BRANDTHINK Malaysia » Roger Dubuis

#Rewind2011: Our Most Inspiring Interviews of 2011

PR & Publicity — Thu, 29 Dec 2011 05:47:29 +0000

You're now reading an article from: BRANDTHINK Malaysia.

Part of our work as a PR agency involves arranging for interviews with members of the media in Malaysia on behalf of our clients. We sit in these press interviews many times and these are moments that we get to hear great clients tell their stories. These are some of the most inspiring tales from media interviews that we have arranged throughout 2011.

Dr. Markus Miele and Dr. Reinhard Zinkann for Miele (The Peak, December 2011)

In conjunction with the opening of the first Miele showroom gallery in Malaysia, interviews for the two Managing Directors for Miele Group, Dr. Markus Miele and Dr. Reinhard Zinkann. The two are heirs of the founding fathers of Miele – Reinhard Zinkann and Carl Miele, who got together in 1899. In the three-page spread interview with The Peak, Dr. Miele and Dr. Zinkann bantered on the shared timeline of Miele. Both families across four generations working at the same company for more than a century is an unmatched feat. In the interview, both of the managing directors spoke on the intricacies of decision-making with two heads and the importance of finding a joint solution.

Christopher Chong for Amouage (The Star2, September 2011)

The Creative Director of Oman-based luxury perfumer Amouage was in Kuala Lumpur in the middle of this year for the launch of its newest fragrance. Along with the Honour fragrance, Christopher Chong brought with him his sentiments on perfumes, its philosophy and its representation. The house of Amouage was an idea from the Sultanate of Oman, who wanted to create the world’s most previous scent inspired by Oman. The tall order was fulfilled by the late senior royal Sayyid Hamad Hamood Al-Busaidi. All Amouage fragrances are known to be extravagantly scented and even more extravagantly priced, rightly so considering its luxe ingredients.

In his PR interviews, Christopher touched on his eccentric career path and illustrated the inspiration behind Honour – an aria from Madame Butterfly, a world-famous opera.

Jeremy Lim for Cortina Watch (Prestige, December 2011)

The re-opening of luxury watch retailer Cortina Watch at its Fahrenheit 88 location was eagerly greeted by watch enthusiasts and socialites alike. BRANDTHINK arranged for media interviews with its COO, Jeremy Lim prior to the boutique’s grand re-opening ceremony. Prestige Magazine’s two-page spread for the interview, “Watch this Space” saw Jeremy speaking on what the Malaysian market look for in timepieces, watch trends and styles to look forward to in 2012, as well as the company’s continuous efforts to provide top-notch service to its clientele.

C.W. Goh for Dulux/AkzoNobel ICI Paints (StarBiz, November 2011)

Managing Director of AkzoNobel ICI Paints, C.W. Goh got up close and personal with StarBiz recently. The former shared his life journey that got him to where he is now – leading the Malaysian division of AkzoNobel, which happens to also carry the Dulux line of home and deco paints.

Goh associated parts of his life with certain colourss – grey for a sombre and self-reliant childhood, where he was a slow learner; orange for teenaged years representing the energy and risk-taking; and a calm blue for his university life, when he found a balance of sorts with studying and working. The year ahead is bound to bring new experiences and colours for him – as Dulux ColourFutures revealed the theme for 2012 to be Possibilities, accompanied by the color of the year, a blushing Tea Dance Red.

Theodore Diehl for Richard Mille (Icon Magazine)

The official spokesperson for Richard Mille Paris, Theodore Diehl, was in Malaysia in July 2011 for an intimate afternoon tea. Attended by select members of the media, the afternoon tea saw Theodore sharing his insight on the latest Richard Mille SIHH 2011 collection and aspects of watch-making. The attendees also had the opportunity to ask the horologist questions on watchmaking and timepieces in general.

Chinese monthly publication Icon interviewed Theodore while he was in Malaysia. The in-depth interview had him talking about the Richard Mille brand and the challenges in creating new timepieces, while not straying too far from its conservative roots. He also spoke on future plans for Richard Mille and the types of timepieces the brand will put forward in the years ahead.

