BRANDTHINK Malaysia » Lifestyle

(Work) Kicking of Social Media Campaigns

Advertising — Wed, 12 Aug 2009 19:49:47 +0000

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Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving.

While Internet users used to congregate within portal sites and services the like of ICQ, today there’s a shifting usage trend towards services such as Facebook and Twitter. When the number of Malaysian Internet users joining these popular services grows daily, it is time to take note.

Brands must begin to understand these new platforms to engage and enable deeper communication with their customers. While technologies that enable new interactions are still new and unfamiliar in many ways, we’re beginning to get requests from more of our clients to begin experimenting with it.

New technologies it may be, but the precept of communication still applies. The challenge is how do you use these new tools to enable deeper engagement, particularly if your target market is embracing these tools rapidly.

This week, we have the opportunity to launch two new social media marketing via Facebook pages for Guess Watches and GAP Malaysia. It’s a whole big socializing experiment – and the key objective is to gather feedback on how customers would like to engage with the brands.

Be a fan of these pages, and take part in shaping these new forms of engagement. If you have specific opinions on how these new social campaigns should take shape, we would like to hear from you. Drop a comment in this post!

GUESS Watches on Facebook

GAP Malaysia on Facebook

Gap Malaysia Facebook Page

We love to hear from you, drop us a comment below!

New Autumn/Winter 2009 Collections

PR & Publicity — Thu, 30 Jul 2009 09:26:40 +0000

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Autumn/Winter is in the air, and BRANDTHINK NewsFeed just released a collection of press kits for features in publications in Malaysia.

Featuring the latest collections from renowned brands such as MAX&Co, Bally and Caran D’ache – the season’s collection will prove to be a hit in Malaysia for the trendy and fashionable.

MAX&Co – Concept for Autumn/Winter 2009/10 – Just Me. On stage & backstage. Eclecticism galore. Dedicated to all those young women who want to feel free to express their own personal style, playing a host of different roles on the grand stage and behind the scenes, depending on how they feel at the same time.

Bally Women’s A/W 2009 – ‘Looking at Helmut Newton’s iconic portraits of Charlotte Rampling and Bianca Jagger, I am constantly mesmerized by his ability to create luxury out of simplicty; taking this inspiration as a starting point I wanted to create a collection that captures the excitement, energy and creativity of urban life.’ – Brian Atwood

Bally Men’s A/W 2009 – ‘From head to toe I wanted this collection to capture the tangible energy and creativity of city life. Originally I was concentrating on interpreting a classic tailored look, when I saw an amazing shot of Steve McQueen working on his motorcycle; instantly the collection came together; clean, modern and simply urban.’ – Brian Atwood

Red Cliff by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, brings out its new “Red Cliff” Limited Edition – first born of the Jewels of History collection – first crossover pen with a blockbuster ever made.

Dragon by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, announces its new Limited Edition, “Dragon” created in collaboration with the Swiss jeweller, Edouard Jud. It is a unique collector’s piece and its decoration, based on the image of a dragon, is an enchanting combination of strength and delicacy.

To request a press kit, please call BRANDTHINK Malaysia at +60-3-2287225.

FJ Benjamin Warehouse Clearance & Shopping Marathon

BRANDTHINK Malaysia — Wed, 20 May 2009 17:18:47 +0000

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First look with MAX&Co!

PR & Publicity — Tue, 07 Apr 2009 16:39:05 +0000

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Opened for only 7 days at the Pavilion Kuala Lumpur, MAX&Co held an exclusive preview for the Media as well as invited guest of Hilton’s Zeta Bar on April 7, 2009. The preview showcases the season’s dazzling array of styles.

For more information about MAX&Co, please contact BRANDTHINK at +60-3-22872255.

MaxMara’s Fashion Explosion

PR & Publicity — Fri, 27 Mar 2009 09:38:29 +0000

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Kuala Lumpur – On the evening of 12^th March 2009, MaxMara officially launch its largest boutique in South East Asia at the prestigious Pavilion Kuala Lumpur with a cocktail party. Located on the Couture Level of the shopping mall, it has joined a string of world-renowned luxury brands by providing a touch of Italian fashion.

For more images, visit BRANDTHINK’s FaceBook page.

—- Another event by BRANDTHINK —- For more information, call +60-3-22872255 or visit http://www.brandthinkasia.com.

FJB Designer Clearance Sale – 20-22 Feb 2009

BRANDTHINK Malaysia — Fri, 13 Feb 2009 15:13:44 +0000

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FJB Designer Clearance Sale – 20-22 Feb 2009