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	<title>BRANDTHINK Malaysia &#187; Lifestyle</title>
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		<title>#Rewind 2011: Our Top 7 Favorite Events of 2011</title>
		<link>http://www.brandthinkasia.com/2011/top-seven-favorite-events-of-2011-by-pr-agency/</link>
		<comments>http://www.brandthinkasia.com/2011/top-seven-favorite-events-of-2011-by-pr-agency/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 07:59:18 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[DC Comics Super Heroes]]></category>
		<category><![CDATA[Dulux]]></category>
		<category><![CDATA[Events & Activation]]></category>
		<category><![CDATA[Häagen-Dazs]]></category>
		<category><![CDATA[IWC]]></category>
		<category><![CDATA[Kronenbourg 1664]]></category>
		<category><![CDATA[Machines]]></category>
		<category><![CDATA[Roger Dubuis]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2664</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with marketing campaigns that made us proud of what we do. In this multi-part year-end special, we look at the top seven favorite events that put smiles across our faces.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with <a href="http://www.brandthinkasia.com/agency/campaigns/"title="PR Agency, Creative Agency, Digital Agency Case Studies" >marketing campaigns</a> that made us proud of what we do. In this multi-part year-end special, we look at the top seven favorite events that put smiles across our faces.</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><em><strong><a href="http://www.brandthinkasia.com/2011/prevent-timeless-memories-of-portofino-with-iwc/">IWC: Timeless Memories in Portofino</a></strong></em></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/iwc_portofino_brandthink.jpg"><img class="alignnone size-large wp-image-2669" title="iwc_portofino_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/iwc_portofino_brandthink-570x379.jpg" alt="" width="570" height="379" /></a></p>
<p>On a starry night in Kuala Lumpur, IWC aficionados gathered at White Box, a hip contemporary art space at MAP @ Publika for a private viewing of Peter Lindbergh’s Portofino, an artistic collaboration between the legendary photographer and the renowned Swiss watchmaker, along with IWC’s famous Friends of the Brand.</p>
<p>For this event, the team went all out to recreate a 60s-inspired feel, infused with the essence of La Dolce Vita &#8211; the sweet life, as the Italians call it. Outside, for the grand entrance, the replica of a cinema theatre entrance of the past was constructed. Simple but commanding in appearance, it was dotted with lightbulbs and certainly did its part in setting the mood for the evening. A vintage Alfa Romeo and a Fiat were brought in to add to the feel of the era, as well as models dressed in 50s garb.</p>
<p>[<a href="http://www.brandthinkasia.com/2011/prevent-timeless-memories-of-portofino-with-iwc/">READ MORE</a>] [<a href="http://newsfeed.brandthinkasia.com/2011/12/iwc-southeast-asia-presents-peter-lindberghs-portofino/" rel="nofollow" >PRESS RELEASE</a>] [<a href="http://inside.brandthink.my/2011/iwc-timeless-memories-of-portofino-the-images/" rel="nofollow"  target="_blank">UNOFFICIAL BLOG</a>]</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><em><strong><a href="http://www.brandthinkasia.com/2011/pr-events-dulux-colourfutures-2012-launch-pr-campaign/" target="_blank">Dulux Color Futures 2012 Launch</a></strong></em></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/dulux_colourfutures_brandthink_brandthink.jpg"><img class="alignnone size-large wp-image-2667" title="dulux_colourfutures_brandthink_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/dulux_colourfutures_brandthink_brandthink-570x379.jpg" alt="" width="570" height="379" /></a></p>
<p>A departure from our typical luxury events, BRANDTHINK was tasked with the launch of Dulux ColourFutures in Malaysia, encompassing PR, publicity and event management.</p>
<p>The launch event incorporated splashes of color throughout the venue. Colourful mats and posters were the order of the day, showcasing different Colours of the Year from previous years. A bright and energetic team of flash mob dancers brought a buzz into the room when they performed their routine, which ended with a bang &#8211; inviting the Managing Directors on stage, they tore off the white paper sealing the backdrop of the stage to reveal the Colour of the Year for 2012 &#8211; a blushing and lively Tea Dance Red.</p>
<p>[<a href="http://www.brandthinkasia.com/2011/pr-events-dulux-colourfutures-2012-launch-pr-campaign/" target="_blank">READ MORE</a>] [<a href="http://newsfeed.brandthinkasia.com/2011/10/akzonobel-dulux-colourfutures-2012/" rel="nofollow"  target="_blank">PRESS RELEASE</a>] [<a href="http://inside.brandthink.my/2011/dulux-colourfutures-2012-launch/" rel="nofollow"  target="_blank">UNOFFICIAL BLOG]</a></p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><em><strong><a href="http://www.brandthinkasia.com/2011/french-art-of-pleasure-kronenbourg-1664/" target="_blank">Kronenbourg 1664 and Kronenbourg 1664 Blanc Launch</a></strong></em></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/kronenbourg_launch_brandthink.jpg"><img class="alignnone size-large wp-image-2671" title="kronenbourg_launch_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/kronenbourg_launch_brandthink-570x380.jpg" alt="" width="570" height="380" /></a></p>
<p>One of our most notable projects was the launch of Kronenbourg 1664 in Malaysia. The best-selling super premium French beer with a light taste is closely associated with the arts, fashion and all things creative. With the tagline of “The French Art of Pleasure”, Kronenbourg 1664 was ready to offer Malaysians a beer that came with a culture of its own.</p>
<p>What made this really special was that we worked intimately on introducing the philosophy, heritage and brand story of Kronenbourg 1664 months ahead of its official launch. The brand went on to capture the imagination of consumers and became one of the most talked about new brands in the beer industry.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/kronenbourg_blanc_brandthink.jpg"><img class="alignnone size-full wp-image-2670" title="kronenbourg_blanc_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/kronenbourg_blanc_brandthink.jpg" alt="" width="560" height="373" /></a></p>
<p>Among the media and public relations we handled for Kronenbourg 1664 were the Kronenbourg 1664 launch, the launch of Kronenbourg 1664 Blanc, the Kronenbourg Media Appreciation Night and Kronenbourg Who’s Next Designer Search in conjunction with Malaysian International Fashion Week 2011.</p>
<p>[<a href="http://www.brandthinkasia.com/2011/french-art-of-pleasure-kronenbourg-1664/" target="_blank">READ MORE</a>] [<a href="http://newsfeed.brandthinkasia.com/?s=kronenbourg" rel="nofollow"  target="_blank">PRESS RELEASE]</a> [<a href="http://inside.brandthink.my/2011/kronenbourg-1664-media-and-bloggers-appreciation-night/" rel="nofollow"  target="_blank">UNOFFICIAL BLOG</a>]</p>
<p>&nbsp;</p>
<p><em><span style="text-decoration: underline;"><strong>Häagen-Dazs Christmas Convoy</strong></span></em></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/haagendazs_christmasconvoy_brandthink.jpg"><img class="alignnone size-large wp-image-2668" title="haagendazs_christmasconvoy_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/haagendazs_christmasconvoy_brandthink-570x359.jpg" alt="" width="570" height="359" /></a></p>
<p>Häagen-Dazs, purveyor of slow-melting ice cream and indulgent moments greeted the Christmas and holiday season with a selection of new and limited edition menu offerings nationwide. As its official PR agency, BRANDTHINK developed and conceptualized the Haagen-Dazs Christmas Convoy to take its Christmas delight and merriment to the public.</p>
<p>In line with its Getting Closer tagline, the Christmas Convoy carrying lanky Santarinas and one hot Santa Claus made stops around high-traffic locations in Kuala Lumpur to meet and greet the public. Bearing Haagen-Dazs minicup ice creams, the Christmas Convoy was greeted with much fanfare from weekend shoppers and families crowding the shopping malls.</p>
<p>[<a href="https://www.facebook.com/media/set/?set=a.10150503250093338.429313.37431508337&amp;type=1" rel="nofollow"  target="_blank">FACEBOOK ALBUM</a>] [<a href="http://newsfeed.brandthinkasia.com/2011/12/haagen-dazs-christmas-edition-2011/" rel="nofollow"  target="_blank">PRESS RELEASE</a>] [<a href="http://inside.brandthink.my/2011/haagen-dazs-christmas-convoy-is-coming-to-town/" rel="nofollow"  target="_blank">UNOFFICIAL BLOG</a>]</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><em><strong><a href="http://www.brandthinkasia.com/2011/pr-it’s-a-bird-it’s-a-plane-it’s-dc-comics-super-heroes-store/" target="_blank">DC Comics Super Heroes Store Launch</a></strong></em></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/dccomics_launch_brandthink.jpg"><img class="alignnone size-full wp-image-2666" title="dccomics_launch_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/dccomics_launch_brandthink.jpg" alt="" width="570" height="380" /></a></p>
<p>Superman? Batman? Wonder Woman? It should be pretty obvious why this landed our favorites list.</p>
