JetstarAsia: Penang-Singapore Launch

JetstarAsia: Penang-Singapore Launch
JetstarAsia launched its inaugural flight from Penang to Singapore on 1st July 2009. In conjunction with the launch, JetstarAsia will run it’s Jetsaver Light Challenge, allowing selected teams to fly to Singapore and win great prizes. The campaign is supported by radio ads targeted only in Malaysia’s...

Featured (Work): JetstarAsia’s Plus! Plus! Plus! Campaign

Featured (Work): JetstarAsia’s Plus! Plus! Plus! Campaign
8 June 2009 – BRANDTHINK today launched a brand new campaign for JetstarAsia, as part of an eight day marketing blitz across key regional markets. The campaign is a collaborative marketing effort with the Civil Aviation Authority of Singapore (CAAS) and the Singapore Tourism Board (STB), and included...

JetstarAsia KLIA-Singapore Launch Campaign

JetstarAsia KLIA-Singapore Launch Campaign
When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned...

Jetstar – I Love Jetstar Campaign!

Jetstar – I Love Jetstar Campaign!
From Dec 1, Jetstar Asia will begin services of 19 weekly flights in an increasingly competitive environment. While low fares remain the main competing factor for almost  all other airlines, the Jetstar campaign differentiates Jetstar in the area of the travel experience. Pricing across all carriers...

BRANDTHINK celebrates Jetstar Asia’s 4th Anniversary

BRANDTHINK celebrates Jetstar Asia’s 4th Anniversary
23 Oct 2008. Today, BRANDTHINK unveils the campaign for Jetstar Asia’s 4th anniversary in Singapore with www.ilovejetstar.com. (As the campaign has already ended, the site is no longer live, so specific server functions may not work.) The campaign, consisting of banner ads, electronic direct mail...

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