BRANDTHINK Malaysia » Clients

#Rewind2011: Our Most Inspiring Interviews of 2011

PR & Publicity — Thu, 29 Dec 2011 05:47:29 +0000

Part of our work as a PR agency involves arranging for interviews with members of the media in Malaysia on behalf of our clients. We sit in these press interviews many times and these are moments that we get to hear great clients tell their stories. These are some of the most inspiring tales from media interviews that we have arranged throughout 2011.

Dr. Markus Miele and Dr. Reinhard Zinkann for Miele (The Peak, December 2011)

In conjunction with the opening of the first Miele showroom gallery in Malaysia, interviews for the two Managing Directors for Miele Group, Dr. Markus Miele and Dr. Reinhard Zinkann. The two are heirs of the founding fathers of Miele – Reinhard Zinkann and Carl Miele, who got together in 1899. In the three-page spread interview with The Peak, Dr. Miele and Dr. Zinkann bantered on the shared timeline of Miele. Both families across four generations working at the same company for more than a century is an unmatched feat. In the interview, both of the managing directors spoke on the intricacies of decision-making with two heads and the importance of finding a joint solution.

Christopher Chong for Amouage (The Star2, September 2011)

The Creative Director of Oman-based luxury perfumer Amouage was in Kuala Lumpur in the middle of this year for the launch of its newest fragrance. Along with the Honour fragrance, Christopher Chong brought with him his sentiments on perfumes, its philosophy and its representation. The house of Amouage was an idea from the Sultanate of Oman, who wanted to create the world’s most previous scent inspired by Oman. The tall order was fulfilled by the late senior royal Sayyid Hamad Hamood Al-Busaidi. All Amouage fragrances are known to be extravagantly scented and even more extravagantly priced, rightly so considering its luxe ingredients.

In his PR interviews, Christopher touched on his eccentric career path and illustrated the inspiration behind Honour – an aria from Madame Butterfly, a world-famous opera.

Jeremy Lim for Cortina Watch (Prestige, December 2011)

The re-opening of luxury watch retailer Cortina Watch at its Fahrenheit 88 location was eagerly greeted by watch enthusiasts and socialites alike. BRANDTHINK arranged for media interviews with its COO, Jeremy Lim prior to the boutique’s grand re-opening ceremony. Prestige Magazine’s two-page spread for the interview, “Watch this Space” saw Jeremy speaking on what the Malaysian market look for in timepieces, watch trends and styles to look forward to in 2012, as well as the company’s continuous efforts to provide top-notch service to its clientele.

C.W. Goh for Dulux/AkzoNobel ICI Paints (StarBiz, November 2011)

Managing Director of AkzoNobel ICI Paints, C.W. Goh got up close and personal with StarBiz recently. The former shared his life journey that got him to where he is now – leading the Malaysian division of AkzoNobel, which happens to also carry the Dulux line of home and deco paints.

Goh associated parts of his life with certain colourss – grey for a sombre and self-reliant childhood, where he was a slow learner; orange for teenaged years representing the energy and risk-taking; and a calm blue for his university life, when he found a balance of sorts with studying and working. The year ahead is bound to bring new experiences and colours for him – as Dulux ColourFutures revealed the theme for 2012 to be Possibilities, accompanied by the color of the year, a blushing Tea Dance Red.

Theodore Diehl for Richard Mille (Icon Magazine)

The official spokesperson for Richard Mille Paris, Theodore Diehl, was in Malaysia in July 2011 for an intimate afternoon tea. Attended by select members of the media, the afternoon tea saw Theodore sharing his insight on the latest Richard Mille SIHH 2011 collection and aspects of watch-making. The attendees also had the opportunity to ask the horologist questions on watchmaking and timepieces in general.

Chinese monthly publication Icon interviewed Theodore while he was in Malaysia. The in-depth interview had him talking about the Richard Mille brand and the challenges in creating new timepieces, while not straying too far from its conservative roots. He also spoke on future plans for Richard Mille and the types of timepieces the brand will put forward in the years ahead.

Laurent Helbert for Kronenbourg 1664 (The Edge, January 2011)

Laurent Helbert is the international marketing director of Kronenbourg 1664, France’s best-selling premium beer. He was interviewed by The Edge under its Tastings segment, inviting the reporter to try out Kronenbourg 1664 with a selection of foods.

Laurent shared with the writer the intricacies of the beer and how it is best enjoyed. He also notes that the beer is widely received by both men and women, due to the delicate balance of bitterness and sweetness. Also mentioned in the epicurean’s delight of an article was how the Kronenbourg does not waste in the afternoon heat – on the contrary, its flavor is rendered and becomes more flavorful!

Goris Verburg for IWC & Roger Dubuis (Nanyang Siang Pao, December 2011)

Goris Verburg, the managing director for IWC South East Asia was in town recently for the launch of IWC’s Portofino collection and the reveal of Roger Dubuis’ La Monegasque collection. Both collections are momentous and significant ones for both brands – Portofino being the first collection to feature Friends of IWC along with legendary photographer Peter Lindbergh, and the La Monegasque being the first collection from Roger Dubuis after Richemont group bought a stake in the watch manufacturer.

