Event: Häagen-Dazs “Unwrap Pure Captivation” Christmas Party

Event: Häagen-Dazs “Unwrap Pure Captivation” Christmas Party
Kuala Lumpur, 21st November 2013 – It was an extraordinary merry celebration for 50 esteemed guests who were invited to the Häagen-Dazs “Unwrap Pure Captivation” Christmas Party at Häagen-Dazs café on Solaris Mont Kiara. Distinguished guests such as Xandria Ooi and Yuri Wong, Hansen Lee, Reuben...

BRANDTHINK wins 7 new digital PR and social media assignments

BRANDTHINK wins 7 new digital PR and social media assignments
As 2012 draws to a close, we are pleased to announce that our Digital PR / Social Media practice will celebrate the winning of 7 new assignments in managing social PR and management. The new wins will put the social media and digital public relations practice of BRANDTHINK Malaysia on a positive footing...

Digital: How we helped Häagen-Dazs create a social media campaign for its latest flavor

Digital: How we helped Häagen-Dazs create a social media campaign for its latest flavor
Häagen-Dazs’ brand story has always revolved around the slow-melting quality of its ice cream – i.e., Slow Melting Moments in Progress, Anticipated Moments with Häagen-Dazs. The rich and premium ice cream brand is a purveyor of anticipation and indulgence, believing that true indulgence takes...

Public Relations: A Fanciful, Light-Hearted Girl’s Day Out with Häagen-Dazs

Public Relations: A Fanciful, Light-Hearted Girl’s Day Out with Häagen-Dazs
The spring season brings with it images of all things girly, sweet and beautiful – think fresh blooms, pretty desserts and treats and a time for memory-making. That was what BRANDTHINK Malaysia set out to do for Häagen-Dazs’ launch of springtime goodies. Lounging leisurely with a close friend...

#IntheNews: BRANDTHINK launches Girls Day Out PR Campaign for Häagen-Dazs

#IntheNews: BRANDTHINK launches Girls Day Out PR Campaign for Häagen-Dazs
News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on March 27, 2012. Girls’ Day Out With Häagen-Dazs Malaysia – Häagen-Dazs will introduce three new creations – ‘High Tea Affair’, ‘Petite Temptations’ and ‘Macaroons Melange’- from 1 April. The ‘High...

Digital: Falling in love with Social Media

Digital: Falling in love with Social Media
With the help of BRANDTHINK Malaysia, Haagen-Dazs brought some lovin’ to Facebook for the Valentine’s season of 2012 with a digital campaign. Fans of the Haagen-Dazs Malaysia Facebook page were able to send a greeting of love via the “Send a Haagen-Dazs Love Letter” app. For the eCard, they could...

#Rewind 2011: Our Top 7 Favorite Events of 2011

#Rewind 2011: Our Top 7 Favorite Events of 2011
We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with marketing campaigns that made us proud of what...

PR: Häagen-Dazs New Ice cream Smoothie Launch in Malaysia

PR: Häagen-Dazs New Ice cream Smoothie Launch in Malaysia
How do you choose between something refreshing yet indulgently creamy? With a new twist to the same rich taste with twice the sensation! On May 6, 2011, Häagen-Dazs treated invited guests to a new spin to the luxury ice-cream category with the launch of the Ice Cream Smoothie. Inspired by fruit smoothies,...

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