<p>The world’s favorite house of superheroes, DC Comics Super Heroes recently opened its first boutique in Malaysia. Located on the sixth floor of Pavilion KL, the boutique is home to DC Comics merchandise, memorabilia and props from real DC Super Hero movies, including a Batmobile at the store entrance. The launch of DC Comics Super Heroes was long overdue &#8211; but better late than never. BRANDTHINK was tasked with PR and publicity matters for the launch.</p>
<p>[<a href="http://www.brandthinkasia.com/2011/pr-it’s-a-bird-it’s-a-plane-it’s-dc-comics-super-heroes-store/" target="_blank">READ MORE</a>] [<a href="http://newsfeed.brandthinkasia.com/2011/05/dc-comics-super-heroes-flagship-store-opening/" rel="nofollow"  target="_blank">PRESS RELEASE</a>] [<a href="http://inside.brandthink.my/2011/dc-comics-store-and-green-lantern-movie-launch-part-1/" rel="nofollow"  target="_blank">UNOFFICIAL BLOG]</a></p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><em><strong><a href="http://www.brandthinkasia.com/2011/event-the-big-launch-machines-apple-premium-reseller/" target="_blank">The Big Launch(es)</a></strong></em></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/machines_biglaunch_brandthink.jpg"><img class="alignnone size-large wp-image-2672" title="machines_biglaunch_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/machines_biglaunch_brandthink-570x378.jpg" alt="" width="570" height="378" /></a></p>
<p>We get a little excited when an Apple retailer opens shop in Malaysia. We are proud to have helped many resellers launch their stores as part of our work with Apple and this year, we took our launch concepts even further. The Big Launch for Machines Aeon Bukit Tinggi in Klang and The Big Launch for Machines Aeon Tebrau City in Johor Bharu was greeted with much fanfare, and there was a buzz surrounding the respective Machines store before it even opened.</p>
<p>Over 100 people were lined up at the stores for the 12pm official launch even before the mall opened at 10am. Some of the earlier ones in line were there the night before! These launch events were one of the most exciting ones we had and we&#8217;re really proud to be caught up together with all the excitement of everything Apple.</p>
<p>[<a href="http://www.brandthinkasia.com/2011/event-the-big-launch-machines-apple-premium-reseller/" target="_blank">READ MORE</a>] [<a href="https://www.facebook.com/media/set/?set=a.10150370813348338.406555.37431508337&amp;type=1" rel="nofollow"  target="_blank">FACEBOOK ALBUM</a>] [<a href="http://inside.brandthink.my/2011/machines-big-launch-party-tebrau-city-johor/" rel="nofollow"  target="_blank">UNOFFICIAL BLOG</a>]</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><em><strong>Roger Dubuis La Monegasque Launch</strong></em></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/12/rogerdubuis_event_brandthink.jpg"><img class="alignnone size-large wp-image-2674" title="rogerdubuis_event_brandthink" src="http://www.brandthinkasia.com/wp-content/uploads/2011/12/rogerdubuis_event_brandthink-570x379.jpg" alt="" width="570" height="379" /></a></p>
<p>It&#8217;s not everyday we get to feel like a million dollars. Geneva-based watch manufacturer Roger Dubuis’ latest collection in 2011 features Monte Carlo casino-inspired timepieces. Aptly named the La Monegasque after the culture and people of Monaco, the collection of Chronographs and Automatics were introduced to the Malaysian press, glitterati and watch aficionados at an evening of dinner and entertainment called The Player’s Universe.</p>
<p>The highlight of the night was the after-dinner party, kicked off by Janet’s rendition of Hey Big Spender. The blackjack and roulette tables were open for the night. Guests were given RD money at the start of the event to use in their rounds of blackjack or roulette, and one very lucky player of the night walked home with a watch from the La Monegasque collection.</p>
<p>[<a href="https://www.facebook.com/media/set/?set=a.10150554282293338.436942.37431508337&amp;type=1" rel="nofollow"  target="_blank">FACEBOOK ALBUM</a>] [<a href="http://newsfeed.brandthinkasia.com/2011/12/launch-of-roger-dubuis-la-monegasque-kualalumpur-sincere/" rel="nofollow"  target="_blank">PRESS RELEASE</a>] [UNOFFICIAL BLOG]</p>
<p><B>Related posts:</B><ol>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-kronenbourg-1664-blanc/' rel='bookmark' title='#InTheNews: Kronenbourg 1664 Blanc in Malaysia'>#InTheNews: Kronenbourg 1664 Blanc in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2010/news-brandthink-and-kronenbourg-1664/' rel='bookmark' title='#InTheNews: BRANDTHINK and Kronenbourg 1664'>#InTheNews: BRANDTHINK and Kronenbourg 1664</a></li>
<li><a href='http://www.brandthinkasia.com/2011/french-art-of-pleasure-kronenbourg-1664/' rel='bookmark' title='(Work) Creating the French Art of Pleasure with Kronenbourg 1664'>(Work) Creating the French Art of Pleasure with Kronenbourg 1664</a></li>
<li><a href='http://www.brandthinkasia.com/2011/casestudies-carlsberg-sports-marketing/' rel='bookmark' title='(Work) Maximizing sports marketing opportunities'>(Work) Maximizing sports marketing opportunities</a></li>
<li><a href='http://www.brandthinkasia.com/2011/rewind2011-pr-agency-most-inspiring-interviews-of-2011/' rel='bookmark' title='#Rewind2011: Our Most Inspiring Interviews of 2011'>#Rewind2011: Our Most Inspiring Interviews of 2011</a></li>
<li><a href='http://www.brandthinkasia.com/2010/event-gucci-timepieces-launch-media-event/' rel='bookmark' title='(Event) Gucci Timepieces Launch with Pacific Time'>(Event) Gucci Timepieces Launch with Pacific Time</a></li>
<li><a href='http://www.brandthinkasia.com/2011/pr-events-dulux-colourfutures-2012-launch-pr-campaign/' rel='bookmark' title='PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia'>PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2011/work-media-visit-with-abundance-of-joy-and-happiness/' rel='bookmark' title='(Work) Media Visit with abundance of joy and Happiness'>(Work) Media Visit with abundance of joy and Happiness</a></li>
</ol></p>]]></content:encoded>
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		<title>#InTheNews: Sanuk Gets Social</title>
		<link>http://www.brandthinkasia.com/2011/inthenews-sanuk-gets-social/</link>
		<comments>http://www.brandthinkasia.com/2011/inthenews-sanuk-gets-social/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 07:02:54 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sanuk]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2601</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
California-based footwear brand Sanuk has launched its 'A Date with my Sanuk <3' Facebook campaign to increase brand awareness among Malaysian consumers. To take part, consumers will have to like Sanuk's Facebook page and answer the question: How crazy will you go to get a date with our precious Sanuk?. Upon submission, they will be in the running to win a 3 day 2 night stay at Hard Rock Hotel Penang. This campaign was executed by BRANDTHINK Malaysia.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>California-based footwear brand Sanuk has launched its &#8216;<a href="https://www.facebook.com/sanukmalaysia" rel="nofollow"  target="_blank">A Date with my Sanuk &lt;3</a>&#8216; Facebook campaign with BRANDTHINK Malaysia&#8217;s social media team. The news story about BRANDTHINK Malaysia was published on <a href="http://www.marketing-interactive.com/news/29705" rel="nofollow"  target="_blank">Marketing-Interactive.com</a> on Nov 24, 2011.</p>
<p><span style="text-decoration: underline;"><strong>#InTheNews: Sanuk Gets Social</strong></span></p>
<p>Malaysia &#8211; California-based footwear brand Sanuk has launched its &#8216;A Date with my Sanuk &lt;3&#8242; Facebook campaign to increase brand awareness among Malaysian consumers.</p>
<p>To take part, consumers will have to like Sanuk&#8217;s Facebook page and answer the question: How crazy will you go to get a date with our precious Sanuk? Upon submission, they will be in the running to win a 3 day 2 night stay at Hard Rock Hotel Penang.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/11/SANUK-Malaysia.png"><img class="alignnone size-medium wp-image-2602" title="SANUK Malaysia" src="http://www.brandthinkasia.com/wp-content/uploads/2011/11/SANUK-Malaysia-250x324.png" alt="" width="250" height="324" /></a></p>
<p>Jui Hong Teoh, managing director for Brandthink Malaysia, the agency behind the campaign told A+M that the campaign was created to reflect Sanuk&#8217;s brand persona.</p>
<p>&#8220;Taking its name from the Thai word for fun, Sanuk&#8217;s brand is fun-seeking tying back to its roots in Southern California. Having a theme around vacations, island beaches, a stay in Hard Rock Hotel reflects that persona.&#8221;</p>
<p>Teoh added that platforms such as Facebook was becoming a major source of traffic to both online websites and offline stores alike.</p>
<p>&#8220;Having a presence in these social platforms, we hope to tap into the increasing use of the Internet by consumers to seek product information and leverage on the new social layer to gain referrals and recommendations,&#8221; Teoh said.</p>
<p>Within a week of the launch, Sanuk Malaysia has gained more than 3,000 new fans to its Facebook page.</p>