In the press interview with Chinese daily Nanyang Siang Pao, Goris spoke of the rebirth of the Roger Dubuis brand. Amidst the 2008 financial crisis, the watch manufacturer was bought over by the Richemont group and continues to maintain its prestige and exclusivity among the select few. He also touched on the foreseeable future of Roger Dubuis, noting that it is not a brand designed for mass consumption, but for the pleasure of a niche group of people.

As we close 2011 and look towards 2012, we are hopeful that we will continue to have more opportunities to sit in with our PR clients and be inspired by their stories. Perks of the job.

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#Rewind 2011: Our Top 7 Favorite Events of 2011

BRANDTHINK Malaysia — Wed, 28 Dec 2011 07:59:18 +0000

We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with marketing campaigns that made us proud of what we do. In this multi-part year-end special, we look at the top seven favorite events that put smiles across our faces.

IWC: Timeless Memories in Portofino

On a starry night in Kuala Lumpur, IWC aficionados gathered at White Box, a hip contemporary art space at MAP @ Publika for a private viewing of Peter Lindbergh’s Portofino, an artistic collaboration between the legendary photographer and the renowned Swiss watchmaker, along with IWC’s famous Friends of the Brand.

For this event, the team went all out to recreate a 60s-inspired feel, infused with the essence of La Dolce Vita – the sweet life, as the Italians call it. Outside, for the grand entrance, the replica of a cinema theatre entrance of the past was constructed. Simple but commanding in appearance, it was dotted with lightbulbs and certainly did its part in setting the mood for the evening. A vintage Alfa Romeo and a Fiat were brought in to add to the feel of the era, as well as models dressed in 50s garb.

Dulux Color Futures 2012 Launch

A departure from our typical luxury events, BRANDTHINK was tasked with the launch of Dulux ColourFutures in Malaysia, encompassing PR, publicity and event management.

The launch event incorporated splashes of color throughout the venue. Colourful mats and posters were the order of the day, showcasing different Colours of the Year from previous years. A bright and energetic team of flash mob dancers brought a buzz into the room when they performed their routine, which ended with a bang – inviting the Managing Directors on stage, they tore off the white paper sealing the backdrop of the stage to reveal the Colour of the Year for 2012 – a blushing and lively Tea Dance Red.

Kronenbourg 1664 and Kronenbourg 1664 Blanc Launch

One of our most notable projects was the launch of Kronenbourg 1664 in Malaysia. The best-selling super premium French beer with a light taste is closely associated with the arts, fashion and all things creative. With the tagline of “The French Art of Pleasure”, Kronenbourg 1664 was ready to offer Malaysians a beer that came with a culture of its own.

What made this really special was that we worked intimately on introducing the philosophy, heritage and brand story of Kronenbourg 1664 months ahead of its official launch. The brand went on to capture the imagination of consumers and became one of the most talked about new brands in the beer industry.

Among the media and public relations we handled for Kronenbourg 1664 were the Kronenbourg 1664 launch, the launch of Kronenbourg 1664 Blanc, the Kronenbourg Media Appreciation Night and Kronenbourg Who’s Next Designer Search in conjunction with Malaysian International Fashion Week 2011.

Häagen-Dazs Christmas Convoy

Häagen-Dazs, purveyor of slow-melting ice cream and indulgent moments greeted the Christmas and holiday season with a selection of new and limited edition menu offerings nationwide. As its official PR agency, BRANDTHINK developed and conceptualized the Haagen-Dazs Christmas Convoy to take its Christmas delight and merriment to the public.

In line with its Getting Closer tagline, the Christmas Convoy carrying lanky Santarinas and one hot Santa Claus made stops around high-traffic locations in Kuala Lumpur to meet and greet the public. Bearing Haagen-Dazs minicup ice creams, the Christmas Convoy was greeted with much fanfare from weekend shoppers and families crowding the shopping malls.

[FACEBOOK ALBUM] [PRESS RELEASE] [UNOFFICIAL BLOG]

DC Comics Super Heroes Store Launch

Superman? Batman? Wonder Woman? It should be pretty obvious why this landed our favorites list.

The world’s favorite house of superheroes, DC Comics Super Heroes recently opened its first boutique in Malaysia. Located on the sixth floor of Pavilion KL, the boutique is home to DC Comics merchandise, memorabilia and props from real DC Super Hero movies, including a Batmobile at the store entrance. The launch of DC Comics Super Heroes was long overdue – but better late than never. BRANDTHINK was tasked with PR and publicity matters for the launch.

The Big Launch(es)

We get a little excited when an Apple retailer opens shop in Malaysia. We are proud to have helped many resellers launch their stores as part of our work with Apple and this year, we took our launch concepts even further. The Big Launch for Machines Aeon Bukit Tinggi in Klang and The Big Launch for Machines Aeon Tebrau City in Johor Bharu was greeted with much fanfare, and there was a buzz surrounding the respective Machines store before it even opened.

Over 100 people were lined up at the stores for the 12pm official launch even before the mall opened at 10am. Some of the earlier ones in line were there the night before! These launch events were one of the most exciting ones we had and we’re really proud to be caught up together with all the excitement of everything Apple.

