BRANDTHINK Malaysia » Travel

#InTheNews: Ibis Novena Checks Into Facebook

BRANDTHINK Malaysia — Fri, 11 Feb 2011 10:00:43 +0000

News story about BRANDTHINK Malaysia published on Marketing-Interactive.com on Feb 11, 2011.

Malaysia – In support of its latest Celebrate the New ibis Singapore marketing campaign, the Accor Group hospitality brand recently engaged local shop, Brandthink to manage all aspects of its new micro-site right from creation to Facebook app development.

The primary objective of the ad push is to stir up buzz for the upcoming launch of the hotel’s second location at Novena on 2 April, whilst securing bookings from holiday-makers upon its official opening.

As part of the exercise, an online contest has been incorporated, allowing fans a chance to win a three-day, two-night stay at the new establishment, three-hour non-stop party on a double-decker bus, daily buffet breakfasts and an all-day hop-on, hop-off FunVee City Tour of Singapore.

With five of such complimentary packages up for grabs, each winner is entitled to invite an additional five friends to join him or her for the get-away.

Having launched on 1 February, the campaign will run until 6 March 2011, which also marks the end of the contest period. Within one week of having gone live, the campaign has already generated 4000 new fans to the fresh ibis Singapore fan-page as well as thousands of contest entries.

According to Brandthink, the overall initiative is aimed mainly at reaching out to Facebook users from several key markets including Malaysia, Indonesia, and the Philippines. Regional travelers are being targeted exclusively via social ads.

Ibis Hotels was introduced in Bencoolen, Singapore almost two years ago and has since become became a favourite amongst visitors from Malaysia, Indonesia, and other parts of the region for its value-for-money offerings.

The new Facebook page replaces an older installation which only focused on the first and not both hotel landmarks.

- END -

Resources:

1. Press Release – Celebrate the new ibis Singapore with 5 of your friends!

Related posts:

(Work) Celebrate the new ibis Singapore

BRANDTHINK Malaysia — Thu, 10 Feb 2011 05:12:03 +0000

BRTK, the new people engagement arm of BRANDTHINK Malaysia launched the “Celebrate the new ibis Singapore” campaign for ibis Hotels as part of pre-launch campaign for ibis Singapore at Novena. ibis Hotels will launch its second hotel in Singapore in April 2011 and aims to build awareness and buzz for the new location via social media and interactive campaigns.

ibis is the fastest growing brand in the Accor Group, and a leading player in the economy hotel sector, providing a unique combination of quality, service and value for money that appeals to both business executives and holiday makers alike. Ibis Hotels was introduced in Bencoolen, Singapore less than 2 years ago and quickly became a favourite among visitors from Malaysia, Indonesia and other parts of the region for its value for money.

BRANDTHINK created a campaign that included a viral application on a microsite as well as a Facebook application to invite friends and family to celebrate the new launch in Singapore.

Microsite

The microsite was created to communicate the new ibis opening in a fun way, with a MOTIVATION call to participate in a contest to win a 2-night stay at the new ibis Novena to celebrate its opening. The microsite showcase the new hotel’s unique selling points and links users to the viral application.

Facebook App

The Facebook app’s theme was celebration and aims at rewarding fans of the hotel with an exclusive stopover with 5 of their friends in Singapore to celebrate the launch. 5 lucky winners and their friends, a total of 30 people will be selected to spend 3 days and 2 nights at the new ibis Singapore Novena plus all winners will hop-on a double-decker bus and enjoy a 3-hour non-stop party on 2 April 2011.

The viral nature of the invitation app ensured that the new hotel received overwhelming attention, with the new ibis Singapore Facebook Page receiving 4000 new fans within the span of a week and close to 20,000 monthly active users of the app.

Press Release

For the full text of the press release, please visit our NewsFeed.

The new ibis Singapore fan page

ibis will also migrate its existing fanpage focused on its first hotel, the ibis Hotel Bencoolen and merge both hotels into a single market facing fan page. BRANDTHINK will manage the new fan page and tasked to make it a content-rich destination for travelers to Singapore. The new site will offer member benefits to fans including promotions, hotel offers and F&B offers on a regular basis.