Laurent Helbert for Kronenbourg 1664 (The Edge, January 2011)

Laurent Helbert is the international marketing director of Kronenbourg 1664, France’s best-selling premium beer. He was interviewed by The Edge under its Tastings segment, inviting the reporter to try out Kronenbourg 1664 with a selection of foods.

Laurent shared with the writer the intricacies of the beer and how it is best enjoyed. He also notes that the beer is widely received by both men and women, due to the delicate balance of bitterness and sweetness. Also mentioned in the epicurean’s delight of an article was how the Kronenbourg does not waste in the afternoon heat – on the contrary, its flavor is rendered and becomes more flavorful!

Goris Verburg for IWC & Roger Dubuis (Nanyang Siang Pao, December 2011)

Goris Verburg, the managing director for IWC South East Asia was in town recently for the launch of IWC’s Portofino collection and the reveal of Roger Dubuis’ La Monegasque collection. Both collections are momentous and significant ones for both brands – Portofino being the first collection to feature Friends of IWC along with legendary photographer Peter Lindbergh, and the La Monegasque being the first collection from Roger Dubuis after Richemont group bought a stake in the watch manufacturer.

In the press interview with Chinese daily Nanyang Siang Pao, Goris spoke of the rebirth of the Roger Dubuis brand. Amidst the 2008 financial crisis, the watch manufacturer was bought over by the Richemont group and continues to maintain its prestige and exclusivity among the select few. He also touched on the foreseeable future of Roger Dubuis, noting that it is not a brand designed for mass consumption, but for the pleasure of a niche group of people.

As we close 2011 and look towards 2012, we are hopeful that we will continue to have more opportunities to sit in with our PR clients and be inspired by their stories. Perks of the job.

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#Rewind 2011: Our Top 7 Favorite Events of 2011

BRANDTHINK Malaysia — Wed, 28 Dec 2011 07:59:18 +0000

You're now reading an article from: BRANDTHINK Malaysia.

We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with marketing campaigns that made us proud of what we do. In this multi-part year-end special, we look at the top seven favorite events that put smiles across our faces.

IWC: Timeless Memories in Portofino

On a starry night in Kuala Lumpur, IWC aficionados gathered at White Box, a hip contemporary art space at MAP @ Publika for a private viewing of Peter Lindbergh’s Portofino, an artistic collaboration between the legendary photographer and the renowned Swiss watchmaker, along with IWC’s famous Friends of the Brand.

For this event, the team went all out to recreate a 60s-inspired feel, infused with the essence of La Dolce Vita – the sweet life, as the Italians call it. Outside, for the grand entrance, the replica of a cinema theatre entrance of the past was constructed. Simple but commanding in appearance, it was dotted with lightbulbs and certainly did its part in setting the mood for the evening. A vintage Alfa Romeo and a Fiat were brought in to add to the feel of the era, as well as models dressed in 50s garb.

Dulux Color Futures 2012 Launch

A departure from our typical luxury events, BRANDTHINK was tasked with the launch of Dulux ColourFutures in Malaysia, encompassing PR, publicity and event management.

The launch event incorporated splashes of color throughout the venue. Colourful mats and posters were the order of the day, showcasing different Colours of the Year from previous years. A bright and energetic team of flash mob dancers brought a buzz into the room when they performed their routine, which ended with a bang – inviting the Managing Directors on stage, they tore off the white paper sealing the backdrop of the stage to reveal the Colour of the Year for 2012 – a blushing and lively Tea Dance Red.

Kronenbourg 1664 and Kronenbourg 1664 Blanc Launch

One of our most notable projects was the launch of Kronenbourg 1664 in Malaysia. The best-selling super premium French beer with a light taste is closely associated with the arts, fashion and all things creative. With the tagline of “The French Art of Pleasure”, Kronenbourg 1664 was ready to offer Malaysians a beer that came with a culture of its own.

What made this really special was that we worked intimately on introducing the philosophy, heritage and brand story of Kronenbourg 1664 months ahead of its official launch. The brand went on to capture the imagination of consumers and became one of the most talked about new brands in the beer industry.

Among the media and public relations we handled for Kronenbourg 1664 were the Kronenbourg 1664 launch, the launch of Kronenbourg 1664 Blanc, the Kronenbourg Media Appreciation Night and Kronenbourg Who’s Next Designer Search in conjunction with Malaysian International Fashion Week 2011.

