As 2012 draws to a close, we are pleased to announce that our Digital PR / Social Media practice will celebrate the winning of 7 new assignments in managing social PR and management. The new wins will put the social media and digital public relations practice of BRANDTHINK Malaysia on a positive footing...

Sexy lingerie brand La Senza has a solid fan base of about 30,000 fans on Facebook in Malaysia that are interacting and connecting with the page daily. The brand wanted to expand its Facebook fan base numbers significantly and engaged BRANDTHINK’s digital agency to help grow its fan base and connect...

Playful, fun-loving and sexy lingerie brand La Senza recently engaged the members of their fan base through a social media engagement campaign on Facebook. Sassy Lingeristas (i.e. hardcore fans of La Senza) make up a large portion of its online fan base, as evidenced by its Facebook page. Lingeristas...

Taglined “So comfortable you’ll forget you’re wearing it!”, La Senza’s Body Kiss Bra boasts of being the most comfortable bra ever. The bra made its debut on La Senza’s Facebook page earlier this year, before being sold in La Senza outlets nationwide. BRANDTHINK was commissioned to execute...

Every year over 750 out of 1,500 Malaysian women who are diagnosed with cervical cancer die because of late diagnosis. Incidentally, Malaysia has one of the highest cases of cervical cancer in comparison to western and other Asian countries. Because of this, La Senza is lacing on the teal ribbon in support...

Christmas is a big season for retailers in Malaysia and La Senza Malaysia aims to tap into big holiday shopping using Facebook as a social media marketing platform. With over 11,000 fans on its official Malaysia Facebook page, the aim is to promote La Senza’s Holiday promotions to its fans. Engagement...