BRANDTHINK Malaysia » Apple

#Rewind 2011: Our Top 7 Favorite Events of 2011

BRANDTHINK Malaysia — Wed, 28 Dec 2011 07:59:18 +0000

We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with marketing campaigns that made us proud of what we do. In this multi-part year-end special, we look at the top seven favorite events that put smiles across our faces.

IWC: Timeless Memories in Portofino

On a starry night in Kuala Lumpur, IWC aficionados gathered at White Box, a hip contemporary art space at MAP @ Publika for a private viewing of Peter Lindbergh’s Portofino, an artistic collaboration between the legendary photographer and the renowned Swiss watchmaker, along with IWC’s famous Friends of the Brand.

For this event, the team went all out to recreate a 60s-inspired feel, infused with the essence of La Dolce Vita – the sweet life, as the Italians call it. Outside, for the grand entrance, the replica of a cinema theatre entrance of the past was constructed. Simple but commanding in appearance, it was dotted with lightbulbs and certainly did its part in setting the mood for the evening. A vintage Alfa Romeo and a Fiat were brought in to add to the feel of the era, as well as models dressed in 50s garb.

Dulux Color Futures 2012 Launch

A departure from our typical luxury events, BRANDTHINK was tasked with the launch of Dulux ColourFutures in Malaysia, encompassing PR, publicity and event management.

The launch event incorporated splashes of color throughout the venue. Colourful mats and posters were the order of the day, showcasing different Colours of the Year from previous years. A bright and energetic team of flash mob dancers brought a buzz into the room when they performed their routine, which ended with a bang – inviting the Managing Directors on stage, they tore off the white paper sealing the backdrop of the stage to reveal the Colour of the Year for 2012 – a blushing and lively Tea Dance Red.

Kronenbourg 1664 and Kronenbourg 1664 Blanc Launch

One of our most notable projects was the launch of Kronenbourg 1664 in Malaysia. The best-selling super premium French beer with a light taste is closely associated with the arts, fashion and all things creative. With the tagline of “The French Art of Pleasure”, Kronenbourg 1664 was ready to offer Malaysians a beer that came with a culture of its own.

What made this really special was that we worked intimately on introducing the philosophy, heritage and brand story of Kronenbourg 1664 months ahead of its official launch. The brand went on to capture the imagination of consumers and became one of the most talked about new brands in the beer industry.

Among the media and public relations we handled for Kronenbourg 1664 were the Kronenbourg 1664 launch, the launch of Kronenbourg 1664 Blanc, the Kronenbourg Media Appreciation Night and Kronenbourg Who’s Next Designer Search in conjunction with Malaysian International Fashion Week 2011.

Häagen-Dazs Christmas Convoy

Häagen-Dazs, purveyor of slow-melting ice cream and indulgent moments greeted the Christmas and holiday season with a selection of new and limited edition menu offerings nationwide. As its official PR agency, BRANDTHINK developed and conceptualized the Haagen-Dazs Christmas Convoy to take its Christmas delight and merriment to the public.

In line with its Getting Closer tagline, the Christmas Convoy carrying lanky Santarinas and one hot Santa Claus made stops around high-traffic locations in Kuala Lumpur to meet and greet the public. Bearing Haagen-Dazs minicup ice creams, the Christmas Convoy was greeted with much fanfare from weekend shoppers and families crowding the shopping malls.

[FACEBOOK ALBUM] [PRESS RELEASE] [UNOFFICIAL BLOG]

DC Comics Super Heroes Store Launch

Superman? Batman? Wonder Woman? It should be pretty obvious why this landed our favorites list.

The world’s favorite house of superheroes, DC Comics Super Heroes recently opened its first boutique in Malaysia. Located on the sixth floor of Pavilion KL, the boutique is home to DC Comics merchandise, memorabilia and props from real DC Super Hero movies, including a Batmobile at the store entrance. The launch of DC Comics Super Heroes was long overdue – but better late than never. BRANDTHINK was tasked with PR and publicity matters for the launch.

The Big Launch(es)

We get a little excited when an Apple retailer opens shop in Malaysia. We are proud to have helped many resellers launch their stores as part of our work with Apple and this year, we took our launch concepts even further. The Big Launch for Machines Aeon Bukit Tinggi in Klang and The Big Launch for Machines Aeon Tebrau City in Johor Bharu was greeted with much fanfare, and there was a buzz surrounding the respective Machines store before it even opened.