Häagen-Dazs Christmas Convoy

Häagen-Dazs, purveyor of slow-melting ice cream and indulgent moments greeted the Christmas and holiday season with a selection of new and limited edition menu offerings nationwide. As its official PR agency, BRANDTHINK developed and conceptualized the Haagen-Dazs Christmas Convoy to take its Christmas delight and merriment to the public.

In line with its Getting Closer tagline, the Christmas Convoy carrying lanky Santarinas and one hot Santa Claus made stops around high-traffic locations in Kuala Lumpur to meet and greet the public. Bearing Haagen-Dazs minicup ice creams, the Christmas Convoy was greeted with much fanfare from weekend shoppers and families crowding the shopping malls.

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DC Comics Super Heroes Store Launch

Superman? Batman? Wonder Woman? It should be pretty obvious why this landed our favorites list.

The world’s favorite house of superheroes, DC Comics Super Heroes recently opened its first boutique in Malaysia. Located on the sixth floor of Pavilion KL, the boutique is home to DC Comics merchandise, memorabilia and props from real DC Super Hero movies, including a Batmobile at the store entrance. The launch of DC Comics Super Heroes was long overdue – but better late than never. BRANDTHINK was tasked with PR and publicity matters for the launch.

The Big Launch(es)

We get a little excited when an Apple retailer opens shop in Malaysia. We are proud to have helped many resellers launch their stores as part of our work with Apple and this year, we took our launch concepts even further. The Big Launch for Machines Aeon Bukit Tinggi in Klang and The Big Launch for Machines Aeon Tebrau City in Johor Bharu was greeted with much fanfare, and there was a buzz surrounding the respective Machines store before it even opened.

Over 100 people were lined up at the stores for the 12pm official launch even before the mall opened at 10am. Some of the earlier ones in line were there the night before! These launch events were one of the most exciting ones we had and we’re really proud to be caught up together with all the excitement of everything Apple.

Roger Dubuis La Monegasque Launch

It’s not everyday we get to feel like a million dollars. Geneva-based watch manufacturer Roger Dubuis’ latest collection in 2011 features Monte Carlo casino-inspired timepieces. Aptly named the La Monegasque after the culture and people of Monaco, the collection of Chronographs and Automatics were introduced to the Malaysian press, glitterati and watch aficionados at an evening of dinner and entertainment called The Player’s Universe.

The highlight of the night was the after-dinner party, kicked off by Janet’s rendition of Hey Big Spender. The blackjack and roulette tables were open for the night. Guests were given RD money at the start of the event to use in their rounds of blackjack or roulette, and one very lucky player of the night walked home with a watch from the La Monegasque collection.

[FACEBOOK ALBUM] [PRESS RELEASE] [UNOFFICIAL BLOG]

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PR: Mother’s Day Gift Ideas

BRANDTHINK Malaysia — Sat, 07 May 2011 12:50:51 +0000

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It’s that time of the year again where you’ll search for the perfect gift for the woman in your life that deserves to be celebrated. Whether it’s your mom, or the woman you love who birth your children, there’s the perfect gift waiting to be discovered.

SANUK

At SANUK, we love a pair of fancy sandals that dazzle up a lady’s look. The new SANUK sandals collection for women, Ibiza Masquerade has the sugar and spice that will excite the senses of all fashionista mothers! Inspired by a twist of Bohemian fashion groove plus a passion for feminine detailing, these everyday sandals make a great accessory to complete the plethora of outfits in your wardrobe. The Ibiza Masquerade is made with the ultimate soft rubber footbed and circular rubber shape Ibiza strap which secures the sandal comfortably on the foot! For more info visit: Sanuk Ibiza Masquerade: The Sandals for Modern Chic Mothers!