<p>The campaign targets the demographic of 18-40 years old, who are fashionable, love beaches and casual wear and are on the look-out for something distinctively designed.</p>
<p>Promotions for the campaign will run in the form of advertising on Facebook using Facebook&#8217;s social ads platform and a PR campaign targeted at online media and blogs.</p>
<p><B>Related posts:</B><ol>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-iwc-appoints-brandthink-pr-agency/' rel='bookmark' title='#InTheNews: IWC Schaffhausen Clocks In With Brandthink'>#InTheNews: IWC Schaffhausen Clocks In With Brandthink</a></li>
<li><a href='http://www.brandthinkasia.com/2011/ibis-novena/' rel='bookmark' title='#InTheNews: Ibis Novena Checks Into Facebook'>#InTheNews: Ibis Novena Checks Into Facebook</a></li>
<li><a href='http://www.brandthinkasia.com/2010/news-brandthink-fitflop-pr/' rel='bookmark' title='#InTheNews: BRANDTHINK assigned to FitFlop PR Work'>#InTheNews: BRANDTHINK assigned to FitFlop PR Work</a></li>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-kronenbourg-1664-blanc/' rel='bookmark' title='#InTheNews: Kronenbourg 1664 Blanc in Malaysia'>#InTheNews: Kronenbourg 1664 Blanc in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2011/malaysia-brandthink-pr-agency-haagen-dazs/' rel='bookmark' title='#InTheNews: Brandthink Scoops Häagen-Dazs'>#InTheNews: Brandthink Scoops Häagen-Dazs</a></li>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-brandthink-miele-bang-olufsen/' rel='bookmark' title='#InTheNews: BRANDTHINK Bags Two Accounts in Malaysia'>#InTheNews: BRANDTHINK Bags Two Accounts in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2011/carlsberg-wheres-the-party/' rel='bookmark' title='#InTheNews: Where&#8217;s the Party?'>#InTheNews: Where&#8217;s the Party?</a></li>
<li><a href='http://www.brandthinkasia.com/2010/news-brandthink-and-kronenbourg-1664/' rel='bookmark' title='#InTheNews: BRANDTHINK and Kronenbourg 1664'>#InTheNews: BRANDTHINK and Kronenbourg 1664</a></li>
</ol></p>]]></content:encoded>
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		<title>Digital: Engaging Social Fans with La Senza’s Body Kiss in Malaysia</title>
		<link>http://www.brandthinkasia.com/2011/digital-la-senza%e2%80%99s-body-kiss/</link>
		<comments>http://www.brandthinkasia.com/2011/digital-la-senza%e2%80%99s-body-kiss/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 06:04:12 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[La Senza]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2479</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
Taglined “So comfortable you’ll forget you’re wearing it!”, La Senza’s Body Kiss Bra boasts of being the most comfortable bra ever. The bra made its debut on La Senza’s Facebook page earlier this year, before being sold in La Senza outlets nationwide. BRANDTHINK was commissioned to conceptualize and execute a campaign to announce the arrival of the Body Kiss Bra.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Taglined “So comfortable you’ll forget you’re wearing it!”, La Senza’s Body Kiss Bra boasts of being the most comfortable bra ever. The bra made its debut on La Senza’s Facebook page earlier this year, before being sold in La Senza outlets nationwide. BRANDTHINK was commissioned to execute a Facebook campaign to announce the arrival of the Body Kiss Bra.</p>
<p>The 7 Day La Senza Body Kiss Bra Giveaway was done exclusively through the Facebook page for the Facebook fans of La Senza, and was open to all female Facebook users residing in Malaysia. One Body Kiss Bra was given away every day from April 30 to May 6 2011.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_edm.png"><img class="alignnone size-full wp-image-2483" title="bodykiss_edm" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_edm.png" alt="" width="431" height="564" /></a></p>
<p>The “Get Kiss’d” tab, located on the sidebar of the page, was the default landing page of La Senza. Accessing the La Senza page or clicking on “Get Kiss’d” would lead the user to the giveaway page, which also functioned as the contest form.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_2.png"><img class="alignnone size-full wp-image-2480" title="bodykiss_2" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_2.png" alt="" width="468" height="558" /></a></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_3.png"><img class="alignnone size-full wp-image-2481" title="bodykiss_3" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_3.png" alt="" width="550" height="484" /></a></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_ad.png"><img class="size-full wp-image-2482 alignright" title="bodykiss_ad" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/bodykiss_ad.png" alt="" width="248" height="433" /></a></p>
<p>One of the purposes of the Body Kiss campaign was to engage the more than 12,000 fans of the La Senza page and to get them involved in the page and the La Senza movement. Another aim of the Body Kiss campaign was to promote the La Senza Facebook page to Facebook users who were not fans of the page yet.</p>
<p>Facebook ad banners were also created and bought for the campaign, to increase reach to non-fans. Almost 1 million Malaysian women was reached with this campaign, increasing La Senza&#8217;s Malaysian Facebook page as a result. (Note, as of September, the fan base has increased to well over 22,000 fans).</p>
<p><strong><span style="text-decoration: underline;">Project Details</span></strong></p>
<p>1. Facebook Custom Tab design and programming</p>
<p>2. Facebook Advertising &#8211; Cost Per Click and Social Ads</p>
<p>3. Electronic Direct Mailers (EDM) &#8211; Art and Design</p>
<p>4. Social Media engagement management</p>
<p>5. Database programming and management</p>
<p><B>Related posts:</B><ol>
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<li><a href='http://www.brandthinkasia.com/2011/digital-agency-socialmedia-project-carlsberg-april/' rel='bookmark' title='Digital: Free beers anyone?'>Digital: Free beers anyone?</a></li>
<li><a href='http://www.brandthinkasia.com/2011/in-support-of-the-lasenza-cervical-cancer-awareness-campaign/' rel='bookmark' title='In support of the LaSenza Cervical Cancer Awareness Campaign'>In support of the LaSenza Cervical Cancer Awareness Campaign</a></li>
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</ol></p>]]></content:encoded>
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		<title>PR: Clinelle Brightening Serum Launch in Malaysia</title>
		<link>http://www.brandthinkasia.com/2011/pr-clinelle-brightening-serum-launch-in-malaysia/</link>
		<comments>http://www.brandthinkasia.com/2011/pr-clinelle-brightening-serum-launch-in-malaysia/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 14:13:23 +0000</pubDate>
		<dc:creator>PR &#38; Publicity</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Clinelle]]></category>
		<category><![CDATA[Events & Activation]]></category>
		<category><![CDATA[PR & Publicity]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2430</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
The launch of Clinelle Brightening Serum on 21st July 2011 at the Sky Lounge of Maya Hotel was attended by members of the media and selected Clinelle partners. It was a product launch like no other as plenty of activities were prepared for the attendees.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Beauty brand Clinelle draws inspiration from the simple beauty of the daisy for the latest addition to its whitening range, the Clinelle Brightening Serum. Clinelle Brightening Serum contains daisy extract and functions to reduce dark spots on the skin, besides providing hydration and brightening the skin.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000280.jpg"><img class="alignnone size-full wp-image-2432" title="P1000280" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000280.jpg" alt="" width="336" height="448" /></a></p>
<p>In ancient Roman times, the common daisy was used by soldiers as a medicine to treat cuts and wounds due to its healing properties. Daisies are also a favorite flower among children, who, since the Victorian era, would use it to make daisy chains for play. In terms of its horticultural value today, the common lawn daisy is seen as a weed that persists in growing close to grass level, and is not affected by mowing. Despite all of that, the daisy remains as a symbol of simplicity, beauty and brightness, a fact that can be contributed to its aesthetically pleasing appearance.</p>
<p>The launch of Clinelle Brightening Serum on 21st July 2011 at the Sky Lounge of Maya Hotel was attended by members of the media and selected Clinelle partners. It was a product launch like no other as plenty of activities were prepared for the attendees.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000640.jpg"><img class="alignnone size-full wp-image-2436" title="P1000640" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000640.jpg" alt="" width="560" height="420" /></a></p>
<p>As the guests arrived, they were ushered to tables where they could get their caricatures done by artists, on stock paper created specially for the event. Light refreshments were served to all who were present.</p>