Over 100 people were lined up at the stores for the 12pm official launch even before the mall opened at 10am. Some of the earlier ones in line were there the night before! These launch events were one of the most exciting ones we had and we’re really proud to be caught up together with all the excitement of everything Apple.

Roger Dubuis La Monegasque Launch

It’s not everyday we get to feel like a million dollars. Geneva-based watch manufacturer Roger Dubuis’ latest collection in 2011 features Monte Carlo casino-inspired timepieces. Aptly named the La Monegasque after the culture and people of Monaco, the collection of Chronographs and Automatics were introduced to the Malaysian press, glitterati and watch aficionados at an evening of dinner and entertainment called The Player’s Universe.

The highlight of the night was the after-dinner party, kicked off by Janet’s rendition of Hey Big Spender. The blackjack and roulette tables were open for the night. Guests were given RD money at the start of the event to use in their rounds of blackjack or roulette, and one very lucky player of the night walked home with a watch from the La Monegasque collection.

[FACEBOOK ALBUM] [PRESS RELEASE] [UNOFFICIAL BLOG]

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Thank you, Steve Jobs

BRANDTHINK Malaysia — Thu, 06 Oct 2011 02:05:08 +0000

You’ve changed the world.

But more profoundly, you have changed us.

It was the Apple you created that gave our agency a big break, and allowed us to grow into who we are today.

You’ve inspired us. You’ve given us great innovations to share with fans here in Malaysia.

The world will never be the same.

Farewell, and thank you.

www.youtube.com/watch?v=UF8uR6Z6KLc

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Event: Creating a Buzzing Launch platform with The Big Launch, Machines

BRANDTHINK Malaysia — Mon, 19 Sep 2011 05:44:59 +0000

Machines, Apple’s Premium Reseller in Malaysia saw its seventh and newest outlet open in Aeon Bukit Tinggi, Klang, earlier this year. The Big Launch on April 16, 2011 saw much excitement and enthusiasm among the attendees. BRANDTHINK was tasked with the event and activation under the Big Launch program, a fast start launch platform designed to create buzz for new stores from Day 1. The platform has been used consistently with other store launches and has proven to be successful in generating crowds and excitement for the new stores.

As with the past launches of other Apple Premium Resellers (Bangsar Shopping Center, Ipoh Parade, etc), fans were queueing up hours before the Big Launch for their chance at a mystery box of goodies. Called the WooHoo! Box, the content is randomized, holding gifts such as food vouchers, merchandise and such. A few WooHoo! Boxes were filled with Apple products like the iPod.

We decided to up the ante for the launch of Machines Aeon Bukit Tinggi and came up with a couple of creative methods to get people to participate in the launch, using tools such as Facebook to create pre-event hype and generate interest. For example, the first five people in the five spots (out of the available hundred) will receive the Super WooHoo! Box. Three of these spots were open to everyone via contests.

www.youtube.com/watch?v=Yk_0Nzia8Xo

The first WooHoo! spot is reserved for the earliest person in line. The second spot can be won through an iOS game challenge. The third spot is available for the winner of the Third Spot App designed by BRANDTHINK and ran through Facebook, while the fourth and fifth spots are for the second and third earliest, respectively.

The iOS game challenge was open to the people in line, where they had to play an iOS game on an iPod touch. The person with the highest game score will be catapulted to the second spot from whichever spot he or she was in. The third spot goes to the person with the highest points on the 3rd Spot app on Facebook. Through this app, every friend whom the user invites entitles the user to one point. The user will get an additional point for every invited friend who accepts the invitation.

The event drew a large crowd before the mall opened, with some camping overnight to be the very first in line. Those who were there were entertained by Jin of Hitz.fm, a self-professed Apple fan himself. Custom signboards were also created to capture the excitement of the moment, with many fans posing with them as our photographers snap away.

The crowd was engaged and ready to step foot into the Machines store at 2pm, when the launch commenced with a flash mob and a lion dance.

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The Putra Brand Award 2011 Winners

BRANDTHINK Malaysia — Fri, 11 Mar 2011 15:30:05 +0000

As an agency, BRANDTHINK works with many brands who are amongst the best brands in the world. In fact, it is quite common place that we work with clients like Apple, who is the world’s most admired company, Carlsberg, one of the top 10 beer brands in the world and many others who are leaders in the field.

But there comes a time that we honestly feel a sense of pride when our clients – world renowned – wins an award that is so close to home. At this year’s Putra Brand Awards 2011, two of our clients won the hearts of Malaysian consumers.

One of our longest client Apple, won the Silver award for telecommunication device. We’ve seen Apple grew from obscurity in Malaysia to where it is today and we feel so proud to join them on this journey. Here’s to more years of continued success.

