BRANDTHINK Malaysia » Clients

(Work) The Woohoo Box invades Ipoh

BRANDTHINK Malaysia — Tue, 15 Jun 2010 10:47:49 +0000

The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers.

Special guest, Jack Lim, DJ with My.fm gave the crowd many reasons to be excited about as he rallied and entertained the crowd during the opening ceremony.

For the launch, our team was tasked with experimenting with a new marketing technique. The main highlight to our viral campaign was the use of “ExtremeBudget”, a lower than low-budget technique of creating viral videos to promote the event. The team had only the use of a compact digital camera, an iPhone, iMovie software on the iMac and less than 6 hours to create the movie. The result was a quick, silly video that is easily shared across social media networks such as Facebook, Twitter and YouTube.

www.youtube.com/watch?v=kBsdImL0Xug

Ipoh experienced a wave of energy and excitement never seen before with other brands and the event drew an amazing crowd, the earliest arriving as early as 2am!

We even witnessed the world’s first marriage proposal using a Woohoo! box.

www.youtube.com/watch?v=Fq4jlj3wbWw

The IT World launch is part of an on-going campaign created to increase hype and excitement over the Apple brand in Malaysia with activities that include the DiscoveryWeek roadshows, the DiscoveryWeek social media campaign and the Woohoo! box events.

At the end of the day, the event closes with much excitement that started in the wee hours of the morning and lasted the whole day. For more photos, visit our Facebook page at http://www.facebook.com/brandthink.

(Work) Carlsberg kicks-off football campaign with Team England

PR & Publicity — Mon, 14 Jun 2010 08:53:01 +0000

Event Report: Football legend John Barnes makes special guest appearance at Carlsberg press event

With only two weeks remaining before the kick-off of the World Cup, Carlsberg spared no expense to build football excitement surrounding the beautiful game. Celebrating its launch of its Football Tour with Team England, Carlsberg hosted the Carlsberg Futsal Cup with special appearance by John Barnes, a football legend and Team England player. During the event, Carlsberg unveiled the Carlsberg Tour Bus that will take its football flavour across Malaysia with a bus-load of cheerleaders, percussionists and football fanatics.

Held at the rooftop of 1 Utama Shopping Centre, 16 teams consisting of Carlsberg staff, members of the media and football fans from the Liverpool Supporters Club Malaysia played friendly matches for the bragging rights to become winners of the Carlsberg Futsal Cup and a prize money of RM10,000.00.

Fans and supporters of the various teams who turn up at the event made the atmosphere simply amazing. The excitement of the morning was just as highly charged as if you were watching a professional tournament. There were plenty of cheering and sighs with every goal and every near miss during the game.

At the end of the tournament, the team from Liverpool Supporter’s Club Malaysia emerged as Champions, winning a closely fought match with Adoi Magazine in the finals.

“This has certainly been a great day for Carlsberg and a great success. These teams had played tremendously well and the wins were well deserved. Congratulations to the champions for a game well played and to the runners up, better luck next time and well done for giving your best shots”, said Soren Ravn, Managing Director of Carlsberg Malaysia after he presented the trophy to the champions.

The Legendary John Barnes of Team England was a special guest of Carlsberg at the event. The English football star and once a player at Liverpool during the 90s drew an adoring crowd as he spent the day taking photographs and signing autographs with football fans. His charming personality and sense of humour become highlights at the launch.

Together with the Carlsberg Management Team led by Soren, Barnes played in an exhibition match against the Champions of the Futsal Cup. The match was an exciting privilege enjoyed by the winning team and cheered on by guests as well as Carlsberg staff, cheerleaders and the percussion section. He also took some time to run a football clinic and showed participants some football moves to improve their game.

“I would like to thank Carlsberg for the reception I have received in Malaysia and also for supporting Team England. I’m pleased to be here as part of your football celebration,” said Barnes as he presented Soren with a Team England scarf on behalf of the team. “Carlsberg shared with me some of the activities they have in store for you and I’m sure it will be a very exciting time in Malaysia throughout the tournament.”

The entertainment of the day began with Soren Ravn unveiling the Carlsberg Tour Bus, and the football tour team consisting of cheerleaders, percussionists and football fanatics. The team entertain the guests with a dizzying array of dance and percussion, fuelling the energy with samba rhythms reminisce of football fever. As a tribute to Team England, there were special appearances by famous English icons such as the British Royal Guards and the British Police “Bobbies” during the Tour.

“This is a great start to the Carlsberg football campaign. Let every goal, every win and every celebration start with a Nice One!” quips Soren to the guests.

www.youtube.com/watch?v=GBQp-mxsw4I

For more photos, please visit BRANDTHINK Facebook Page.