<p>In her opening speech, Senior General Manager of EIG Pharma Asia, Ms. Susan Lim, thanked the guests for their presence at the launch and introduced the newest addition to Clinelle’s whitening range &#8211; the Clinelle Brightening Serum.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000529.jpg"><img class="alignnone size-full wp-image-2434" title="P1000529" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000529.jpg" alt="" width="560" height="384" /></a></p>
<p>She went on to explain the properties of the three ingredients that make the serum effective &#8211; the Melaslow agent, which attracts and holds water, essential oils, which soothes and balances the skin’s condition, and the unique Envinix system, which repairs, refines and reshields the skin. She then revealed the serum by lifting off a white cloth over a glass box, and a few models showcased bottles of it for the guests’ perusal.</p>
<p>The launch continued with a mingling and pampering session at the Hand Spa and the Beauty Bar. At the Beauty Bar, Skinalists (Clinelle skin experts) assessed the skin condition of the guests and prescribed the appropriate Clinelle product for them.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000332.jpg"><img class="alignnone size-full wp-image-2433" title="P1000332" src="http://www.brandthinkasia.com/wp-content/uploads/2011/09/P1000332.jpg" alt="" width="560" height="420" /></a></p>
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</ol></p>]]></content:encoded>
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		<title>PR: It’s a bird, it’s a plane, it’s DC Comics Super Heroes store!</title>
		<link>http://www.brandthinkasia.com/2011/pr-it%e2%80%99s-a-bird-it%e2%80%99s-a-plane-it%e2%80%99s-dc-comics-super-heroes-store/</link>
		<comments>http://www.brandthinkasia.com/2011/pr-it%e2%80%99s-a-bird-it%e2%80%99s-a-plane-it%e2%80%99s-dc-comics-super-heroes-store/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 10:00:50 +0000</pubDate>
		<dc:creator>PR &#38; Publicity</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[DC Comics Super Heroes]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[PR & Publicity]]></category>
		<category><![CDATA[DC Comics]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Lifestlye]]></category>
		<category><![CDATA[Pavilion]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2246</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
If you are like many of us, we grew up with comic books and fell in love with characters such as Superman, Batman, Green Lantern and many others. There’s always a big pull when it comes to comics and DC Comics in particular because it is home to some of the world‘s most recognized super heroes. We are understandably wobbly with excitement when our team at BRANDTHINK Malaysia got the opportunity to be part of the launch of a brand new DC Comics Super Heroes flagship store in Malaysia!]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>If you are like many of us, we grew up with comic books and fell in love with characters such as Superman, Batman, Green Lantern and many others. There’s always a big pull when it comes to comics and DC Comics in particular because it is home to some of the world‘s most recognized super heroes. We are understandably wobbly with excitement when our team at BRANDTHINK Malaysia got the opportunity to be part of the launch of a brand new DC Comics Super Heroes flagship store in Malaysia!</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/06/DC-Comics-Super-Heroes-in-Pavilion.jpg"><img class="alignleft size-full wp-image-2247" title="DC Comics Super Heroes in Pavilion" src="http://www.brandthinkasia.com/wp-content/uploads/2011/06/DC-Comics-Super-Heroes-in-Pavilion.jpg" alt="" width="570" height="371" /></a></p>
<p>J.T. Network Pte Ltd, licensees of Warner Bros Consumer Products officially launch its DC Comics Super Heroes flagship store on 31 May 2011 in the Pavilion KL’s Centre Court. The biggest DC Comics store ever in Asia, located on the 5th floor of Pavilion KL, will be home to DC Comics life-sized characters and an exclusive replica of the Batmobile and Batpod, promising a memorable customer experience on our local shores.</p>
<p>Our PR team at BRANDTHINK Malaysia was tasked with the public relations campaign surrounding the launch of the store in Malaysia.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/06/dccomics_store_86.jpg"><img class="alignleft size-full wp-image-2329" title="dccomics_store_86" src="http://www.brandthinkasia.com/wp-content/uploads/2011/06/dccomics_store_86.jpg" alt="" width="570" height="380" /></a></p>
<p>As part of the launch, and also to celebrate the upcoming release of the “Green Lantern” movie, DC Comics in collaboration with J.T Network and Pavilion Kuala Lumpur hosted a weeklong celebration of exciting activities. Starting with the launch party, the event will featured a DC Comics fashion show revealing the store’s collection with performances by the talented Faizal Tahir and Desiree Tan. 2 lucky guests will each receive an amazing trip to New York City, while 30 others will win a pair of movie tickets to “Green Lantern,” starring Ryan Reynolds and Blake Lively.</p>
<p>The launch saw a record number of turnouts from members of the media and our friends from the blogging community who turn up in full-force with DC Comics clothing em-blazed with the Superman &#8220;S&#8221; logo.</p>
<p>We suspect that special appearances from your favourite DC Comics super heroes, Batman, Wonder Woman, Green Lantern, Hawk Girl, The Joker and Harley Quinn might have something to do with it.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/06/dccomics_store_78.jpg"><img class="alignleft size-full wp-image-2321" title="dccomics_store_78" src="http://www.brandthinkasia.com/wp-content/uploads/2011/06/dccomics_store_78.jpg" alt="" width="570" height="380" /></a></p>
<p>View the press release: <a href="http://newsfeed.brandthinkasia.com/2011/05/dc-comics-super-heroes-flagship-store-opening/" rel="nofollow" title="Permanent Link to DC Comics Super Heroes  Flagship Store Opening" rel="bookmark" >DC Comics Super Heroes Flagship Store Opening</a></p>

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<li><a href='http://www.brandthinkasia.com/2011/pr-events-dulux-colourfutures-2012-launch-pr-campaign/' rel='bookmark' title='PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia'>PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2011/event-maxmara-fashion-show/' rel='bookmark' title='Event: MaxMara Spring/Summer 2011 Fashion Show'>Event: MaxMara Spring/Summer 2011 Fashion Show</a></li>
<li><a href='http://www.brandthinkasia.com/2010/event-gucci-timepieces-launch-media-event/' rel='bookmark' title='(Event) Gucci Timepieces Launch with Pacific Time'>(Event) Gucci Timepieces Launch with Pacific Time</a></li>
</ol></p>]]></content:encoded>
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		<title>PR: Mother&#8217;s Day Gift Ideas</title>
		<link>http://www.brandthinkasia.com/2011/pr-agency-mothers-day-gift-ideas/</link>
		<comments>http://www.brandthinkasia.com/2011/pr-agency-mothers-day-gift-ideas/#comments</comments>
		<pubDate>Sat, 07 May 2011 12:50:51 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[fitflop]]></category>
		<category><![CDATA[Häagen-Dazs]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[PR & Publicity]]></category>
		<category><![CDATA[Roger Dubuis]]></category>
		<category><![CDATA[Sanuk]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2236</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
It's that time of the year again where you'll search for the perfect gift for the woman in your life that deserves to be celebrated. Whether it's your mom, or the woman you love who birth your children, there's the perfect gift waiting to be discovered. ]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>It&#8217;s that time of the year again where you&#8217;ll search for the perfect gift for the woman in your life that deserves to be celebrated. Whether it&#8217;s your mom, or the woman you love who birth your children, there&#8217;s the perfect gift waiting to be discovered.</p>
<p><span style="text-decoration: underline;"><strong>SANUK</strong></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/05/IBIZAMASQUERADE_SWS3028_TURQORANGE_SANUK.jpg"><img class="size-full wp-image-2240 alignright" title="IBIZAMASQUERADE_SWS3028_TURQORANGE_SANUK" src="http://www.brandthinkasia.com/wp-content/uploads/2011/05/IBIZAMASQUERADE_SWS3028_TURQORANGE_SANUK.jpg" alt="" width="150" height="76" /></a>At SANUK, we love a pair of fancy sandals that dazzle up a lady’s look. The <a href="http://newsfeed.brandthinkasia.com/2011/05/sanuk-ibiza-masquerade-the-sandals-for-modern-chic-mothers/" rel="nofollow" >new SANUK sandals collection for women</a>, Ibiza Masquerade has the sugar and spice that will excite the senses of all fashionista mothers! Inspired by a twist of Bohemian fashion groove plus a passion for feminine detailing, these everyday sandals make a great accessory to complete the plethora of outfits in your wardrobe. The Ibiza Masquerade is made with the ultimate soft rubber footbed and circular rubber shape Ibiza strap which secures the sandal comfortably on the foot! For more info visit: <a href="http://newsfeed.brandthinkasia.com/2011/05/sanuk-ibiza-masquerade-the-sandals-for-modern-chic-mothers/" rel="nofollow" title="Permanent Link to Sanuk Ibiza Masquerade: The Sandals for Modern Chic Mothers!" rel="bookmark" >Sanuk Ibiza Masquerade: The Sandals for Modern Chic Mothers!</a></p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/05/Rokkit-Bronze-Ore-Silver-Nova.jpg"><img class="alignright size-full wp-image-2241" title="Rokkit-Bronze-Ore-Silver-Nova" src="http://www.brandthinkasia.com/wp-content/uploads/2011/05/Rokkit-Bronze-Ore-Silver-Nova.jpg" alt="" width="150" height="168" /></a>FitFlop</strong></span></p>
