BRANDTHINK Malaysia » Food & Beverage

(Work) Carlsberg kicks-off football campaign with Team England

PR & Publicity — Mon, 14 Jun 2010 08:53:01 +0000

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Event Report: Football legend John Barnes makes special guest appearance at Carlsberg press event

With only two weeks remaining before the kick-off of the World Cup, Carlsberg spared no expense to build football excitement surrounding the beautiful game. Celebrating its launch of its Football Tour with Team England, Carlsberg hosted the Carlsberg Futsal Cup with special appearance by John Barnes, a football legend and Team England player. During the event, Carlsberg unveiled the Carlsberg Tour Bus that will take its football flavour across Malaysia with a bus-load of cheerleaders, percussionists and football fanatics.

Held at the rooftop of 1 Utama Shopping Centre, 16 teams consisting of Carlsberg staff, members of the media and football fans from the Liverpool Supporters Club Malaysia played friendly matches for the bragging rights to become winners of the Carlsberg Futsal Cup and a prize money of RM10,000.00.

Fans and supporters of the various teams who turn up at the event made the atmosphere simply amazing. The excitement of the morning was just as highly charged as if you were watching a professional tournament. There were plenty of cheering and sighs with every goal and every near miss during the game.

At the end of the tournament, the team from Liverpool Supporter’s Club Malaysia emerged as Champions, winning a closely fought match with Adoi Magazine in the finals.

“This has certainly been a great day for Carlsberg and a great success. These teams had played tremendously well and the wins were well deserved. Congratulations to the champions for a game well played and to the runners up, better luck next time and well done for giving your best shots”, said Soren Ravn, Managing Director of Carlsberg Malaysia after he presented the trophy to the champions.

The Legendary John Barnes of Team England was a special guest of Carlsberg at the event. The English football star and once a player at Liverpool during the 90s drew an adoring crowd as he spent the day taking photographs and signing autographs with football fans. His charming personality and sense of humour become highlights at the launch.

Together with the Carlsberg Management Team led by Soren, Barnes played in an exhibition match against the Champions of the Futsal Cup. The match was an exciting privilege enjoyed by the winning team and cheered on by guests as well as Carlsberg staff, cheerleaders and the percussion section. He also took some time to run a football clinic and showed participants some football moves to improve their game.

“I would like to thank Carlsberg for the reception I have received in Malaysia and also for supporting Team England. I’m pleased to be here as part of your football celebration,” said Barnes as he presented Soren with a Team England scarf on behalf of the team. “Carlsberg shared with me some of the activities they have in store for you and I’m sure it will be a very exciting time in Malaysia throughout the tournament.”

The entertainment of the day began with Soren Ravn unveiling the Carlsberg Tour Bus, and the football tour team consisting of cheerleaders, percussionists and football fanatics. The team entertain the guests with a dizzying array of dance and percussion, fuelling the energy with samba rhythms reminisce of football fever. As a tribute to Team England, there were special appearances by famous English icons such as the British Royal Guards and the British Police “Bobbies” during the Tour.

“This is a great start to the Carlsberg football campaign. Let every goal, every win and every celebration start with a Nice One!” quips Soren to the guests.

www.youtube.com/watch?v=GBQp-mxsw4I

For more photos, please visit BRANDTHINK Facebook Page.

View the Carlsberg and Team England partnership press release.

(Work) Danish Royal Stout unveils new ambassador at press event

PR & Publicity — Sun, 13 Jun 2010 20:00:28 +0000

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Carlsberg Malaysia held a press conference on 2 June 2010 to unveil the new face for Danish Royal Stout, Mark Cheng Ho-Nam. The deal signed between Danish Royal Stout and Mark, a renowned actor of blockbuster movies such as Election 2, Rogue Assassin and Young & Dangerous 5 will see the release of an extensive campaign that will propel the brand’s growth in the market.

