BRANDTHINK Malaysia » HotelClub

(Work) Who says you can’t enjoy business trips? – HotelClub

Advertising — Mon, 28 Sep 2009 02:00:48 +0000

You're now reading an article from: BRANDTHINK Malaysia.

Singapore – HotelClub, the world-leading online hotel-booking site today launched its latest Business promotion: Who says you can’t enjoy business trips. The campaign aims to put HotelClub’s stamp on the business travel market in Singapore as well as the rest of the region.

The promotion provides for Free Internet Access, Late Checkout and Free Room Upgrades to a large selection of hotels around the world – a feature that is bound to be very popular to business travelers. The campaign runs from 28 Sept 2009 – 11 Oct 2009 and is available to travelers within the South East Asian region including Singapore and Malaysia.

HotelClub Business Campaign Landing Page

The BRANDTHINK creative team was tasked with online banners, micro-site and print advertising in Singapore. The challenge for the team was to create an interesting hook that will appeal to the target market for a promotional campaign. The concept was then mooted to highlight that travelers can enjoy their trips – even if it is for work – with the hassle free offers from HotelClub. With less hassle, you’ll enjoy the trip more.

Business Promo Web Banner

Business Promo - Print Ads

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(Work) HotelClub – Birthday & August Sale

Advertising — Wed, 19 Aug 2009 11:52:56 +0000

You're now reading an article from: BRANDTHINK Malaysia.

HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009.

11th Birthday Campaign

August Sale 2009

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HotelClub checks-in with BRANDTHINK™

BRANDTHINK Malaysia — Wed, 19 Aug 2009 10:41:40 +0000

You're now reading an article from: BRANDTHINK Malaysia.

Kuala Lumpur, Singapore: 19 August 2009 – HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore.

BRANDTHINK has since developed HotelClub’s recently concluded 11th Birthday campaign and just launched the brand’s campaign for the August Sale in August 2009.

The promotion campaign is currently running in Singapore and includes print, radio and online microsites. Travelers who book at HotelClub.com during the promotion period will enjoy great deals on hotels around the world.

“The aim of the campaign is to promote HotelClub’s highly competitive rates and last-minute deals over 55,000 hotels in 134 countries worldwide. Our offering is unique in the areas of instant confirmation of bookings even to the last minute, as well as our membership rewards programme.” says Betty Tan, Country Manager for HotelClub Singapore & Malaysia. Members of HotelClub enjoy 2X reward points for each of their hotel bookings during the promotion period.

“We have always enjoyed working with brands that offers a unique approach to the way things are done, and have a clear message to convey,” said Jui Hong Teoh, Managing Director of BRANDTHINK. “Having worked with many travel-related clients, we hope to take our insights and apply them to all HotelClub campaigns”.

In addition to the promotional campaign, BRANDTHINK will work with HotelClub on upcoming campaigns aimed at making the online service the main preference for hotel bookings in the region.

About BRANDTHINK
BRANDTHINK is an imaginative marketing agency in Malaysia with services in Advertising, PR, Events and Interactive Marketing. We are famous for our work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in the region and being the go-to agency for reaching the affluent consumer. For further information about BRANDTHINK, please contact our PR department at +60-3-22872255.

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