FitFlop

Mother’s Day is the best time to show how much you care for your Mother and this year, FitFlop helps to put up a smile on the face of this lovely lady in your life. The FitFlop Rokkit is the perfect gift of love for every mother out there. Inspired by the wildly popular FitFlop Rockstar Walkstar, the Rokkit is ornamentally treated all over with layer after layer of shimmering crystal beads all over the super-soft genuine leather upper. Building on the success of the brand’s glitter collections, this glitzy pair comes in two gorgeous colors of Black Diamond and Bronze Ore. Info: FitFlop Rokkit – The genuine gift of love and care for every mother

Häagen-Dazs

If you want to take your mom on a truly delectable treat, head over to Häagen-Dazs and taste its new range of ice cream, the Ice Cream Smoothie. Inspired by fruit smoothies, the Ice Cream Smoothie is an innovative blend of refreshing fruit sorbet and creamy fruit ice cream concocted by the world’s finest ice cream purveyor. The combination of texture and fruity flavor will excite the senses of all premium ice cream devotees with a burst of refreshing pleasure on a hot Malaysian day. The new Ice Cream Smoothie range comes in two flavors – Mango & Apricot which combines smooth Mango sorbet and creamy Apricot ice cream with succulent apricot pieces and Raspberry & Summer Berries, an enticing blend of Raspberry sorbet and gorgeously creamy Summer Berries ice cream. More treats at: Häagen-Dazs shakes it up with new ice cream smoothie

Roger Dubuis

If you would like to appreciate the special Mom in the most extravagant manner, then feast your eyes on the Roger Dubuis’s latest wonder. Making its debut in 2011 is the Excalibur Lady line with a model in several versions, for women only. This elegant and seductive watch catches the eye with distinctive dials, in pure ROGER DUBUIS style, and incorporates mechanical movements which have been developed by the Manufacture, each hallmarked with the prestigious Poinçon de Genève. Combining force with subtle sophistication, these 36mm diameter models are proposed in steel, white gold or rose gold, with or without diamonds. Read more at: A great mother’s day gift: Roger Dubuis Excalibur Lady

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#InTheNews: IWC Schaffhausen Clocks In With Brandthink

BRANDTHINK Malaysia — Fri, 06 May 2011 11:00:19 +0000

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News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on May 6, 2011.

IWC Schaffhausen Clocks In With Brandthink

Malaysia – IWC Schaffhausen has appointed Brandthink Malaysia as its official public relations agency for the local market. The account was awarded without a pitch on 1 April, with the agency appointed on a retainer basis.

It is tasked with driving the brand’s communication strategies, aligning its brand messages and disseminating it across various media platforms via day-to-day PR duties and social engagement activities.

In addition to IWC, Brandthink also renewed its PR retainer with Roger Dubuis for another year, a brand the agency has worked on since 2006.

The luxury watch brand is the agency’s pioneer PR client, a result of a request made in 2008 by the brand’s distributor at the time to combine events, PR and advertising into a single agency.

“With Malaysians being increasingly affluent, there are opportunities IWC and Roger Dubuis can tap into that will grow their brands here in Malaysia. It’s going to be a pretty busy year,” said Jui Hong Teoh, managing director of Brandthink.

IWC is a luxury Swiss timepiece manufacturer and a brand under the Richemont Luxury group that carries names such as Cartier, Van Cleef & Arpels and Piaget.

With work on the account well underway, the agency recently concluded a preview event for IWC’s latest Portofino collection with local media. It is understood that with the improving economy, the Swiss luxury brand intends to be more aggressive in the coming months with promoting its collections domestically.

“Affluent marketing has always been at the core of our agency. That’s how we started and that’s how I see us growing for the foreseeable future,” Teoh added.

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(Work) Roger Dubuis Press Conference, 6 Oct 2009

BRANDTHINK Malaysia — Wed, 07 Oct 2009 09:21:21 +0000

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Kuala Lumpur, 6 Oct 2009 – Being one of the world’s leading luxury goods groups, Richemont always keeps its eyes open for identifying watch manufacturers that will provide a synergistic effect for its portfolio of first-class brands. The extraordinary craftsmanship and innovativeness of the watches and in-house movements of ROGER DUBUIS, Manufacture, draw the attention of Richemont.

A special press conference was held for Malaysian media to announce the latest developments from ROGER DUBUIS since it was acquired by Richemont Luxury. Click here for the press release.

The BRANDTHINK PR team was tasked with managing the press conference as well as assisting Richemont to communicate the rich developments that they’ve brought to Roger Dubuis. Roger Dubuis’ 2009 Collection was showcased during the press event.

For more information about Roger Dubuis, please contact BRANDTHINK at 603-22872255.

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