Every year over 750 out of 1,500 Malaysian women who are diagnosed with cervical cancer die because of late diagnosis. Incidentally, Malaysia has one of the highest cases of cervical cancer in comparison to western and other Asian countries. Because of this, La Senza is lacing on the teal ribbon in support...

Christmas is a big season for retailers in Malaysia and La Senza Malaysia aims to tap into big holiday shopping using Facebook as a social media marketing platform. With over 11,000 fans on its official Malaysia Facebook page, the aim is to promote La Senza’s Holiday promotions to its fans. Engagement...

Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving. While Internet users used to congregate...

FJB Designer Clearance Sale – 20-22 Feb 2009