Roger Dubuis La Monegasque Launch

It’s not everyday we get to feel like a million dollars. Geneva-based watch manufacturer Roger Dubuis’ latest collection in 2011 features Monte Carlo casino-inspired timepieces. Aptly named the La Monegasque after the culture and people of Monaco, the collection of Chronographs and Automatics were introduced to the Malaysian press, glitterati and watch aficionados at an evening of dinner and entertainment called The Player’s Universe.

The highlight of the night was the after-dinner party, kicked off by Janet’s rendition of Hey Big Spender. The blackjack and roulette tables were open for the night. Guests were given RD money at the start of the event to use in their rounds of blackjack or roulette, and one very lucky player of the night walked home with a watch from the La Monegasque collection.

[FACEBOOK ALBUM] [PRESS RELEASE] [UNOFFICIAL BLOG]

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PR+Events: Timeless Memories of Portofino with IWC in Malaysia

BRANDTHINK Malaysia — Wed, 14 Dec 2011 19:39:26 +0000

The International Watch Company (IWC) recently teamed up with legendary photographer Peter Lindbergh to create a photographic collection, “Peter Lindbergh’s Portofino” – named after the IWC Portofino selection of timepieces. The curated collection of black and white photographs travels around the world and made its one and only Malaysian pit stop at contemporary art gallery space, White Box at MAP @ Publika. As IWC’s PR Agency of Record in Malaysia, we had the opportunity to put on an exclusive exhibition featuring the iconic photographer on 16 November 2011.

Snapshot with Peter Lindbergh

Peter Lindbergh has shot many legendary figures and his images have graced countless magazine covers, most noticeably kickstarting the supermodel phenomenon with the British Vogue January 1990 cover.

Peter, along with IWC and Friends of IWC came together under the banner of Portofino for a photographic collection that featured IWC’s Portofino collection and for the first time ever, stars such as Kevin Spacey, Elle McPherson, Eric Dane, Cate Blanchett, Jean Reno and Zinedine Zidane.

Set in the small but picturesque fishing village of Portofino, the Italian theme of La Dolce Vita (The Sweet Life) resonated throughout the shoot and translated into simple, beautiful images.

From Idea to Birth

From the start, we knew that we had to create an arresting experience worthy of the masterpieces on showcase. Drawing the inspiration from Peter’s magical photographs, the glamourous personalities he captured and the allure of the Italian Riviera, we recreated the glam of a film festival. The concept called for a glamourous, glitzy Hollywood-style set that would transport our guests right into the world of the stars.

The entrance of the White Box was transformed into a beautiful grand entrance of a cinema reminisce of a Hollywood film premiere. Sharing the limelight at the entrance were two bright red vintage cars, an Alfa Romeo and a Fiat. These perfectly conditioned cars, manufactured in the fifties, were much sought-after for impromptu photo shoots throughout the night whenever guests arrived.

Those invited to experience “A Night in Portofino” include the crème de la crème of Malaysia’s high society, celebrities and watch connoisseurs. As they arrive and made their way up the red carpet, models dressed in fifties’ garb and bright smiles welcomed them in style. Accompanying the guests as they strode up the walkway, they were flanked by “paparazzi” flashing their cameras. The grandiose entrance certainly became a table topic for the night and had guests feeling like movie stars themselves!

Creating Timeless Memories

White Box was an empty canvas with movable walls that allowed for the creation of an art gallery. The framed pictures hung on these walls and created a flow to the event, allowing for guests to peruse the images one at a time at their own pace. Cocktail tables dotted the area alongside watchtowers that held another masterpiece – the Portofino collection. These allowed for guests to study the inspirational timepieces behind the photographs.

A Night to Remember

The “IWC Timeless Memories of Portofino” event was true to the IWC brand, bringing to life aspects of the Portofino culture.

From our experience, we knew that guests would love the idea of photo moments that they could take home and remember. That led to the creation of the Portofino corner, a scene right out of the Italian fishing village, complete with a Vespa and movie lights where guests could take a souvenir picture as keep-sake. Lovely models add to the prestige to give it a unique experience.

As for entertainment, guests were spoiled for choice. Portraiture artists were ready to sketch a true-to-life image of the guests, while a silhouette artist went around to cut out the profile of guests in a jiffy. These activities allowed IWC to created a lasting impression, memories guests could take home and relive. A live jazz band was on hand to provide the soundtrack to the night serving sounds of smooth jazz, samba and Italian themes.

There was also a live cooking stations serving a delectable palette of Italian canapés, washed down with Italian wine to suit the theme of the evening.

The charming Fay Hokulani was the host for the evening, engaging the guests as the night went on. Goris Verburg, the Managing Director of IWC South East Asia graced the event and introduced the guests to the scenic Portofino and the iconic IWC watches.

