As 2012 draws to a close, we are pleased to announce that our Digital PR / Social Media practice will celebrate the winning of 7 new assignments in managing social PR and management. The new wins will put the social media and digital public relations practice of BRANDTHINK Malaysia on a positive footing...

Häagen-Dazs’ brand story has always revolved around the slow-melting quality of its ice cream – i.e., Slow Melting Moments in Progress, Anticipated Moments with Häagen-Dazs. The rich and premium ice cream brand is a purveyor of anticipation and indulgence, believing that true indulgence takes...

The spring season brings with it images of all things girly, sweet and beautiful – think fresh blooms, pretty desserts and treats and a time for memory-making. That was what BRANDTHINK Malaysia set out to do for Häagen-Dazs’ launch of springtime goodies. Lounging leisurely with a close friend...

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on March 27, 2012. Girls’ Day Out With Häagen-Dazs Malaysia – Häagen-Dazs will introduce three new creations – ‘High Tea Affair’, ‘Petite Temptations’ and ‘Macaroons Melange’- from 1 April. The ‘High...

With the help of BRANDTHINK Malaysia, Haagen-Dazs brought some lovin’ to Facebook for the Valentine’s season of 2012 with a digital campaign. Fans of the Haagen-Dazs Malaysia Facebook page were able to send a greeting of love via the “Send a Haagen-Dazs Love Letter” app. For the eCard, they could...

We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with marketing campaigns that made us proud of what...

How do you choose between something refreshing yet indulgently creamy? With a new twist to the same rich taste with twice the sensation! On May 6, 2011, Häagen-Dazs treated invited guests to a new spin to the luxury ice-cream category with the launch of the Ice Cream Smoothie. Inspired by fruit smoothies,...

It’s that time of the year again where you’ll search for the perfect gift for the woman in your life that deserves to be celebrated. Whether it’s your mom, or the woman you love who birth your children, there’s the perfect gift waiting to be discovered. SANUK At SANUK, we love...