You're now reading an article from: BRANDTHINK Malaysia.

Carlsberg Malaysia held a press conference on 2 June 2010 to unveil the new face for Danish Royal Stout, Mark Cheng Ho-Nam. The deal signed between Danish Royal Stout and Mark, a renowned actor of blockbuster movies such as Election 2, Rogue Assassin and Young & Dangerous 5 will see the release of an extensive campaign that will propel the brand’s growth in the market.

“This association with Mark Cheng who has a strong character and personality complements the genuinely brewed stout of Danish Royal Stout that is smooth in taste,” says Ole S. Nielsen, Marketing Director of Carlsberg Malaysia. “Our goal is to bring wider exposure to the Danish Royal Stout brand and with Mark, we will appeal to a larger audience who resonate with Mark’s outlook on life.”

Click here to see full press release.

Related posts:

1. (Work) Latest Releases for the FMCG sector
2. (Work) Media Visit with abundance of joy and Happiness
3. (Work) Carlsberg kicks-off football campaign with Team England
4. #InTheNews: Where’s the Party?
5. (Event) Gucci Timepieces Launch with Pacific Time
6. (Work) Maximizing sports marketing opportunities
7. #InTheNews: Carlsberg CNY11 Happiness Campaign
8. (Work) Creating the French Art of Pleasure with Kronenbourg 1664