“This association with Mark Cheng who has a strong character and personality complements the genuinely brewed stout of Danish Royal Stout that is smooth in taste,” says Ole S. Nielsen, Marketing Director of Carlsberg Malaysia. “Our goal is to bring wider exposure to the Danish Royal Stout brand and with Mark, we will appeal to a larger audience who resonate with Mark’s outlook on life.”

Click here to see full press release.

Congratulations to Carlsberg for winning the Gold Award in Putra Brand Awards

PR & Publicity — Thu, 25 Mar 2010 02:00:41 +0000

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From the entire team at BRANDTHINK Malaysia, we would like to congratulate our client Carlsberg for receiving the Gold Award in the Beverage – Alcohol category at the inaugural Putra Brand Awards 2010.

Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognize brands that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference utilizing a robust consumer research methodology.

It has been a thoroughly rewarding experience to be your partner in brand-building here in Malaysia. Here’s to a great 2010 and have a “Nice One!”

See press articles relating to the Award:

The Star - March 27, 2010 – Read Article

Adoi Magazine Online – March 27, 2010 – Read Article

Marketing-Interactive.com – March 25, 2010 – Read Article

(Work) Latest Releases for the FMCG sector

PR & Publicity — Thu, 18 Mar 2010 02:00:06 +0000

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Below are the most recent press releases for the Fast-moving Consumer Goods (FMCG) sector released by BRANDTHINK Malaysia’s PR unit on behalf of clients in Malaysia.

Carlsberg Malaysia

March 17, 2010: Come in Green! Celebrate St. Patrick’s Day with Connor’s Stout

March 15, 2010: Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010

Jan 8, 2010: Carlsberg throws a lucky winner a private party!

Jan 7, 2010: The Outpouring of Prosperity on 褔 “Fook” Day

Media Centre

To view the latest media releases from BRANDTHINK, please visit our NewsFeed media centre at http://newsfeed.brandthinkasia.com or follow us on Twitter @BRANDTHINK.

(Event) Chandon Masterclass & Dinner with Bernie Wood

BRANDTHINK Malaysia — Tue, 29 Sep 2009 03:53:57 +0000

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Chandon and Green Point, brands under Moet Hennessy Estates & Wines treated special guests to an exclusive dinner on the 28th September 2009. Hosted by Bernie Wood, Estate Director of Domaine Chandon Australia, guests were treated to exquisite experience of Chandon and Green Point as well as a sumptuous dinner prepared by Third Floor Restaurant, JW Marriott Kuala Lumpur.

A Masterclass was also held earlier in the day.

BRANDTHINK helped create the magnificent atmosphere for the guests. Our tasks include:

Decorations and Event Creation
Event Management
Design of Key Visuals
Menu Design & Creation

[Another event by BRANDTHINK. For more pictures of past and future events, please visit our Facebook Page]

(Event): Discover the Flavors of the World

BRANDTHINK Events — Thu, 09 Jul 2009 04:17:08 +0000

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On the 6th July 2009, Moet Hennessy Estates & Wines held an exclusive dinner, graced by Robert Remnant, Regional VP for Moet Hennessy Estates and Wines. Guests of BH Petroleum was treated to an array of tastes from E&W’s award-winning wines.

Dinner was served at Gobo Upstairs at the Trader’s Hotel Kuala Lumpur.

[Another event by BRANDTHINK. For more pictures of past and future events, please visit our Facebook Page]

(Event): Cape Mentelle Winemaker’s Dinner

BRANDTHINK Events — Fri, 12 Jun 2009 07:01:09 +0000

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9 June 2009: Cape Mentelle held a special exclusive Winemaker’s Dinner at The Westin, with special guest Simon Burnell. The event was graced by guests of Alliance Bank Premier, where a unique dining experience was served with Cape Mentelle’s exquisite wines.

[The photo gallery of the event setup and decorations.]

Cape Mentelle is a wine brand under Riche Monde (part of the Moet Hennessy Estates and Wines).

Manchester United Cafe lands in Singapore

BRANDTHINK Malaysia — Thu, 18 Dec 2008 04:42:51 +0000

You're now reading an article from: BRANDTHINK Malaysia.