<p>Mother’s Day is the best time to show how much you care for your Mother and this year, FitFlop helps to put up a smile on the face of this lovely lady in your life. The FitFlop Rokkit is the perfect gift of love for every mother out there. Inspired by the wildly popular FitFlop Rockstar Walkstar, the Rokkit is ornamentally treated all over with layer after layer of shimmering crystal beads all over the super-soft genuine leather upper. Building on the success of the brand’s glitter collections, this glitzy pair comes in two gorgeous colors of Black Diamond and Bronze Ore. Info: <a href="http://newsfeed.brandthinkasia.com/2011/05/fitflop-rokkit-the-genuine-gift-of-love-and-care-for-every-mother/" rel="nofollow" title="Permanent Link to FitFlop Rokkit – The genuine gift of love and care for every mother" rel="bookmark" >FitFlop Rokkit – The genuine gift of love and care for every mother</a></p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>Häagen-Dazs</strong></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/05/Endless-summer.jpg"><img class="alignleft size-full wp-image-2238" title="Endless-summer" src="http://www.brandthinkasia.com/wp-content/uploads/2011/05/Endless-summer.jpg" alt="" width="150" height="116" /></a>If you want to take your mom on a truly delectable treat, head over to Häagen-Dazs and taste its new range of ice cream, the Ice Cream Smoothie. Inspired by fruit smoothies, the Ice Cream Smoothie is an innovative blend of refreshing fruit sorbet and creamy fruit ice cream concocted by the world’s finest ice cream purveyor. The combination of texture and fruity flavor will excite the senses of all premium ice cream devotees with a burst of refreshing pleasure on a hot Malaysian day. The new Ice Cream Smoothie range comes in two flavors – Mango &amp; Apricot which combines smooth Mango sorbet and creamy Apricot ice cream with succulent apricot pieces and Raspberry &amp; Summer Berries, an enticing blend of Raspberry sorbet and gorgeously creamy Summer Berries ice cream. More treats at: <a href="http://newsfeed.brandthinkasia.com/2011/05/haagen-dazs-shakes-it-up-with-new-ice-cream-smoothie/" rel="nofollow" title="Permanent Link to Häagen-Dazs shakes it up with new ice cream smoothie" rel="bookmark" >Häagen-Dazs shakes it up with new ice cream smoothie</a></p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>Roger Dubuis</strong></span></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/05/EX36-821-50-10-0RR01-F.jpg"><img class="alignleft size-full wp-image-2239" title="EX36-821-50-10-0RR01-F" src="http://www.brandthinkasia.com/wp-content/uploads/2011/05/EX36-821-50-10-0RR01-F.jpg" alt="" width="150" height="132" /></a>If you would like to appreciate the special Mom in the most extravagant manner, then feast your eyes on the Roger Dubuis&#8217;s latest wonder. Making its debut in 2011 is the Excalibur Lady line with a model in several versions, for women only. This elegant and seductive watch catches the eye with distinctive dials, in pure ROGER DUBUIS style, and incorporates mechanical movements which have been developed by the Manufacture, each hallmarked with the prestigious Poinçon de Genève. Combining force with subtle sophistication, these 36mm diameter models are proposed in steel, white gold or rose gold, with or without diamonds. Read more at: <a href="http://newsfeed.brandthinkasia.com/2011/05/a-great-mothers-day-gift-roger-dubuis-excalibur-lady/" rel="nofollow" title="Permanent Link to A great mother’s day gift: Roger Dubuis Excalibur Lady" rel="bookmark" >A great mother’s day gift: Roger Dubuis Excalibur Lady</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><B>Related posts:</B><ol>
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<li><a href='http://www.brandthinkasia.com/2010/work-la-senza-gift-me-my-holiday-wishes/' rel='bookmark' title='(Work) La Senza, Gift Me My Holiday Wishes'>(Work) La Senza, Gift Me My Holiday Wishes</a></li>
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<li><a href='http://www.brandthinkasia.com/2011/inthenews-iwc-appoints-brandthink-pr-agency/' rel='bookmark' title='#InTheNews: IWC Schaffhausen Clocks In With Brandthink'>#InTheNews: IWC Schaffhausen Clocks In With Brandthink</a></li>
<li><a href='http://www.brandthinkasia.com/2011/pr-it%e2%80%99s-a-bird-it%e2%80%99s-a-plane-it%e2%80%99s-dc-comics-super-heroes-store/' rel='bookmark' title='PR: It’s a bird, it’s a plane, it’s DC Comics Super Heroes store!'>PR: It’s a bird, it’s a plane, it’s DC Comics Super Heroes store!</a></li>
<li><a href='http://www.brandthinkasia.com/2011/malaysia-brandthink-pr-agency-haagen-dazs/' rel='bookmark' title='#InTheNews: Brandthink Scoops Häagen-Dazs'>#InTheNews: Brandthink Scoops Häagen-Dazs</a></li>
<li><a href='http://www.brandthinkasia.com/2011/pr-amouage-inspired-by-madame-butterfly/' rel='bookmark' title='PR: Amouage, inspired by Madame Butterfly'>PR: Amouage, inspired by Madame Butterfly</a></li>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-sanuk-gets-social/' rel='bookmark' title='#InTheNews: Sanuk Gets Social'>#InTheNews: Sanuk Gets Social</a></li>
</ol></p>]]></content:encoded>
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		<title>Event: MaxMara Spring/Summer 2011 Fashion Show</title>
		<link>http://www.brandthinkasia.com/2011/event-maxmara-fashion-show/</link>
		<comments>http://www.brandthinkasia.com/2011/event-maxmara-fashion-show/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 14:43:54 +0000</pubDate>
		<dc:creator>PR &#38; Publicity</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Events & Activation]]></category>
		<category><![CDATA[MaxMara]]></category>
		<category><![CDATA[PR & Publicity]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2065</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
Fashion was in the air in March for our PR team at BRANDTHINK Malaysia. On a lovely afternoon of  10 March 2011, our PR and events team help weave a glamourous afternoon of fashion and style. Dazzling the local fashion aficionados, the MaxMara event was a classy sneak peak at its Spring/Summer 2011 collection. The fashion preview held at MaxMara Pavilion Kuala Lumpur boutique has brought a genuine panorama of the Italian runway glamour to the local scene.

The glitzy afternoon saw the attendance of representatives from MaxMara Italy, MaxMara’s enthusiasts, members of the Malaysian press, and a few familiar faces like the vivacious Chermaine Poo and stunning Nadine Ann Thomas, Miss Malaysia 2010. Guests were dazzled by the MaxMara fashion show featuring the season’s magnificent array of styles from the MaxMara and Sportmax collections. From earth tones, to more vibrant and daring tones like fuchsia, yellow and pink, the attention grabbing colours and prints heavily caught the attention of those present.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Fashion was in the air in March for our PR team at BRANDTHINK Malaysia. On a lovely afternoon of  10 March 2011, our PR and events team help weave a glamourous afternoon of fashion and style. Dazzling the local fashion aficionados, the MaxMara event was a classy sneak peak at its Spring/Summer 2011 collection. The fashion preview held at MaxMara Pavilion Kuala Lumpur boutique has brought a genuine panorama of the Italian runway glamour to the local scene.</p>
<p>The glitzy afternoon saw the attendance of representatives from MaxMara Italy, MaxMara’s enthusiasts, members of the Malaysian press, and a few familiar faces like the vivacious Chermaine Poo and stunning Nadine Ann Thomas, Miss Malaysia 2010. Guests were dazzled by the MaxMara fashion show featuring the season’s magnificent array of styles from the MaxMara and Sportmax collections. From earth tones, to more vibrant and daring tones like fuchsia, yellow and pink, the attention grabbing colours and prints heavily caught the attention of those present.</p>

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<p><B>Related posts:</B><ol>
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</ol></p>]]></content:encoded>
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		<title>In support of the LaSenza Cervical Cancer Awareness Campaign</title>
		<link>http://www.brandthinkasia.com/2011/in-support-of-the-lasenza-cervical-cancer-awareness-campaign/</link>
		<comments>http://www.brandthinkasia.com/2011/in-support-of-the-lasenza-cervical-cancer-awareness-campaign/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 02:00:20 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[FJ Benjamin]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[La Senza]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2117</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
Every year over 750 out of 1,500 Malaysian women who are diagnosed with cervical cancer die because of late diagnosis. Incidentally, Malaysia has one of the highest cases of cervical cancer in comparison to western and other Asian countries.