View the Carlsberg and Team England partnership press release.

(Work) Danish Royal Stout unveils new ambassador at press event

PR & Publicity — Sun, 13 Jun 2010 20:00:28 +0000

Carlsberg Malaysia held a press conference on 2 June 2010 to unveil the new face for Danish Royal Stout, Mark Cheng Ho-Nam. The deal signed between Danish Royal Stout and Mark, a renowned actor of blockbuster movies such as Election 2, Rogue Assassin and Young & Dangerous 5 will see the release of an extensive campaign that will propel the brand’s growth in the market.

“This association with Mark Cheng who has a strong character and personality complements the genuinely brewed stout of Danish Royal Stout that is smooth in taste,” says Ole S. Nielsen, Marketing Director of Carlsberg Malaysia. “Our goal is to bring wider exposure to the Danish Royal Stout brand and with Mark, we will appeal to a larger audience who resonate with Mark’s outlook on life.”

Click here to see full press release.

(Event) Cortina Watch official launch at Suria KLCC

PR & Publicity — Thu, 01 Apr 2010 09:00:15 +0000

On the afternoon of 1st of April, Cortina Watch reached another significant milestone as it celebrated its fourth boutique opening in the iconic Suria KLCC in Malaysia with a big bang. The celebration saw the attendance of a few prominent VIPs, business partners of Cortina Watch and members of the Malaysian press.

The afternoon started with a warm welcome by emcee Elaine Daly who announced the arrival of the distinguished guest of honor, Dato’ Dr. Ong Hong Peng Secretary General, Ministry of Tourism Malaysia. Soon after, welcome speeches were given by Mr. Teh Soon Kheng General Manager of Cortina Watch Malaysia and Dato’ Dr. Ong Hong Peng.

The afternoon proceeded with a ribbon cutting ceremony which was performed by Dato’ Dr. Ong Hong Peng, Mr. Teh Soon Kheng and Mr. Jeremy Lim, Regional General Manager of Cortina Watch. Immediately after, guests were treated to an exhilarating performance by the exuberant Khuan Loke Association Lion Dance Group.

Guests continued to mingle with each other amongst an unbounded flow of champagne and canapés as they admired the featured timepieces in the boutique.

Regional General Manager of Cortina Watch, Jeremy Lim says, “We are thrilled to be amongst some of the finest international brands here at the iconic shopping arcade of Kuala Lumpur. Over the years, our focus has always been a one stop luxury timepiece provider and this is the experience we want to give to our valued customers”.

He added, “we are also indeed very honored to have Dato’ Dr. Ong Hong Peng grace our launch this afternoon. With our boutique being situated in the Golden Triangle we certainly hope that the expansion will contribute in driving the tourism industry in Malaysia”

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BRANDTHINK Malaysia assisted Cortina Watch in handling the press event as well as media relations. The event saw the attendance of over 60 members of the media.

To view the Cortina Watch Launch Press Release, please visit BRANDTHINK NewsFeed at http://newsfeed.brandthinkasia.com

Congratulations to Carlsberg for winning the Gold Award in Putra Brand Awards

PR & Publicity — Thu, 25 Mar 2010 02:00:41 +0000

From the entire team at BRANDTHINK Malaysia, we would like to congratulate our client Carlsberg for receiving the Gold Award in the Beverage – Alcohol category at the inaugural Putra Brand Awards 2010.

Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognize brands that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference utilizing a robust consumer research methodology.

It has been a thoroughly rewarding experience to be your partner in brand-building here in Malaysia. Here’s to a great 2010 and have a “Nice One!”

See press articles relating to the Award:

The Star - March 27, 2010 – Read Article

Adoi Magazine Online – March 27, 2010 – Read Article

Marketing-Interactive.com – March 25, 2010 – Read Article

(Work) Latest Releases for the FMCG sector

PR & Publicity — Thu, 18 Mar 2010 02:00:06 +0000

Below are the most recent press releases for the Fast-moving Consumer Goods (FMCG) sector released by BRANDTHINK Malaysia’s PR unit on behalf of clients in Malaysia.

Carlsberg Malaysia

March 17, 2010: Come in Green! Celebrate St. Patrick’s Day with Connor’s Stout

March 15, 2010: Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010

Jan 8, 2010: Carlsberg throws a lucky winner a private party!

Jan 7, 2010: The Outpouring of Prosperity on 褔 “Fook” Day

Media Centre

To view the latest media releases from BRANDTHINK, please visit our NewsFeed media centre at http://newsfeed.brandthinkasia.com or follow us on Twitter @BRANDTHINK.