More Resources:

Press Release: IWC Southeast Asia Presents “Peter Lindbergh’s Portofino”

More photos at: BRANDTHINK Facebook Album or BRANDTHINK Google+ Page

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#InTheNews: Sanuk Gets Social

BRANDTHINK Malaysia — Sat, 26 Nov 2011 07:02:54 +0000

California-based footwear brand Sanuk has launched its ‘A Date with my Sanuk <3‘ Facebook campaign with BRANDTHINK Malaysia’s social media team. The news story about BRANDTHINK Malaysia was published on Marketing-Interactive.com on Nov 24, 2011.

#InTheNews: Sanuk Gets Social

Malaysia – California-based footwear brand Sanuk has launched its ‘A Date with my Sanuk <3′ Facebook campaign to increase brand awareness among Malaysian consumers.

To take part, consumers will have to like Sanuk’s Facebook page and answer the question: How crazy will you go to get a date with our precious Sanuk? Upon submission, they will be in the running to win a 3 day 2 night stay at Hard Rock Hotel Penang.

Jui Hong Teoh, managing director for Brandthink Malaysia, the agency behind the campaign told A+M that the campaign was created to reflect Sanuk’s brand persona.

“Taking its name from the Thai word for fun, Sanuk’s brand is fun-seeking tying back to its roots in Southern California. Having a theme around vacations, island beaches, a stay in Hard Rock Hotel reflects that persona.”

Teoh added that platforms such as Facebook was becoming a major source of traffic to both online websites and offline stores alike.

“Having a presence in these social platforms, we hope to tap into the increasing use of the Internet by consumers to seek product information and leverage on the new social layer to gain referrals and recommendations,” Teoh said.

Within a week of the launch, Sanuk Malaysia has gained more than 3,000 new fans to its Facebook page.

The campaign targets the demographic of 18-40 years old, who are fashionable, love beaches and casual wear and are on the look-out for something distinctively designed.

Promotions for the campaign will run in the form of advertising on Facebook using Facebook’s social ads platform and a PR campaign targeted at online media and blogs.

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PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia

BRANDTHINK Malaysia — Sun, 20 Nov 2011 16:16:57 +0000

Every year, the international paints company Dulux comes up with a set of colour palettes for the year to come. The colour trend analysis of sorts is carried out by colour experts and members of the creative and design industry, who look at emerging international trends and synthesize it for consumers.

This year, BRANDTHINK was the agency tasked with the launch of ColourFutures™ 2012 in Malaysia (which also revealed the Colour of The Year for 2012). The agency was tasked with the planning and execution of the event along with the comprehensive media and public relations campaign.

www.youtube.com/watch?v=D228IlRpoUU

Event Objective

To create awareness and to educate and inform people on the colour trends for the upcoming year 2012. This campaign was also tailored to enable all audiences – partners and consumers alike to get a feel of what ColourFutures™ 2012 will entail. We want people to relate in a tangible way to the themes presented.

Execution

Held at Black Box MAP in Publika, Solaris Dutamas, the launch saw media and guests of Dulux in attendance, including Managing Director of AkzoNobel Decorative Paints for South East Asia and Pacific, Jeremy Rowe and Managing Director of ICI Paints Malaysia, C.W. Goh.

The all-black venue was an appropriate backdrop for bursts of colours (colourful carpets, photowalls, props, laser lights), which served as a reminder of the theme throughout the evening. The movable walls provided flexibility to build and create a space as we deemed fit for the event.

From the props to the launch gambit, everything was carefully selected and choreographed to befit the theme of ‘Possibilities’, which is also the theme of the Colour of The Year 2012. With this in mind, what better way to unveil the Colour of The Year 2012 than to have a group of energetic dancers reflect the theme of possibilities. Just as the dance routine came to an end, both Managing Directors were ushered on stage and together with the dancers tore off the white wallpaper covering the stage background, revealing Tea Dance – a blushing, lively red shade that is at once whimsical and serious, dynamic and soft, thus bringing about the dominant concept for 2012 “Possibilities” for the Colour of the Year.

The unveiling took centre stage as a group of flashmob dancers brought the place to live with their energy and dynamism in celebration of the upcoming year 2012. The upbeat dance routine was a showcase of what 2012 is able to hold for us with regards to the Colour of The Year 2012. It is a celebration of what’s to come. With the Colour of The Year, 2012 will mark a year of endless possibilities, of new things and great successes.

Creative Tinkering

With the advantage of being integrated, our Creative team was also involved in ensuring a clear consistent message for the launch. The thematic walls and the staging was beautifully crafted by our designers in collaboration with our PR team and the result is a consistent messaging clarity that greets the audience the moment they enter the venue.

The wall of color at the reception alluded the audience to previous years’ Colour of the Year, to showcase AkzoNobel’s long standing tradition of color trend research.

Along with ‘Possibilities’ as the dominant trend, there was also 5 related key trends for ColourFutures™ 2012. For the unveiling of these 5 key trends, five photowalls were custom-made and built for the event. Each of these photowalls corresponded to the colour palette and theme of each of the 5 key trends of 2012 – One Small Seed, Delicate Mix, Rediscovered Heroes, Living Scrapbook and Different Worlds.