One of our biggest client, Carlsberg stole the night by winning the Gold Award in the alcoholic beverages category. Not only did it took home the highest honor this year, it is the only beer brand that has consistently won Gold for two years in a row. In an industry as competitive as the beer industry, this award means a whole lot.

Congratulations! We salute you and we are very proud to be your partner in building great brands in Malaysia. Here’s to many more years of Gold!

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(Work) The Woohoo Box invades Ipoh

BRANDTHINK Malaysia — Tue, 15 Jun 2010 10:47:49 +0000

The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers.

Special guest, Jack Lim, DJ with My.fm gave the crowd many reasons to be excited about as he rallied and entertained the crowd during the opening ceremony.

For the launch, our team was tasked with experimenting with a new marketing technique. The main highlight to our viral campaign was the use of “ExtremeBudget”, a lower than low-budget technique of creating viral videos to promote the event. The team had only the use of a compact digital camera, an iPhone, iMovie software on the iMac and less than 6 hours to create the movie. The result was a quick, silly video that is easily shared across social media networks such as Facebook, Twitter and YouTube.

www.youtube.com/watch?v=kBsdImL0Xug

Ipoh experienced a wave of energy and excitement never seen before with other brands and the event drew an amazing crowd, the earliest arriving as early as 2am!

We even witnessed the world’s first marriage proposal using a Woohoo! box.

www.youtube.com/watch?v=Fq4jlj3wbWw

The IT World launch is part of an on-going campaign created to increase hype and excitement over the Apple brand in Malaysia with activities that include the DiscoveryWeek roadshows, the DiscoveryWeek social media campaign and the Woohoo! box events.

At the end of the day, the event closes with much excitement that started in the wee hours of the morning and lasted the whole day. For more photos, visit our Facebook page at http://www.facebook.com/brandthink.

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(Work) The MacStudio BSC Launch

BRANDTHINK Events — Sat, 19 Dec 2009 15:36:23 +0000

In conjunction with the opening of MacStudio, a new Apple Premium Reseller outlet in Bangsar Shopping Centre, BRANDTHINK created the WooHoo! Box and gave it away to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and took place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. The new outlet was unveiled for the very first time to the public on launch day, and feature a completely new retail look for Apple resellers in Malaysia.

BRANDTHINK was tasked with creative duties, media buying, event management of the launch and the creation of high impact ideas to generate interest in the new store. This resulted in an afternoon that filled an otherwise serene Bangsar Shopping Centres with Apple fans.

More than 150 people joined the queue for the WooHoo! box, and many more joined in the celebration and fun in the hours after the official unveiling of the store.

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Featured (Work): Mac+iPod DiscoveryWeek IV

Advertising — Mon, 22 Jun 2009 07:42:57 +0000

(UPDATED 4 July 2009): The popular Mac+iPod DiscoveryWeek roadshow is back again! In its fourth leg now, the Mac + iPod DiscoveryWeek roadshow is held this time in Mid Valley Megamall from the 1st till the 5th of July 2009, the event offers great deals and the opportunity to enjoy a complete Mac experience.

Anchored by Apple Premium Reseller Machines, the roadshow brings back many popular attractions from the previous legs, including special promotions and deals on Apple products only available to shoppers at the roadshow. DiscoveryWeek IV will also introduce some exciting new features for the first time.

This time around, the most exciting brand new and completely hot attraction at this roadshow would be the iPhone booths. Machines, who is also a Maxis Authorised Reseller, will be showcasing the iPhone 3G, and some of the latest third party applications and games.

For DiscoveryWeek IV, our team created new touch-points for fans to participate in DiscoveryWeek in a whole new way:

Official DiscoveryWeek blog at http://www.discoveryweek.com.my – Find live updates and news relating to Discovery Week, now and the future. The blog is built on the WordPress platform and integrates many other social media marketing features such as Twitter and FaceBook.
@DiscoveryWeek on Twitter – simply “follow” us on Twitter and stand a chance to win an iPod shuffle!
The official FaceBook page for Discovery Week – join in the discussion on FaceBook and stand a chance to win an iPod shuffle.