Because of this, La Senza is lacing on the teal ribbon in support of the awareness and prevention of cervical cancer amongst Malaysian women. La Senza's mission is to implement social change towards a common goal of preventing cervical cancer amongst the women of Malaysia.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Every year over 750 out of 1,500 Malaysian women who are diagnosed with cervical cancer die because of late diagnosis. Incidentally, Malaysia has one of the highest cases of cervical cancer in comparison to western and other Asian countries.</p>
<p>Because of this, La Senza is lacing on the teal ribbon in support of the awareness and prevention of cervical cancer amongst Malaysian women. La Senza&#8217;s mission is to implement social change towards a common goal of preventing cervical cancer amongst the women of Malaysia.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/03/teamlasenza_1.png"><img class="alignnone size-full wp-image-2118" title="teamlasenza_1" src="http://www.brandthinkasia.com/wp-content/uploads/2011/03/teamlasenza_1.png" alt="" width="560" height="390" /></a></p>
<p>Our agency is fully supportive of this mission and as such is contributing resources to helping La Senza pursue this agenda. BRANDTHINK&#8217;s interactive team has been hard at work in creating a campaign site that allows information about the risk of cervical cancer and encouraging women around Malaysia to protect themselves.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/03/teamlasenza_2.png"><img class="alignnone size-full wp-image-2119" title="teamlasenza_2" src="http://www.brandthinkasia.com/wp-content/uploads/2011/03/teamlasenza_2.png" alt="" width="560" height="323" /></a></p>
<p><span style="text-decoration: underline;"><strong><a href="http://teamlasenza.my" rel="nofollow"  target="_blank">TeamLasenza.my Website</a></strong></span></p>
<ul>
<li>To increase public awareness and understanding of cervical cancer</li>
<li>To educate women on the benefits of early prevention • To raise funds for the support and prevention of cervical cancer</li>
</ul>
<p>Throughout this campaign, you will find many opportunities to join our fight against cervical cancer. Women, let’s be responsible for ourselves as well as our loved ones. We urge you to visit the website, read the information and Take the Pledge. Fight with us, protect yourself, protect others.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/03/teamlasenza_pledge.png"><img class="alignnone size-full wp-image-2121" title="teamlasenza_pledge" src="http://www.brandthinkasia.com/wp-content/uploads/2011/03/teamlasenza_pledge.png" alt="" width="560" height="387" /></a></p>
<p><span style="text-decoration: underline;"><strong>More resources</strong></span></p>
<p>Team Lasenza Website: <a href="http://teamlasenza.my" rel="nofollow"  target="_blank">http://teamlasenza.my</a></p>
<p>Supporting the campaign widget: <a href="http://teamlasenza.my/support-us/" rel="nofollow"  target="_blank">http://teamlasenza.my/support-us/</a></p>
<p><a href="http://teamlasenza.my/support-us/" rel="nofollow"  target="_blank"><img class="alignnone size-full wp-image-2122" title="teamlasenza_widget" src="http://www.brandthinkasia.com/wp-content/uploads/2011/03/teamlasenza_widget.png" alt="" width="300" height="171" /></a></p>
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		<title>(Work) La Senza, Gift Me My Holiday Wishes</title>
		<link>http://www.brandthinkasia.com/2010/work-la-senza-gift-me-my-holiday-wishes/</link>
		<comments>http://www.brandthinkasia.com/2010/work-la-senza-gift-me-my-holiday-wishes/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 08:08:24 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[FJ Benjamin]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[La Senza]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=1823</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
BRANDTHINK Malaysia helped La Senza create a continuous online marketing program on Facebook that will introduce its fans to promotional items for Christmas. The approach taken was to build an interest around holiday shopping and presenting gift ideas that will excite consumers. This is a social media marketing campaign.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Christmas is a big season for retailers in Malaysia and La Senza Malaysia aims to tap into big holiday shopping using Facebook as a social media marketing platform. With over 11,000 fans on its official Malaysia Facebook page, the aim is to promote La Senza&#8217;s Holiday promotions to its fans.</p>
<div id="attachment_1824" class="wp-caption alignnone" style="width: 558px"><a href="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_01.png"><img class="size-full wp-image-1824" title="lasenza_01" src="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_01.png" alt="" width="548" height="396" /></a><p class="wp-caption-text">Engagement with fans</p></div>
<p>BRANDTHINK Malaysia helped La Senza create a continuous online marketing program on Facebook that will introduce its fans to promotional items for Christmas.  The approach taken was to build an interest around holiday shopping and presenting gift ideas that will excite consumers.</p>
<p>This is achieved through a series of &#8220;Content Posts&#8221; highlighting the seasons&#8217; gift ideas, themed as &#8220;GIFT Me: My Holiday Wishes&#8221; that target different personality types and engagement with consumers via feedback and interaction.</p>
<div id="attachment_1825" class="wp-caption alignnone" style="width: 573px"><a href="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_02.png"><img class="size-full wp-image-1825" title="lasenza_02" src="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_02.png" alt="" width="563" height="607" /></a><p class="wp-caption-text">Content Post created to highlight La Senza products</p></div>
<p>Each of the mini &#8220;Content Posts&#8221; use a combination of story-telling skills including the use of photography to capture the product. Interest-building Status Updates was also provided to tease and link consumers back to its Content Posts and subsequently its promotions.</p>
<div id="attachment_1830" class="wp-caption alignnone" style="width: 590px"><a href="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_partygirl.jpg"><img class="size-full wp-image-1830" title="lasenza_partygirl" src="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_partygirl.jpg" alt="" width="580" height="613" /></a><p class="wp-caption-text">Gift Me: My Holiday Wishes</p></div>
<div id="attachment_1828" class="wp-caption alignnone" style="width: 590px"><a href="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_girlygirl.jpg"><img class="size-full wp-image-1828" title="lasenza_girlygirl" src="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_girlygirl.jpg" alt="" width="580" height="646" /></a><p class="wp-caption-text">Longer contest posts are posted on the Notes and published on the Facebook wall</p></div>
<div id="attachment_1827" class="wp-caption alignnone" style="width: 549px"><a href="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_30.png"><img class="size-full wp-image-1827" title="lasenza_30" src="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_30.png" alt="" width="539" height="479" /></a><p class="wp-caption-text">Christmas promotions posted after the Content Posts</p></div>
<p>Each &#8220;Content Posts&#8221; gave La Senza the opportunity to introduce its beautiful and sexy products first, generating interest in those products before its promotions are introduced. The use of both a soft and hard approach to the Facebook campaign resulted consumers being excited about the products and then given a carrot to act on that excitement.</p>
<div id="attachment_1832" class="wp-caption alignnone" style="width: 574px"><a href="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_prexmas_01.png"><img class="size-full wp-image-1832" title="lasenza_prexmas_01" src="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_prexmas_01.png" alt="" width="564" height="476" /></a><p class="wp-caption-text">Posts related to gift ideas</p></div>
<div id="attachment_1833" class="wp-caption alignnone" style="width: 571px"><a href="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_prexmas_02.png"><img class="size-full wp-image-1833" title="lasenza_prexmas_02" src="http://www.brandthinkasia.com/wp-content/uploads/2010/12/lasenza_prexmas_02.png" alt="" width="561" height="336" /></a><p class="wp-caption-text">Another post related to gift ideas</p></div>
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</ol></p>]]></content:encoded>
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		<item>
		<title>#InTheNews: BRANDTHINK assigned to FitFlop PR Work</title>
		<link>http://www.brandthinkasia.com/2010/news-brandthink-fitflop-pr/</link>
		<comments>http://www.brandthinkasia.com/2010/news-brandthink-fitflop-pr/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 10:00:39 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[fitflop]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=2013</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
News on BRANDTHINK and FitFlop in Malaysia, published in Marketing-Interactive.com on Oct 12, 2010.

