BRANDTHINK Malaysia » FJ Benjamin

In support of the LaSenza Cervical Cancer Awareness Campaign

BRANDTHINK Malaysia — Sun, 20 Mar 2011 02:00:20 +0000

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Every year over 750 out of 1,500 Malaysian women who are diagnosed with cervical cancer die because of late diagnosis. Incidentally, Malaysia has one of the highest cases of cervical cancer in comparison to western and other Asian countries.

Because of this, La Senza is lacing on the teal ribbon in support of the awareness and prevention of cervical cancer amongst Malaysian women. La Senza’s mission is to implement social change towards a common goal of preventing cervical cancer amongst the women of Malaysia.

Our agency is fully supportive of this mission and as such is contributing resources to helping La Senza pursue this agenda. BRANDTHINK’s interactive team has been hard at work in creating a campaign site that allows information about the risk of cervical cancer and encouraging women around Malaysia to protect themselves.

TeamLasenza.my Website

To increase public awareness and understanding of cervical cancer
To educate women on the benefits of early prevention • To raise funds for the support and prevention of cervical cancer

Throughout this campaign, you will find many opportunities to join our fight against cervical cancer. Women, let’s be responsible for ourselves as well as our loved ones. We urge you to visit the website, read the information and Take the Pledge. Fight with us, protect yourself, protect others.

More resources

Team Lasenza Website: http://teamlasenza.my

Supporting the campaign widget: http://teamlasenza.my/support-us/

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(Work) La Senza, Gift Me My Holiday Wishes

BRANDTHINK Malaysia — Thu, 23 Dec 2010 08:08:24 +0000

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Christmas is a big season for retailers in Malaysia and La Senza Malaysia aims to tap into big holiday shopping using Facebook as a social media marketing platform. With over 11,000 fans on its official Malaysia Facebook page, the aim is to promote La Senza’s Holiday promotions to its fans.

Engagement with fans

BRANDTHINK Malaysia helped La Senza create a continuous online marketing program on Facebook that will introduce its fans to promotional items for Christmas. The approach taken was to build an interest around holiday shopping and presenting gift ideas that will excite consumers.

This is achieved through a series of “Content Posts” highlighting the seasons’ gift ideas, themed as “GIFT Me: My Holiday Wishes” that target different personality types and engagement with consumers via feedback and interaction.

Content Post created to highlight La Senza products

Each of the mini “Content Posts” use a combination of story-telling skills including the use of photography to capture the product. Interest-building Status Updates was also provided to tease and link consumers back to its Content Posts and subsequently its promotions.

Gift Me: My Holiday Wishes

Longer contest posts are posted on the Notes and published on the Facebook wall

Christmas promotions posted after the Content Posts

Each “Content Posts” gave La Senza the opportunity to introduce its beautiful and sexy products first, generating interest in those products before its promotions are introduced. The use of both a soft and hard approach to the Facebook campaign resulted consumers being excited about the products and then given a carrot to act on that excitement.

Posts related to gift ideas

Another post related to gift ideas

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(Work) Kicking of Social Media Campaigns

Advertising — Wed, 12 Aug 2009 19:49:47 +0000

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Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving.

While Internet users used to congregate within portal sites and services the like of ICQ, today there’s a shifting usage trend towards services such as Facebook and Twitter. When the number of Malaysian Internet users joining these popular services grows daily, it is time to take note.

Brands must begin to understand these new platforms to engage and enable deeper communication with their customers. While technologies that enable new interactions are still new and unfamiliar in many ways, we’re beginning to get requests from more of our clients to begin experimenting with it.

New technologies it may be, but the precept of communication still applies. The challenge is how do you use these new tools to enable deeper engagement, particularly if your target market is embracing these tools rapidly.

This week, we have the opportunity to launch two new social media marketing via Facebook pages for Guess Watches and GAP Malaysia. It’s a whole big socializing experiment – and the key objective is to gather feedback on how customers would like to engage with the brands.

Be a fan of these pages, and take part in shaping these new forms of engagement. If you have specific opinions on how these new social campaigns should take shape, we would like to hear from you. Drop a comment in this post!

GUESS Watches on Facebook

GAP Malaysia on Facebook

Gap Malaysia Facebook Page

We love to hear from you, drop us a comment below!

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FJ Benjamin Warehouse Clearance & Shopping Marathon

BRANDTHINK Malaysia — Wed, 20 May 2009 17:18:47 +0000

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FJB Designer Clearance Sale – 20-22 Feb 2009

BRANDTHINK Malaysia — Fri, 13 Feb 2009 15:13:44 +0000

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