Because of the amount of trends we had, the challenge was to make each trend carry a distinct meaning to the guests – they had to leave the event knowing that each trend was a separate entity with a different story in itself. To engage the guests and create a connection between them and the five trends, we created the idea of attaching corresponding items to the theme. Each photowall with an accompanying model and props served as a simple recollection of the trend. For example, the key trend One Small Seed is about our personal bond with nature, and had real plants and gardening tools as the accompanying props for the relating photowall.

With relatable memes created and the use of photowalls and props allow Dulux’s message to be imprinted into the audience’s memory. Otherwise, the print-out photos given at the launch serve as a backup, just in case.

PR Executions

As part of this project, BRANDTHINK arranged for an exclusive media interview for the Netherlands-based Aesthetic Manager of AkzoNobel Decorative Coatings, Heleen van Gent. A noted colour expert, Heleen shared about the journey that the colour experts from all around the world take in the discovery of ColourFutures™ 2012. Heleen also provided an insiders view on how colours are able to invoke senses as well as provide opportunities. She also shared about various colour trends and how these trends translate into every day lives for people from all across the globe providing readers a more in-depth knowledge of what of ColourFutures™ is all about.

See Press Releases: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Result

Lauches have a way to focus the audience in on key themes and messages and a well-executed event leaves the message to linger for months to come. That’s exactly what was achieved with ColourFutures™ 2012.

In the 3 weeks following the launch, Dulux ColourFutures™ 2012 secured media coverage across a variety of newsprint and publications, ranging from business to lifestyle. The message and news was disseminated across a wide mass of audiences.

Here are a selection of some of the coverage generated:

TV Coverage:

www.youtube.com/watch?v=xgjibQ_ggsM

www.youtube.com/watch?v=cL79v3Z7quA

www.youtube.com/watch?v=AqoSJ_UQEME

Other Resources:

Press Release: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Facebook Album: https://www.facebook.com/media/set/?set=a.10150471831778338.426078.37431508337&type=1

From our unofficial blog: Behind the scene look / Event Report

For more information about our PR and events services, please contact us at +60-3-22872255. We’ll be more than happy to assist you for your brand or product launch campaigns.

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PR: Grand launch of Bang & Olufsen showcase gallery

BRANDTHINK Malaysia — Wed, 19 Oct 2011 05:22:33 +0000

Danish brand Bang & Olufsen, famed for its high quality audio and visual products opened its first flagship showroom in The Gardens Mall, Mid Valley. BRANDTHINK, via its regional partner MJ Group was tasked with all PR-related and launch event matters for the opening on the 13th of October 2011.

Recently voted as one of the coolest brands in the United Kingdom by research company Coolbrands, the launch of the Bang & Olufsen showroom was graced by VIPs as well as guests from the media. One of the key objectives of the PR campaign was to highlight the design sensibilities of the Bang & Olufsen brand through its BeoLiving concept. The BeoLiving concept was incorporated into the 1,400 square feet store, integrating high-class functionality with lifestyle. This concept seamlessly integrates through every facet of the home entertainment experience with push of a button.

In the limelight and on display that night was one of Bang & Olufsen’s newest and most modern technology yet – the 85-inch plasma TV, the BeoVision 4. The home cinema system is the first Full HD screen TV with 3D and is controlled by the Beo6 remote control. The giant home cinema system aims to deliver the ultimate TV experience with exceptional cinema quality.

The all-new BeoSound 8 was also the center of attention that night. The elegantly-designed powerful speaker dock for iPad, iPhone and iPod delivers top-notch sound performance wherever it is placed. It also comes with a unique manual room adaptation switch with three positions for the optimized sound performance. Two units of the BeoSound 8 were given out as lucky draw prizes that night.

To add pizzazz to the launch, these two stars of Bang & Olufsen were incorporated into the launch gambit. When the VIPs pushed a button on a remote control, the BeoVision 4, BeoSound 8 and other Bang & Olufsen products in the store was turned on and played the same audio and visual material, to the delight of those present.

Violinist extraordinaire Joanne Yeoh was roped in to perform for the launch. Her dazzling performance was enhanced by the powerful Bang & Olufsen speakers, adding dimension to the soundtrack of the momentous occasion.

Further resources:

Photo album from the Launch Event: Facebook Album

Press Release of the boutique opening: Bang & Olufsen opens flagship store in Kuala Lumpur, Malaysia

Product Press Releases:

Speaker docking gets serious with Bang & Olufsen

Bang & Olufsen launches new elegant TV giant with 3D

#InTheNews: BRANDTHINK Bags Two Accounts

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#InTheNews: BRANDTHINK Bags Two Accounts in Malaysia

BRANDTHINK Malaysia — Sat, 15 Oct 2011 10:18:37 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on Oct 14, 2011

BRANDTHINK Bags Two Accounts

Malaysia – Local PR agency Brandthink has added two new clients namely, German domestic appliances manufacturer Miele and audio and video manufacturer Bang & Olufsen, in Malaysia.

For Miele, Brandthink is working to boost the brand’s awareness in Malaysia, with the mandate to oversee its day-to-day PR activities in the local market.

Jui Hong Teoh managing director of Brandthink said since it was the brand’s official entry into the Malaysian market the agency is eager to start on the account.