Going For The Right Fit

Malaysia – BrandThink Malaysia was officially appointed in August as the PR agency of record for UK brand FitFlop, in line with the company's entry into the local market. The account was won after several credential presentations by PR agencies earlier this year.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>News on BRANDTHINK and FitFlop in Malaysia, <a href="http://www.marketing-interactive.com/news/22523" rel="nofollow" >published on Marketing-Interactive.com</a> on Oct 12, 2010.</p>
<p><strong>Going For The Right Fit</strong></p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/02/fitflop_logo.gif"><img class="alignright size-full wp-image-2014" title="fitflop_logo" src="http://www.brandthinkasia.com/wp-content/uploads/2011/02/fitflop_logo.gif" alt="" width="189" height="117" /></a>Malaysia – BrandThink Malaysia was officially appointed in August as the PR agency of record for UK brand FitFlop, in line with the company&#8217;s entry into the local market. The account was won after several credential presentations by PR agencies earlier this year.</p>
<p>&#8220;We&#8217;ve been quite aggressive in extending our lead as the premier agency for lifestyle communication in Malaysia. FitFlop is an interesting hip brand from the UK and we absolutely love it. We hope to extend its cult status into Malaysia,&#8221; said Teoh Jui Hong, MD, BrandThink.</p>
<p>Upcoming plans include collaborations with fashion icons and opinion leaders in the country while driving media relations for the brand at the same time. Brand messages will be disseminate across various media platforms via day to day PR duties and social engagement activities.</p>
<p><a href="http://www.brandthinkasia.com/wp-content/uploads/2011/02/fitflop.jpg"><img class="alignnone size-full wp-image-2015" title="fitflop" src="http://www.brandthinkasia.com/wp-content/uploads/2011/02/fitflop.jpg" alt="" width="480" height="720" /></a></p>
<p><B>Related posts:</B><ol>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-iwc-appoints-brandthink-pr-agency/' rel='bookmark' title='#InTheNews: IWC Schaffhausen Clocks In With Brandthink'>#InTheNews: IWC Schaffhausen Clocks In With Brandthink</a></li>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-brandthink-miele-bang-olufsen/' rel='bookmark' title='#InTheNews: BRANDTHINK Bags Two Accounts in Malaysia'>#InTheNews: BRANDTHINK Bags Two Accounts in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2011/malaysia-brandthink-pr-agency-haagen-dazs/' rel='bookmark' title='#InTheNews: Brandthink Scoops Häagen-Dazs'>#InTheNews: Brandthink Scoops Häagen-Dazs</a></li>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-sanuk-gets-social/' rel='bookmark' title='#InTheNews: Sanuk Gets Social'>#InTheNews: Sanuk Gets Social</a></li>
<li><a href='http://www.brandthinkasia.com/2011/pr-agency-mothers-day-gift-ideas/' rel='bookmark' title='PR: Mother&#8217;s Day Gift Ideas'>PR: Mother&#8217;s Day Gift Ideas</a></li>
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<li><a href='http://www.brandthinkasia.com/2010/news-brandthink-and-kronenbourg-1664/' rel='bookmark' title='#InTheNews: BRANDTHINK and Kronenbourg 1664'>#InTheNews: BRANDTHINK and Kronenbourg 1664</a></li>
<li><a href='http://www.brandthinkasia.com/2011/inthenews-kronenbourg-1664-blanc/' rel='bookmark' title='#InTheNews: Kronenbourg 1664 Blanc in Malaysia'>#InTheNews: Kronenbourg 1664 Blanc in Malaysia</a></li>
</ol></p>]]></content:encoded>
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		<title>(Work) Kicking of Social Media Campaigns</title>
		<link>http://www.brandthinkasia.com/2009/agency-launches-social-media-campaign/</link>
		<comments>http://www.brandthinkasia.com/2009/agency-launches-social-media-campaign/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 19:49:47 +0000</pubDate>
		<dc:creator>Advertising</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[FJ Benjamin]]></category>
		<category><![CDATA[Gap]]></category>
		<category><![CDATA[Guess Watches]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>

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		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
This week, BRANDTHINK Malaysia have the opportunity to launch two new social media marketing campaigns on Facebook for Guess Watches and GAP Malaysia. It’s a whole big socializing experiment – and the key objective is to gather feedback on how customers would like to engage with the brands. It's an advertising, PR and social media experiment all rolled into one. As an agency, we're excited to be part of this!]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Online advertising isn&#8217;t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs &#8211; social interactions between people online, now referred to as social media &#8211; is constantly evolving.</p>
<p>While Internet users used to congregate within portal sites and services the like of ICQ, today there&#8217;s a shifting usage trend towards services such as Facebook and Twitter. When the number of Malaysian Internet users joining these popular services grows daily, it is time to take note.</p>
<p>Brands must begin to understand these new platforms to engage and enable deeper communication with their customers. While technologies that enable new interactions are still new and unfamiliar in many ways, we&#8217;re beginning to get requests from more of our clients to begin experimenting with it.</p>
<p>New technologies it may be, but the precept of communication still applies. The challenge is how do you use these new tools to enable deeper engagement, particularly if your target market is embracing these tools rapidly.</p>
<p>This week, we have the opportunity to launch two new social media marketing via Facebook pages for Guess Watches and GAP Malaysia. It’s a whole big socializing experiment – and the key objective is to gather feedback on how customers would like to engage with the brands.</p>
<p>Be a fan of these pages, and take part in shaping these new forms of engagement. If you have specific opinions on how these new social campaigns should take shape, we would like to hear from you. Drop a comment in this post!</p>
<p> <script src="http://static.ak.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US" type="text/javascript"></script><script type="text/javascript">FB.init("f748f98640d5b6da5ccff069041401f1");</script><fb:fan profile_id="124238533495" stream="1" connections="18" width="580"></fb:fan>
<div style="font-size:8px; padding-left:10px"><a href="http://www.facebook.com/guesswatchesmalaysia" rel="nofollow" >GUESS Watches</a> on Facebook</div>
<p> <script src="http://static.ak.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US" type="text/javascript"></script><script type="text/javascript">FB.init("285b9f06b68aa86f099b3471f2a09cf1");</script><fb:fan profile_id="118750647340" stream="1" connections="18" width="580"></fb:fan>
<div style="font-size:8px; padding-left:10px"><a href="http://www.facebook.com/gapmalaysia" rel="nofollow" >GAP Malaysia</a> on Facebook</div>
<div id="attachment_1209" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-1209" title="Gap Malaysia Facebook Page" src="http://www.brandthinkasia.com/wp-content/uploads/2009/08/gapmalaysia_facebook-300x289.png" alt="Gap Malaysia Facebook Page" width="300" height="289" /><p class="wp-caption-text">Gap Malaysia Facebook Page</p></div>
<p>We love to hear from you, drop us a comment below!</p>
<p><B>Related posts:</B><ol>
<li><a href='http://www.brandthinkasia.com/2011/trend-watch-social-media-fragmentation-facebook-or-google/' rel='bookmark' title='Trend Watch: Social Media Fragmentation &#8211; Facebook or Google+?'>Trend Watch: Social Media Fragmentation &#8211; Facebook or Google+?</a></li>
<li><a href='http://www.brandthinkasia.com/2011/digital-la-senza%e2%80%99s-body-kiss/' rel='bookmark' title='Digital: Engaging Social Fans with La Senza’s Body Kiss in Malaysia'>Digital: Engaging Social Fans with La Senza’s Body Kiss in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2011/work-media-visit-with-abundance-of-joy-and-happiness/' rel='bookmark' title='(Work) Media Visit with abundance of joy and Happiness'>(Work) Media Visit with abundance of joy and Happiness</a></li>
<li><a href='http://www.brandthinkasia.com/2010/work-woohoo-box-apple-reseller-launch-event/' rel='bookmark' title='(Work) The Woohoo Box invades Ipoh'>(Work) The Woohoo Box invades Ipoh</a></li>
<li><a href='http://www.brandthinkasia.com/2010/work-la-senza-gift-me-my-holiday-wishes/' rel='bookmark' title='(Work) La Senza, Gift Me My Holiday Wishes'>(Work) La Senza, Gift Me My Holiday Wishes</a></li>
<li><a href='http://www.brandthinkasia.com/2011/mediaheadlines-newspaper-malaysia-specials/' rel='bookmark' title='#03 Media+Headlines: Newspapers&#8217; Specials in Malaysia'>#03 Media+Headlines: Newspapers&#8217; Specials in Malaysia</a></li>
<li><a href='http://www.brandthinkasia.com/2011/work-celebrate-the-new-ibis-singapore/' rel='bookmark' title='(Work) Celebrate the new ibis Singapore'>(Work) Celebrate the new ibis Singapore</a></li>
<li><a href='http://www.brandthinkasia.com/2011/02-mediaheadlines-reality-tv-crowd-sourcing-social-trends-cleo-magazine/' rel='bookmark' title='#02 Media+Headlines: New Reality TV, Crowd-Sourcing StyleKandi'>#02 Media+Headlines: New Reality TV, Crowd-Sourcing StyleKandi</a></li>
</ol></p>]]></content:encoded>
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		<title>New Autumn/Winter 2009 Collections</title>
		<link>http://www.brandthinkasia.com/2009/latest-autumnwinter2009-releases-from-brandthinkpr/</link>
		<comments>http://www.brandthinkasia.com/2009/latest-autumnwinter2009-releases-from-brandthinkpr/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 09:26:40 +0000</pubDate>
		<dc:creator>PR &#38; Publicity</dc:creator>
				<category><![CDATA[Bally]]></category>
		<category><![CDATA[Caran d'Ache]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[MAX&Co]]></category>
		<category><![CDATA[PR & Publicity]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=1104</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