Mac+iPod Discovery Week – Official Page on Facebook

UPDATED ———— 4 July 2009 ——————

One of a unique features of each DiscoveryWeek is the use of talents and musicians to create symbiotic showcases for visitors to discover the potential of Macs in music. In the past three DiscoveryWeeks, music performances were a joint-collaboration with Junk Magazine. In the tradition of supporting local talents and artists, DiscoveryWeek IV extended the platform to showcase what musicians can do with Apple products with DiscoveryMusic. DWeek IV featured artists such as Altered Frequency, Otam, Kings & Queens and Couple. One of the most exciting by-product was a phenomenal performance by Altered Frequency LIVE on stage using nothing but four iPod Touch – a first for Malaysia. Check out the video below!

www.youtube.com/watch?v=v1lk5Z6-1no

www.youtube.com/watch?v=9xoodb8Lceg

To revisit past Discovery Weeks, visit our archive:

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Featured (Work): Discovery Day 08 – MacBook Air

Advertising — Fri, 20 Feb 2009 16:22:40 +0000

BRANDTHINK Campaign Archives: from 2008.

At the launch of the Apple MacBook Air in early 2008, our agency executed the Discovery Day campaign for Apple Premium Resellers in Malaysia that showcased the sexy new model. Discovery Day is an on-ground activation program that is designed to grow the awareness of Apple products predominately among PC users. It is an evolved form of the Mac Test Drives (from 2005-2006). The concept is further refined and updated to become what is known today as the Mac+iPod Discovery Week.

The execution for this Discovery Day was centered around Radio, Online and in-store marketing.

Radio Ad: (Hitz.fm, Mix.fm Drive timeslots)

Online Ad: (thestar.com.my, sinchew.com.my)

In-store Marketing: Brochures, Sensormatic Cover-wraps.

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Mac+iPod Discovery Week III – Johor Bahru 25/2-1/3 2009

BRANDTHINK Malaysia — Fri, 20 Feb 2009 11:07:58 +0000

It’s Discovery Week again! If you have missed out the last two discovery week at Pavilion or 1Utama, then you shouldn’t miss out on the 3rd installment happening at City Square Johor Bahru. Jump over to www.discoveryweek.com.my for more information on the latest happenings as well as videos from the past Discovery Week.

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Featured (Work): The Mac Minute Show

Advertising — Wed, 18 Feb 2009 17:08:54 +0000

Blast from the Past: In 2007, BRANDTHINK helped Apple Malaysia developed a series of radio infomercials promoting the use of Macs and to encourage switchers from regular PCs. The result was the Mac Minute Show – a one minute infomercial focusing on specific features of the Mac OS X operating system, or the Macintosh line of computers.

The campaign ran in two phases, with a short break between each phase. Each phase has 3 distinct radio executions and it builds on one another, ending with a signature theme at the beginning and ending of each commercial.

1) Digicam and the Missing Driver Mac

2) Choices

3) Runs Everything

4) Aliens – Rule the World

5) Spotlight on Spotlight

6) Aliens Part II – The Queen

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Mac+iPod Discovery Week II @ 1Utama

BRANDTHINK Malaysia — Sun, 07 Dec 2008 09:27:48 +0000

Missed out on the recent Mac+iPod Discovery Week at Pavilion? No worries, as the second edition of the tour will head to 1Utama Shopping Centre in Petaling Jaya from 17-21 December 2008. The host for this edition is Mac City. Discover why you’ll learn to really love the Mac and explore the latest iPods.

For a taste of what’s to come, check out the Pavilion Wrap-up video of the Mac+iPod Discovery Week below:

www.youtube.com/watch?v=gFKpE5GLjmc

Also, check out the latest promotional ad for the Discovery Week II.

For more information, contact BRANDTHINK http://www.brandthinkasia.com

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iPod Dancers @ Mac+iPod Discovery Week

Advertising — Sat, 15 Nov 2008 20:17:21 +0000

These dancers took to the streets during the Mac+iPod Discovery Week. It’s a parody of the famous iPod ads and the dancers interact with the crowd on Jalan Bukit Bintang to draw attention to the roadshow.

www.youtube.com/watch?v=IkhpxZlFNrQ

We also did a walkthrough with the iPod Dancers on the street of KL along Jalan Bukit Bintang.

www.youtube.com/watch?v=wEc8j-HUFB0

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Mac+iPod Discovery Week @ Pavilion Kuala Lumpur

Advertising — Tue, 11 Nov 2008 10:20:09 +0000

BRANDTHINK today launches the Mac+iPod Discovery Week program, consisting of print ads, online media, and social media communication. The event, hosted by Apple Premium Reseller, epiCentre aims to educate the masses on the benefits of switching to a Mac. There will be special workshops as well as a special collaboration with Junk, showcasing the best of Malaysian music. Visit the FaceBook page for latest details.

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