“This win is great news for our agency. It’s good old fashion public relations work with an eye towards ensuring favorable reviews of the brand particularly amongst the affluent market segments.”

For Bang & Olufsen, the agency will raise the profile of the brand for its new distributor, Singapore-based MJ Group, with the launch Bang & Olufsen’s flagship store at The Gardens Mall, Kuala Lumpur. The solo concept showroom will mark the brand’s re-emergence into the Malaysian market.

Over the next few weeks the agency will be introducing the Bang & Olufsen experience to Malaysia via many private tours and demonstrations with members of the media, starting from launch day.

Commenting on the market for luxury products, Teoh added: “The affluent market is a strong and growing market. More Malaysians today are discovering a palette for all things refined. Consumers who value the finer things in life will take to the design-conscious values of Bang & Olufsen and its products.”

Bang & Olufsen: Bang & Olufsen opens flagship store in Kuala Lumpur, Malaysia

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Thank you, Steve Jobs

BRANDTHINK Malaysia — Thu, 06 Oct 2011 02:05:08 +0000

You’ve changed the world.

But more profoundly, you have changed us.

It was the Apple you created that gave our agency a big break, and allowed us to grow into who we are today.

You’ve inspired us. You’ve given us great innovations to share with fans here in Malaysia.

The world will never be the same.

Farewell, and thank you.

www.youtube.com/watch?v=UF8uR6Z6KLc

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Digital: Engaging Social Fans with La Senza’s Body Kiss in Malaysia

BRANDTHINK Malaysia — Tue, 20 Sep 2011 06:04:12 +0000

Taglined “So comfortable you’ll forget you’re wearing it!”, La Senza’s Body Kiss Bra boasts of being the most comfortable bra ever. The bra made its debut on La Senza’s Facebook page earlier this year, before being sold in La Senza outlets nationwide. BRANDTHINK was commissioned to execute a Facebook campaign to announce the arrival of the Body Kiss Bra.

The 7 Day La Senza Body Kiss Bra Giveaway was done exclusively through the Facebook page for the Facebook fans of La Senza, and was open to all female Facebook users residing in Malaysia. One Body Kiss Bra was given away every day from April 30 to May 6 2011.

The “Get Kiss’d” tab, located on the sidebar of the page, was the default landing page of La Senza. Accessing the La Senza page or clicking on “Get Kiss’d” would lead the user to the giveaway page, which also functioned as the contest form.

One of the purposes of the Body Kiss campaign was to engage the more than 12,000 fans of the La Senza page and to get them involved in the page and the La Senza movement. Another aim of the Body Kiss campaign was to promote the La Senza Facebook page to Facebook users who were not fans of the page yet.

Facebook ad banners were also created and bought for the campaign, to increase reach to non-fans. Almost 1 million Malaysian women was reached with this campaign, increasing La Senza’s Malaysian Facebook page as a result. (Note, as of September, the fan base has increased to well over 22,000 fans).

Project Details

1. Facebook Custom Tab design and programming

2. Facebook Advertising – Cost Per Click and Social Ads

3. Electronic Direct Mailers (EDM) – Art and Design

4. Social Media engagement management

5. Database programming and management

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Event: Creating a Buzzing Launch platform with The Big Launch, Machines

BRANDTHINK Malaysia — Mon, 19 Sep 2011 05:44:59 +0000

Machines, Apple’s Premium Reseller in Malaysia saw its seventh and newest outlet open in Aeon Bukit Tinggi, Klang, earlier this year. The Big Launch on April 16, 2011 saw much excitement and enthusiasm among the attendees. BRANDTHINK was tasked with the event and activation under the Big Launch program, a fast start launch platform designed to create buzz for new stores from Day 1. The platform has been used consistently with other store launches and has proven to be successful in generating crowds and excitement for the new stores.

As with the past launches of other Apple Premium Resellers (Bangsar Shopping Center, Ipoh Parade, etc), fans were queueing up hours before the Big Launch for their chance at a mystery box of goodies. Called the WooHoo! Box, the content is randomized, holding gifts such as food vouchers, merchandise and such. A few WooHoo! Boxes were filled with Apple products like the iPod.

We decided to up the ante for the launch of Machines Aeon Bukit Tinggi and came up with a couple of creative methods to get people to participate in the launch, using tools such as Facebook to create pre-event hype and generate interest. For example, the first five people in the five spots (out of the available hundred) will receive the Super WooHoo! Box. Three of these spots were open to everyone via contests.

www.youtube.com/watch?v=Yk_0Nzia8Xo

The first WooHoo! spot is reserved for the earliest person in line. The second spot can be won through an iOS game challenge. The third spot is available for the winner of the Third Spot App designed by BRANDTHINK and ran through Facebook, while the fourth and fifth spots are for the second and third earliest, respectively.

The iOS game challenge was open to the people in line, where they had to play an iOS game on an iPod touch. The person with the highest game score will be catapulted to the second spot from whichever spot he or she was in. The third spot goes to the person with the highest points on the 3rd Spot app on Facebook. Through this app, every friend whom the user invites entitles the user to one point. The user will get an additional point for every invited friend who accepts the invitation.

The event drew a large crowd before the mall opened, with some camping overnight to be the very first in line. Those who were there were entertained by Jin of Hitz.fm, a self-professed Apple fan himself. Custom signboards were also created to capture the excitement of the moment, with many fans posing with them as our photographers snap away.

The crowd was engaged and ready to step foot into the Machines store at 2pm, when the launch commenced with a flash mob and a lion dance.

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PR: Clinelle Brightening Serum Launch in Malaysia

PR & Publicity — Wed, 10 Aug 2011 14:13:23 +0000

Beauty brand Clinelle draws inspiration from the simple beauty of the daisy for the latest addition to its whitening range, the Clinelle Brightening Serum. Clinelle Brightening Serum contains daisy extract and functions to reduce dark spots on the skin, besides providing hydration and brightening the skin.

In ancient Roman times, the common daisy was used by soldiers as a medicine to treat cuts and wounds due to its healing properties. Daisies are also a favorite flower among children, who, since the Victorian era, would use it to make daisy chains for play. In terms of its horticultural value today, the common lawn daisy is seen as a weed that persists in growing close to grass level, and is not affected by mowing. Despite all of that, the daisy remains as a symbol of simplicity, beauty and brightness, a fact that can be contributed to its aesthetically pleasing appearance.

The launch of Clinelle Brightening Serum on 21st July 2011 at the Sky Lounge of Maya Hotel was attended by members of the media and selected Clinelle partners. It was a product launch like no other as plenty of activities were prepared for the attendees.

As the guests arrived, they were ushered to tables where they could get their caricatures done by artists, on stock paper created specially for the event. Light refreshments were served to all who were present.

In her opening speech, Senior General Manager of EIG Pharma Asia, Ms. Susan Lim, thanked the guests for their presence at the launch and introduced the newest addition to Clinelle’s whitening range – the Clinelle Brightening Serum.

She went on to explain the properties of the three ingredients that make the serum effective – the Melaslow agent, which attracts and holds water, essential oils, which soothes and balances the skin’s condition, and the unique Envinix system, which repairs, refines and reshields the skin. She then revealed the serum by lifting off a white cloth over a glass box, and a few models showcased bottles of it for the guests’ perusal.

The launch continued with a mingling and pampering session at the Hand Spa and the Beauty Bar. At the Beauty Bar, Skinalists (Clinelle skin experts) assessed the skin condition of the guests and prescribed the appropriate Clinelle product for them.

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PR: Amouage, inspired by Madame Butterfly

PR & Publicity — Thu, 28 Jul 2011 11:27:04 +0000

Madame Butterfly is a favorite among opera production companies and is one of the most played opera in the world. Written by Giacomo Puccini, this Italian opera was based on a short story set in Nagasaki, Japan.

The story is as follows: During his tenure in Nagasaki, a young United States Navy by the name of Benjamin Franklin Pinkerton is put into an arranged marriage with a young Japanese girl called Cio-Cio San, also known as Madame Butterfly. Theirs is a love that ends in tragedy. After their marriage, Pinkerton left for the United States for three years. Butterfly bore Pinkerton’s son (aptly named Trouble) but her love was never to be reciprocated. Waiting anxiously and patiently for Pinkerton’s imminent return, she is slapped in the face (figuratively!) when he returns with his American wife to take Butterfly’s son away. She proceeds to commit suicide.

It’s a haunting story of misguided love that inspired Oman-based House of Amouage to create its Honour perfume for men and women. Honour perfume takes its cue largely from the final aria of the opera – To Die With Honour (here referring to Butterfly’s suicide).

BRANDTHINK Malaysia was the official PR agency for the launch of Honour by the House of Amouage.

Its launch on the 27th of June at Sultan Lounge in Mandarin Oriental Hotel was a black-tie event. Media and guests alike were dressed to the nines as they arrived in the evening. The attendees mingled casually as Elaine Daly took to the stage as the host of the evening, introducing the perfume. Then she welcomed the Creative Director of Amouage, Christopher Chong, to tell the story behind the perfume. He’s the same man behind all of the House of Amouage’s fragrances – Jubilation, Lyric, Epic, Memoir and the Library collection.

After his brief speech on the fragrance’s inspiration and the story it tells, the Fragrance Film was played for the guests. It’s a short film with a haunting and melodic soundtrack to accompany stunning visuals. It was something you’d expect from an art house, loaded with symbolisms.

Afterwards, ardent fans of Christopher’s creations swarmed around him, some with Honour bottles in their hands for him to autograph.

The fragrance for women has Tuberose, Jasmine, Gardenia and Lily of the Valley. Each ingredient represents an emotion or a meaning. These four scents are brought together by Frankincense, Amber and Opoponax. Interesting fact: most sought after frankincense comes from the Dhofar region in Oman, where Amouage is from!

If you’re wondering what Honour smells like, it’s only available in one place in Malaysia – Isetan KLCC.