Autumn/Winter is in the air, and BRANDTHINK NewsFeed just released a collection of press kits for features in publications in Malaysia. Featuring the latest collections from renowned brands such as MAX&#038;Co, Bally and Caran D'ache - the season's collection will prove to be a hit in Malaysia for the trendy and fashionable.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Autumn/Winter is in the air, and BRANDTHINK NewsFeed just released a collection of press kits for features in publications in Malaysia.</p>
<p>Featuring the latest collections from renowned brands such as MAX&amp;Co, Bally and Caran D&#8217;ache &#8211; the season&#8217;s collection will prove to be a hit in Malaysia for the trendy and fashionable.</p>
<p><a href="http://newsfeed.brandthinkasia.com/2009/07/maxco-concept-fallwinter-200910/" rel="nofollow" >MAX&amp;Co &#8211; Concept for Autumn/Winter 2009/10</a> &#8211; Just Me. On stage &amp; backstage. <span style="font-style: normal; font-weight: normal;">Eclecticism galore. Dedicated to all those young women who want to feel free to express their own personal style, playing a host of different roles on the grand stage and behind the scenes, depending on how they feel at the same time.</span></p>
<p><span style="font-style: normal; font-weight: normal;"><img class="alignnone" src="http://www.brandthinkasia.com/newsfeed/wp-content/uploads/2009/07/maxco-glam-copia.jpg" alt="" width="208" height="202" /></span></p>
<p><a href="http://newsfeed.brandthinkasia.com/2009/07/bally-women’s-autumn-winter-2009-collection/" rel="nofollow" >Bally Women&#8217;s</a> A/W 2009 &#8211; ‘Looking at Helmut Newton’s iconic portraits of Charlotte Rampling and Bianca Jagger, I am constantly mesmerized by his ability to create luxury out of simplicty; taking this inspiration as a starting point I wanted to create a collection that captures the excitement, energy and creativity of urban life.’ – Brian Atwood</p>
<p><img class="alignnone" src="http://newsfeed.brandthinkasia.com/wp-content/uploads/2009/07/Bally_AW09_Womens_0002.jpg" alt="" width="189" height="376" /></p>
<p><a href="http://newsfeed.brandthinkasia.com/2009/07/bally-men’s-autumn-winter-2009-collection/" rel="nofollow" >Bally Men&#8217;s</a> A/W 2009 &#8211; ‘From head to toe I wanted this collection to capture the tangible energy and creativity of city life. Originally I was concentrating on interpreting a classic tailored look, when I saw an amazing shot of Steve McQueen working on his motorcycle; instantly the collection came together; clean, modern and simply urban.’ – Brian Atwood</p>
<p><a href="http://newsfeed.brandthinkasia.com/2009/07/the-first-true-jewel-of-history-by-caran-d’-ache/" rel="nofollow" >Red Cliff by Caran d&#8217;Ache</a> &#8211; Caran d’Ache, Maison de Haute Ecriture, brings out its new “Red Cliff” Limited Edition – first born of the Jewels of History collection – first crossover pen with a blockbuster ever made.</p>
<p><a href="http://newsfeed.brandthinkasia.com/2009/07/the-limited-edition-dragon-an-imperial-myth/" rel="nofollow" >Dragon by Caran d&#8217;Ache</a> &#8211; Caran d’Ache, Maison de Haute Ecriture, announces its new Limited Edition, “Dragon” created in collaboration with the Swiss jeweller, Edouard Jud. It is a unique collector’s piece and its decoration, based on the image of a dragon, is an enchanting combination of strength and delicacy.</p>
<p><img class="alignnone" src="http://newsfeed.brandthinkasia.com/wp-content/uploads/2009/07/Dragon_Silver_mirror-380x569.jpg" alt="" width="205" height="307" /></p>
<p>To request a press kit, please call <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a> at +60-3-2287225.</p>
<p><B>Related posts:</B><ol>
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<li><a href='http://www.brandthinkasia.com/2011/pr-it%e2%80%99s-a-bird-it%e2%80%99s-a-plane-it%e2%80%99s-dc-comics-super-heroes-store/' rel='bookmark' title='PR: It’s a bird, it’s a plane, it’s DC Comics Super Heroes store!'>PR: It’s a bird, it’s a plane, it’s DC Comics Super Heroes store!</a></li>
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<li><a href='http://www.brandthinkasia.com/2011/pr-amouage-inspired-by-madame-butterfly/' rel='bookmark' title='PR: Amouage, inspired by Madame Butterfly'>PR: Amouage, inspired by Madame Butterfly</a></li>
</ol></p>]]></content:encoded>
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		<title>FJ Benjamin Warehouse Clearance &amp; Shopping Marathon</title>
		<link>http://www.brandthinkasia.com/2009/fj-benjamin-warehouse-clearance-shopping-marathon/</link>
		<comments>http://www.brandthinkasia.com/2009/fj-benjamin-warehouse-clearance-shopping-marathon/#comments</comments>
		<pubDate>Wed, 20 May 2009 17:18:47 +0000</pubDate>
		<dc:creator>BRANDTHINK Malaysia</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design/Studio]]></category>
		<category><![CDATA[FJ Benjamin]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=173</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
FJ Benjamin One Card Shopping Marathon - 25-29 May 2009 @ 1Utama
FJ Benjamin Warehouse Clearance - 23-24 May 2009 @ Centro, Klang]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p><img class="alignnone size-full wp-image-179" title="FJB Warehouse Clearance 22-24 May 2009" src="http://www.brandthinkasia.com/wp-content/uploads/2009/05/fjb_wc_apr09_poster_fa_a2.jpg" alt="FJB Warehouse Clearance 22-24 May 2009" width="380" /></p>
<p><img class="alignnone size-full wp-image-174" title="FJ Benjamin - OneCard Marathon" src="http://www.brandthinkasia.com/wp-content/uploads/2009/05/onecard_marathon_edm.jpg" alt="FJ Benjamin - OneCard Marathon" width="380" /></p>
<p>No related posts.</p>]]></content:encoded>
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		<title>First look with MAX&amp;Co!</title>
		<link>http://www.brandthinkasia.com/2009/first-look-with-maxco/</link>
		<comments>http://www.brandthinkasia.com/2009/first-look-with-maxco/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 16:39:05 +0000</pubDate>
		<dc:creator>PR &#38; Publicity</dc:creator>
				<category><![CDATA[Case Studies]]></category>
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		<category><![CDATA[MAX&Co]]></category>
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		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=393</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
Opened for only 7 days at the Pavilion Kuala Lumpur, MAX&#038;Co held an exclusive preview for the Media as well as invited guest of Hilton’s Zeta Bar on April 7, 2009. The preview showcases the season’s dazzling array of styles.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p>Opened for only 7 days at the Pavilion Kuala Lumpur, MAX&amp;Co held an exclusive preview for the Media as well as invited guest of Hilton’s Zeta Bar on April 7, 2009. The preview showcases the season’s dazzling array of styles.</p>

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<a href='http://www.brandthinkasia.com/2009/first-look-with-maxco/dee-sativale-rachel-khiew-lee-yie-shin/' title='dee-sativale-rachel-khiew-lee-yie-shin'><img width="150" height="150" src="http://www.brandthinkasia.com/wp-content/uploads/2009/06/dee-sativale-rachel-khiew-lee-yie-shin-150x150.jpg" class="attachment-thumbnail" alt="dee-sativale-rachel-khiew-lee-yie-shin" title="dee-sativale-rachel-khiew-lee-yie-shin" /></a>
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<a href='http://www.brandthinkasia.com/2009/first-look-with-maxco/eric-leejulie-chin/' title='eric-leejulie-chin'><img width="150" height="150" src="http://www.brandthinkasia.com/wp-content/uploads/2009/06/eric-leejulie-chin-150x150.jpg" class="attachment-thumbnail" alt="eric-leejulie-chin" title="eric-leejulie-chin" /></a>
<a href='http://www.brandthinkasia.com/2009/first-look-with-maxco/fauziahmarriam-yusuf/' title='fauziahmarriam-yusuf'><img width="150" height="150" src="http://www.brandthinkasia.com/wp-content/uploads/2009/06/fauziahmarriam-yusuf-150x150.jpg" class="attachment-thumbnail" alt="fauziahmarriam-yusuf" title="fauziahmarriam-yusuf" /></a>
<a href='http://www.brandthinkasia.com/2009/first-look-with-maxco/img_1735/' title='img_1735'><img width="150" height="150" src="http://www.brandthinkasia.com/wp-content/uploads/2009/06/img_1735-150x150.jpg" class="attachment-thumbnail" alt="img_1735" title="img_1735" /></a>
<a href='http://www.brandthinkasia.com/2009/first-look-with-maxco/img_1736/' title='img_1736'><img width="150" height="150" src="http://www.brandthinkasia.com/wp-content/uploads/2009/06/img_1736-150x150.jpg" class="attachment-thumbnail" alt="img_1736" title="img_1736" /></a>
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<p>For more information about MAX&amp;Co, please contact BRANDTHINK at +60-3-22872255.</p>
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		<title>MaxMara&#8217;s Fashion Explosion</title>
		<link>http://www.brandthinkasia.com/2009/maxmaras-fashion-explosion/</link>
		<comments>http://www.brandthinkasia.com/2009/maxmaras-fashion-explosion/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 09:38:29 +0000</pubDate>
		<dc:creator>PR &#38; Publicity</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Events & Activation]]></category>
		<category><![CDATA[MaxMara]]></category>
		<category><![CDATA[Multi-Discipline]]></category>
		<category><![CDATA[PR & Publicity]]></category>

		<guid isPermaLink="false">http://www.brandthinkasia.com/?p=135</guid>
		<description><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
On the evening of 12th March 2009, MaxMara officially launch its largest boutique in South East Asia at the prestigious Pavilion Kuala Lumpur with a cocktail party. Located on the Couture Level of the shopping mall, it has joined a string of world-renowned luxury brands by providing a touch of Italian fashion.]]></description>
			<content:encoded><![CDATA[<p><blockquote>You're now reading an article from: <a href="http://www.brandthinkasia.com">BRANDTHINK Malaysia</a>.</blockquote></p>
<p><strong><span>Kuala Lumpur – </span></strong><span>On the evening of 12<sup>th</sup> March 2009, <a href="http://newsfeed.brandthinkasia.com/2009/03/max-mara-opens-new-concept-store-in-pavilion-kuala-lumpur/" rel="nofollow" >MaxMara officially launch</a> its largest boutique in South East Asia at the prestigious Pavilion Kuala Lumpur with a cocktail party. Located on the Couture Level of the shopping mall, it has joined a string of world-renowned luxury brands by providing a touch of Italian fashion.</span></p>

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