(Work) The MacStudio BSC Launch

BRANDTHINK Events — Sat, 19 Dec 2009 15:36:23 +0000

In conjunction with the opening of MacStudio, a new Apple Premium Reseller outlet in Bangsar Shopping Centre, BRANDTHINK created the WooHoo! Box and gave it away to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and took place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. The new outlet was unveiled for the very first time to the public on launch day, and feature a completely new retail look for Apple resellers in Malaysia.

BRANDTHINK was tasked with creative duties, media buying, event management of the launch and the creation of high impact ideas to generate interest in the new store. This resulted in an afternoon that filled an otherwise serene Bangsar Shopping Centres with Apple fans.

More than 150 people joined the queue for the WooHoo! box, and many more joined in the celebration and fun in the hours after the official unveiling of the store.

(Work) Roger Dubuis Press Conference, 6 Oct 2009

BRANDTHINK Malaysia — Wed, 07 Oct 2009 09:21:21 +0000

Kuala Lumpur, 6 Oct 2009 – Being one of the world’s leading luxury goods groups, Richemont always keeps its eyes open for identifying watch manufacturers that will provide a synergistic effect for its portfolio of first-class brands. The extraordinary craftsmanship and innovativeness of the watches and in-house movements of ROGER DUBUIS, Manufacture, draw the attention of Richemont.

A special press conference was held for Malaysian media to announce the latest developments from ROGER DUBUIS since it was acquired by Richemont Luxury. Click here for the press release.

The BRANDTHINK PR team was tasked with managing the press conference as well as assisting Richemont to communicate the rich developments that they’ve brought to Roger Dubuis. Roger Dubuis’ 2009 Collection was showcased during the press event.

For more information about Roger Dubuis, please contact BRANDTHINK at 603-22872255.

(Event) Chandon Masterclass & Dinner with Bernie Wood

BRANDTHINK Malaysia — Tue, 29 Sep 2009 03:53:57 +0000

Chandon and Green Point, brands under Moet Hennessy Estates & Wines treated special guests to an exclusive dinner on the 28th September 2009. Hosted by Bernie Wood, Estate Director of Domaine Chandon Australia, guests were treated to exquisite experience of Chandon and Green Point as well as a sumptuous dinner prepared by Third Floor Restaurant, JW Marriott Kuala Lumpur.

A Masterclass was also held earlier in the day.

BRANDTHINK helped create the magnificent atmosphere for the guests. Our tasks include:

Decorations and Event Creation
Event Management
Design of Key Visuals
Menu Design & Creation

[Another event by BRANDTHINK. For more pictures of past and future events, please visit our Facebook Page]

(Work) Who says you can’t enjoy business trips? – HotelClub

Advertising — Mon, 28 Sep 2009 02:00:48 +0000

Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region.

The promotion provides for Free Internet Access, Late Checkout and Free Room Upgrades to a large selection of hotels around the world – a feature that is bound to be very popular to business travelers. The campaign runs from 28 Sept 2009 – 11 Oct 2009 and is available to travelers within the South East Asian region including Singapore and Malaysia.

HotelClub Business Campaign Landing Page

The BRANDTHINK creative team was tasked with online banners, micro-site and print advertising in Singapore. The challenge for the team was to create an interesting hook that will appeal to the target market for a promotional campaign. The concept was then mooted to highlight that travelers can enjoy their trips – even if it is for work – with the hassle free offers from HotelClub. With less hassle, you’ll enjoy the trip more.

Business Promo Web Banner

Business Promo - Print Ads

(Work) HotelClub – Birthday & August Sale

Advertising — Wed, 19 Aug 2009 11:52:56 +0000

HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009.

11th Birthday Campaign

August Sale 2009

HotelClub checks-in with BRANDTHINK™

BRANDTHINK Malaysia — Wed, 19 Aug 2009 10:41:40 +0000

Kuala Lumpur, Singapore: 19 August 2009 – HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore.

BRANDTHINK has since developed HotelClub’s recently concluded 11th Birthday campaign and just launched the brand’s campaign for the August Sale in August 2009.

The promotion campaign is currently running in Singapore and includes print, radio and online microsites. Travelers who book at HotelClub.com during the promotion period will enjoy great deals on hotels around the world.

“The aim of the campaign is to promote HotelClub’s highly competitive rates and last-minute deals over 55,000 hotels in 134 countries worldwide. Our offering is unique in the areas of instant confirmation of bookings even to the last minute, as well as our membership rewards programme.” says Betty Tan, Country Manager for HotelClub Singapore & Malaysia. Members of HotelClub enjoy 2X reward points for each of their hotel bookings during the promotion period.