Resources:

1. Press Release: Honour by The House of Amouage
2. TV Coverage on NTV7 Bella Show:

www.youtube.com/watch?v=pHNleUcW734

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#InTheNews: Kronenbourg 1664 Blanc in Malaysia

BRANDTHINK Malaysia — Fri, 01 Jul 2011 10:00:35 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on July 1, 2011

Kronenbourg High On Fresh Brew

Malaysia – Following the recent launch of its flagship brand Kronenbourg 1664, Carlsberg has introduced its French beer variant Kronenbourg 1664 Blanc, promoting the product through a PR campaign.

Started on 29 June, the push targets affluent beer drinkers engaging them via Kronenbourg’s Facebook page.

According to Brandthink, the agency behind the exercise, the campaign runs on the theme “The French Art of Pleasure”.

In line with the tagline, a slew of activities are being executed with the aim to help consumers further connect with the beverage and develop a sense of brand association.

The official launch saw the product introduced to an exclusive group consisting of members of the media, brand managers, celebrities, bloggers and societies’ elite.

Kronenbourg 1664 Blanc beer will be available exclusively at selected outlets beginning this month.

Further reading:

1. Press Release - Beer connoisseurs to get the taste of the new Kronenbourg 1664 Blanc

2. Kronenbourg Malaysia Facebook page – http://www.facebook.com/kronenbourg.MY

3. Kronenbourg 1664 Launch Press Release - A French Affair – Kronenbourg 1664 launches in style

4. Other Kronenbourg Press Releases - http://newsfeed.brandthinkasia.com/category/fmcg/kronenbourg/

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#InTheNews: Where’s the Party?

BRANDTHINK Malaysia — Fri, 24 Jun 2011 16:08:27 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on June 24, 2011.

Where’s The Party? Asks Carlsberg

Malaysia – As a follow-up to its recent global re-launch, Carlsberg has organised an event themed ‘Where’s The Party?’ set to take place from 25 – 26 June at a secret venue to stir up major buzz.

Press ads have launched across several local dailies including The Sun and selected magazines like The Score while a host of digital executions have kicked-off across various online channels.

An exclusive by-invitation only affair, customers of the brand are required to participate in a series of online consumer contests via platforms such as Facebook and MSN in order to qualify as an invitee.

The main objective of the on-ground activity is to bolster the beer giant’s brand positioning, “That Calls for a Carlsberg”.

“This party best represents who we are as a brand – always keeping up with times and on the look-out for ways of improving as well as reaching out to all our consumers,” says Soren Ravn, Carlsberg Malaysia MD.

Creatives for the campaign were done by Euro RSCG while media buying and planning activities were handled by OMD. Brandthink is the public relations agency for the account.

Further reading:

1. Press Release - Carlsberg keeps the excitement brewing and partygoers guessing with Where’s the Party?

2. Read our blog on Where’s the Party by Carlsberg - as seen from behind the scenes from our eyes.

Carlsberg / Party / Brewery / Shah Alam

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PR: Häagen-Dazs New Ice cream Smoothie Launch in Malaysia

PR & Publicity — Fri, 03 Jun 2011 10:40:37 +0000

How do you choose between something refreshing yet indulgently creamy? With a new twist to the same rich taste with twice the sensation! On May 6, 2011, Häagen-Dazs treated invited guests to a new spin to the luxury ice-cream category with the launch of the Ice Cream Smoothie.

Inspired by fruit smoothies, the Ice Cream Smoothie is an innovative blend of refreshing fruit sorbet and creamy fruit ice cream concocted by the world’s finest ice cream purveyor. The combination of texture and fruity flavor will excite the senses of all premium ice cream devotees with a burst of refreshing pleasure on a hot Malaysian day.

Twin Models with the Ice Cream Smoothie!

When we first plan the entire PR campaign for the launch, the challenge was to create a highly visible launch event to confirm Häagen-Dazs high-end positioning. We also wanted to make the launch a lot more fun by engaging more people including bloggers and celebrities. The theme of blending two delicious flavors into one gave rise to the idea of twin models.

In line with the bold new combination of ice-cream and smoothie, we presented a new twist to the launch and even manage to find actual twins to play the part! (thanks to our event partner). The real star of the show was rightly the Häagen-Dazs Ice-cream smoothie itself. We presented the new Ice Cream smoothie range with servings enough for every guests present, and there it was: the OMG moment.

Media targeted to attend the event were web and traditional print media, across a broad audience, including food, fashion and lifestyle. With the unveiling, guests which also included bloggers and friends of Häagen-Dazs were pleasantly surprised with the generous serving of the Ice Cream Smoothie creations. After all, who can resist a Häagen-Dazs ice-cream?

After the launch, photos of the event and the new creations were posted to Häagen-Dazs’ Facebook page where additional engagements online drive further buzz to the new range.

More photos: Visit our Facebook page album.

Press Release: Häagen-Dazs shakes it up with new ice cream smoothie

A selection of online buzz:

MSN Malaysia: Going Out > http://msn.goingout.com.my/haagen-dazs-ice-cream-smoothie-launch/

Mei Sze, Blogger > http://memoriesofmeiz.blogspot.com/2011/05/haagen-dazs-ice-cream-smoothie-launch.html

Leonard Chua, Blogger > http://www.leonardchua.my/2011/05/serendipity/

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