Jui Hong likes

Ibis Singapore

Related posts:

(Work) Who says you can’t enjoy business trips? – HotelClub

Advertising — Mon, 28 Sep 2009 02:00:48 +0000

Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region.

The promotion provides for Free Internet Access, Late Checkout and Free Room Upgrades to a large selection of hotels around the world – a feature that is bound to be very popular to business travelers. The campaign runs from 28 Sept 2009 – 11 Oct 2009 and is available to travelers within the South East Asian region including Singapore and Malaysia.

HotelClub Business Campaign Landing Page

The BRANDTHINK creative team was tasked with online banners, micro-site and print advertising in Singapore. The challenge for the team was to create an interesting hook that will appeal to the target market for a promotional campaign. The concept was then mooted to highlight that travelers can enjoy their trips – even if it is for work – with the hassle free offers from HotelClub. With less hassle, you’ll enjoy the trip more.

Business Promo Web Banner

Business Promo - Print Ads

Related posts:

(Work) HotelClub – Birthday & August Sale

Advertising — Wed, 19 Aug 2009 11:52:56 +0000

HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009.

11th Birthday Campaign

August Sale 2009

Related posts:

HotelClub checks-in with BRANDTHINK™

BRANDTHINK Malaysia — Wed, 19 Aug 2009 10:41:40 +0000

Kuala Lumpur, Singapore: 19 August 2009 – HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore.

BRANDTHINK has since developed HotelClub’s recently concluded 11th Birthday campaign and just launched the brand’s campaign for the August Sale in August 2009.

The promotion campaign is currently running in Singapore and includes print, radio and online microsites. Travelers who book at HotelClub.com during the promotion period will enjoy great deals on hotels around the world.

“The aim of the campaign is to promote HotelClub’s highly competitive rates and last-minute deals over 55,000 hotels in 134 countries worldwide. Our offering is unique in the areas of instant confirmation of bookings even to the last minute, as well as our membership rewards programme.” says Betty Tan, Country Manager for HotelClub Singapore & Malaysia. Members of HotelClub enjoy 2X reward points for each of their hotel bookings during the promotion period.

“We have always enjoyed working with brands that offers a unique approach to the way things are done, and have a clear message to convey,” said Jui Hong Teoh, Managing Director of BRANDTHINK. “Having worked with many travel-related clients, we hope to take our insights and apply them to all HotelClub campaigns”.

In addition to the promotional campaign, BRANDTHINK will work with HotelClub on upcoming campaigns aimed at making the online service the main preference for hotel bookings in the region.

About BRANDTHINK
BRANDTHINK is an imaginative marketing agency in Malaysia with services in Advertising, PR, Events and Interactive Marketing. We are famous for our work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in the region and being the go-to agency for reaching the affluent consumer. For further information about BRANDTHINK, please contact our PR department at +60-3-22872255.

Related posts:

JetstarAsia: Penang-Singapore Launch

Advertising — Wed, 01 Jul 2009 15:21:54 +0000

JetstarAsia launched its inaugural flight from Penang to Singapore on 1st July 2009. In conjunction with the launch, JetstarAsia will run it’s Jetsaver Light Challenge, allowing selected teams to fly to Singapore and win great prizes.

The campaign is supported by radio ads targeted only in Malaysia’s north region, as well as print-runs in regional publications.

English Ad:

Chinese Ad:

Related posts:

Featured (Work): JetstarAsia’s Plus! Plus! Plus! Campaign

Advertising — Mon, 08 Jun 2009 04:53:19 +0000

8 June 2009 – BRANDTHINK today launched a brand new campaign for JetstarAsia, as part of an eight day marketing blitz across key regional markets. The campaign is a collaborative marketing effort with the Civil Aviation Authority of Singapore (CAAS) and the Singapore Tourism Board (STB), and included print advertising, key radio stations and online sites in the key markets including Malaysia.