“We have always enjoyed working with brands that offers a unique approach to the way things are done, and have a clear message to convey,” said Jui Hong Teoh, Managing Director of BRANDTHINK. “Having worked with many travel-related clients, we hope to take our insights and apply them to all HotelClub campaigns”.

In addition to the promotional campaign, BRANDTHINK will work with HotelClub on upcoming campaigns aimed at making the online service the main preference for hotel bookings in the region.

About BRANDTHINK
BRANDTHINK is an imaginative marketing agency in Malaysia with services in Advertising, PR, Events and Interactive Marketing. We are famous for our work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in the region and being the go-to agency for reaching the affluent consumer. For further information about BRANDTHINK, please contact our PR department at +60-3-22872255.

(Work) Kicking of Social Media Campaigns

Advertising — Wed, 12 Aug 2009 19:49:47 +0000

Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving.

While Internet users used to congregate within portal sites and services the like of ICQ, today there’s a shifting usage trend towards services such as Facebook and Twitter. When the number of Malaysian Internet users joining these popular services grows daily, it is time to take note.

Brands must begin to understand these new platforms to engage and enable deeper communication with their customers. While technologies that enable new interactions are still new and unfamiliar in many ways, we’re beginning to get requests from more of our clients to begin experimenting with it.

New technologies it may be, but the precept of communication still applies. The challenge is how do you use these new tools to enable deeper engagement, particularly if your target market is embracing these tools rapidly.

This week, we have the opportunity to launch two new social media marketing via Facebook pages for Guess Watches and GAP Malaysia. It’s a whole big socializing experiment – and the key objective is to gather feedback on how customers would like to engage with the brands.

Be a fan of these pages, and take part in shaping these new forms of engagement. If you have specific opinions on how these new social campaigns should take shape, we would like to hear from you. Drop a comment in this post!

GUESS Watches on Facebook

GAP Malaysia on Facebook

Gap Malaysia Facebook Page

We love to hear from you, drop us a comment below!

New Autumn/Winter 2009 Collections

PR & Publicity — Thu, 30 Jul 2009 09:26:40 +0000

Autumn/Winter is in the air, and BRANDTHINK NewsFeed just released a collection of press kits for features in publications in Malaysia.

Featuring the latest collections from renowned brands such as MAX&Co, Bally and Caran D’ache – the season’s collection will prove to be a hit in Malaysia for the trendy and fashionable.

MAX&Co – Concept for Autumn/Winter 2009/10 – Just Me. On stage & backstage. Eclecticism galore. Dedicated to all those young women who want to feel free to express their own personal style, playing a host of different roles on the grand stage and behind the scenes, depending on how they feel at the same time.

Bally Women’s A/W 2009 – ‘Looking at Helmut Newton’s iconic portraits of Charlotte Rampling and Bianca Jagger, I am constantly mesmerized by his ability to create luxury out of simplicty; taking this inspiration as a starting point I wanted to create a collection that captures the excitement, energy and creativity of urban life.’ – Brian Atwood

Bally Men’s A/W 2009 – ‘From head to toe I wanted this collection to capture the tangible energy and creativity of city life. Originally I was concentrating on interpreting a classic tailored look, when I saw an amazing shot of Steve McQueen working on his motorcycle; instantly the collection came together; clean, modern and simply urban.’ – Brian Atwood

Red Cliff by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, brings out its new “Red Cliff” Limited Edition – first born of the Jewels of History collection – first crossover pen with a blockbuster ever made.

Dragon by Caran d’Ache – Caran d’Ache, Maison de Haute Ecriture, announces its new Limited Edition, “Dragon” created in collaboration with the Swiss jeweller, Edouard Jud. It is a unique collector’s piece and its decoration, based on the image of a dragon, is an enchanting combination of strength and delicacy.

To request a press kit, please call BRANDTHINK Malaysia at +60-3-2287225.

(Event): Discover the Flavors of the World

BRANDTHINK Events — Thu, 09 Jul 2009 04:17:08 +0000

On the 6th July 2009, Moet Hennessy Estates & Wines held an exclusive dinner, graced by Robert Remnant, Regional VP for Moet Hennessy Estates and Wines. Guests of BH Petroleum was treated to an array of tastes from E&W’s award-winning wines.

Dinner was served at Gobo Upstairs at the Trader’s Hotel Kuala Lumpur.

[Another event by BRANDTHINK. For more pictures of past and future events, please visit our Facebook Page]