb8Lceg

To revisit past Discovery Weeks, visit our archive:

Featured (Work): Discovery Day 08 – MacBook Air

Advertising — Fri, 20 Feb 2009 16:22:40 +0000

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BRANDTHINK Campaign Archives: from 2008.

At the launch of the Apple MacBook Air in early 2008, our agency executed the Discovery Day campaign for Apple Premium Resellers in Malaysia that showcased the sexy new model. Discovery Day is an on-ground activation program that is designed to grow the awareness of Apple products predominately among PC users. It is an evolved form of the Mac Test Drives (from 2005-2006). The concept is further refined and updated to become what is known today as the Mac+iPod Discovery Week.

The execution for this Discovery Day was centered around Radio, Online and in-store marketing.

Radio Ad: (Hitz.fm, Mix.fm Drive timeslots)

Online Ad: (thestar.com.my, sinchew.com.my)

In-store Marketing: Brochures, Sensormatic Cover-wraps.

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Mac+iPod Discovery Week III – Johor Bahru 25/2-1/3 2009

BRANDTHINK Malaysia — Fri, 20 Feb 2009 11:07:58 +0000

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It’s Discovery Week again! If you have missed out the last two discovery week at Pavilion or 1Utama, then you shouldn’t miss out on the 3rd installment happening at City Square Johor Bahru. Jump over to www.discoveryweek.com.my for more information on the latest happenings as well as videos from the past Discovery Week.

Featured (Work): The Mac Minute Show

Advertising — Wed, 18 Feb 2009 17:08:54 +0000

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Blast from the Past: In 2007, BRANDTHINK helped Apple Malaysia developed a series of radio infomercials promoting the use of Macs and to encourage switchers from regular PCs. The result was the Mac Minute Show – a one minute infomercial focusing on specific features of the Mac OS X operating system, or the Macintosh line of computers.

The campaign ran in two phases, with a short break between each phase. Each phase has 3 distinct radio executions and it builds on one another, ending with a signature theme at the beginning and ending of each commercial.

1) Digicam and the Missing Driver Mac

2) Choices

3) Runs Everything

4) Aliens – Rule the World

5) Spotlight on Spotlight

6) Aliens Part II – The Queen

Mac+iPod Discovery Week II @ 1Utama

BRANDTHINK Malaysia — Sun, 07 Dec 2008 09:27:48 +0000

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Missed out on the recent Mac+iPod Discovery Week at Pavilion? No worries, as the second edition of the tour will head to 1Utama Shopping Centre in Petaling Jaya from 17-21 December 2008. The host for this edition is Mac City. Discover why you’ll learn to really love the Mac and explore the latest iPods.

For a taste of what’s to come, check out the Pavilion Wrap-up video of the Mac+iPod Discovery Week below:

www.youtube.com/watch?v=gFKpE5GLjmc

Also, check out the latest promotional ad for the Discovery Week II.

For more information, contact BRANDTHINK http://www.brandthinkasia.com

iPod Dancers @ Mac+iPod Discovery Week

Advertising — Sat, 15 Nov 2008 20:17:21 +0000

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These dancers took to the streets during the Mac+iPod Discovery Week. It’s a parody of the famous iPod ads and the dancers interact with the crowd on Jalan Bukit Bintang to draw attention to the roadshow.

www.youtube.com/watch?v=IkhpxZlFNrQ

We also did a walkthrough with the iPod Dancers on the street of KL along Jalan Bukit Bintang.

www.youtube.com/watch?v=wEc8j-HUFB0

Mac+iPod Discovery Week @ Pavilion Kuala Lumpur

Advertising — Tue, 11 Nov 2008 10:20:09 +0000

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BRANDTHINK today launches the Mac+iPod Discovery Week program, consisting of print ads, online media, and social media communication. The event, hosted by Apple Premium Reseller, epiCentre aims to educate the masses on the benefits of switching to a Mac. There will be special workshops as well as a special collaboration with Junk, showcasing the best of Malaysian music. Visit the FaceBook page for latest details.