The campaign, starting 8 June to 16 June allows you to get great benefits when you buy just a one-way ticket to Singapore. You’ll get a return ticket, a second night hotel stay, shopping vouchers and a ride on the Singapore Flyer completely free of charge!

BRANDTHINK handled the creative for radio in Malaysia, and production of Interactive ads that were launched regionally. The concept of the radio campaign is an extension of a different campaign for JetstarAsia ran in December 2008 to promote the launch of additional flights to Singapore from KLIA.

JetstarAsia – Plus! – English Version

JetstarAsia – Plus! – Chinese Version

Visit www.jetstar.com today for more information!

Check out our original concept ad in December 2008!

Related posts:

JetstarAsia KLIA-Singapore Launch Campaign

BRANDTHINK Malaysia — Sun, 01 Feb 2009 10:25:20 +0000

When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned out to be a challenging affair. The question was, how do you draw the attention of would-be travelers without engaging in an all-out war at the time?

The solution was clear at the point: focus on the things that others were not focusing on. With its competition locked in a price war, BRANDTHINK rightly hypothesized that travelers are already used to the notion that air travel tickets would be low, to the point that price is no longer a main differentiators between brands.

Jetstar focused on the “experience of traveling”, using the message that it’s fun to travel with Jetstar to cut through the clutter. It also has strong selling points to backed its campaign as well: namely that it flies out of KL International Airport (where it’s more convenient and comfortable), its free online seat selection service (so that passengers do not need to wait in line) and that it is also competitively priced.

The end result was a creation of a series of bright happy ads that depict the fun of traveling with Jetstar. The campaign was executed via newspapers, online and FaceBook.

The Launch Banner Ad: In addition to newspapers, an online campaign was also run on The Star Online to promote the new flight to Singapore.

Phase II of Launch Campaign: Phase 2 included an element of contest into the ad campaign, where visitors are drawn into a microsite to enter a contest to win a Singapore trip for 7 of their friends.

The Result: Within months of the campaign, the load-factor onboard each Jetstar flight to Singapore has doubled, paving the way for Jetstar to launch additional flights in December 2008.

Other Countries: The campaign proved to be successful that the concept elements were used in many countries that Jetstar operates in.

Jetstar Campaign on TravClass Website

November 2008 Campaign in Hong Kong and Singapore

Jetstar December 2008 Campaign in Taiwan

Related posts:

Jetstar – I Love Jetstar Campaign!

Advertising — Fri, 21 Nov 2008 08:01:29 +0000

From Dec 1, Jetstar Asia will begin services of 19 weekly flights in an increasingly competitive environment. While low fares remain the main competing factor for almost all other airlines, the Jetstar campaign differentiates Jetstar in the area of the travel experience. Pricing across all carriers has reach saturationpoint where differentiation is almost moot, Jetstar stands out by being the carrier that provides an fun, more enjoyable experience while traveling. Jetstar was also recently recognised by Skytrax as Asia’s best low-cost airline.

Our agency today launches the www.ilovejetstar.com.my. The campaign aims to promote and educate Malaysian travelers on the benefit of flying with Jetstar to Singapore – among them, departure from KLIA, arrival to Singapore Terminal 1, free online seat selection and low fares.

The Radio Ad:

Find out more about Jetstar or make your bookings at www.jetstar.com.

Related posts:

BRANDTHINK celebrates Jetstar Asia’s 4th Anniversary

Advertising — Thu, 06 Nov 2008 19:23:25 +0000

23 Oct 2008. Today, BRANDTHINK unveils the campaign for Jetstar Asia’s 4th anniversary in Singapore with www.ilovejetstar.com. (As the campaign has already ended, the site is no longer live, so specific server functions may not work.)

The campaign, consisting of banner ads, electronic direct mail and microsites centres on the happiness of flying with Jetstar and invites travellers to celebrate with Jetstar with free giveaways, special fares and more.

Related posts: