BRANDTHINK Malaysia » Jetstar

JetstarAsia: Penang-Singapore Launch

Advertising — Wed, 01 Jul 2009 15:21:54 +0000

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JetstarAsia launched its inaugural flight from Penang to Singapore on 1st July 2009. In conjunction with the launch, JetstarAsia will run it’s Jetsaver Light Challenge, allowing selected teams to fly to Singapore and win great prizes.

The campaign is supported by radio ads targeted only in Malaysia’s north region, as well as print-runs in regional publications.

English Ad:

Chinese Ad:

Featured (Work): JetstarAsia’s Plus! Plus! Plus! Campaign

Advertising — Mon, 08 Jun 2009 04:53:19 +0000

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8 June 2009 – BRANDTHINK today launched a brand new campaign for JetstarAsia, as part of an eight day marketing blitz across key regional markets. The campaign is a collaborative marketing effort with the Civil Aviation Authority of Singapore (CAAS) and the Singapore Tourism Board (STB), and included print advertising, key radio stations and online sites in the key markets including Malaysia.

The campaign, starting 8 June to 16 June allows you to get great benefits when you buy just a one-way ticket to Singapore. You’ll get a return ticket, a second night hotel stay, shopping vouchers and a ride on the Singapore Flyer completely free of charge!

BRANDTHINK handled the creative for radio in Malaysia, and production of Interactive ads that were launched regionally. The concept of the radio campaign is an extension of a different campaign for JetstarAsia ran in December 2008 to promote the launch of additional flights to Singapore from KLIA.

JetstarAsia – Plus! – English Version

JetstarAsia – Plus! – Chinese Version

Visit www.jetstar.com today for more information!

Check out our original concept ad in December 2008!

JetstarAsia KLIA-Singapore Launch Campaign

BRANDTHINK Malaysia — Sun, 01 Feb 2009 10:25:20 +0000

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When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned out to be a challenging affair. The question was, how do you draw the attention of would-be travelers without engaging in an all-out war at the time?

The solution was clear at the point: focus on the things that others were not focusing on. With its competition locked in a price war, BRANDTHINK rightly hypothesized that travelers are already used to the notion that air travel tickets would be low, to the point that price is no longer a main differentiators between brands.

Jetstar focused on the “experience of traveling”, using the message that it’s fun to travel with Jetstar to cut through the clutter. It also has strong selling points to backed its campaign as well: namely that it flies out of KL International Airport (where it’s more convenient and comfortable), its free online seat selection service (so that passengers do not need to wait in line) and that it is also competitively priced.

The end result was a creation of a series of bright happy ads that depict the fun of traveling with Jetstar. The campaign was executed via newspapers, online and FaceBook.

The Launch Banner Ad: In addition to newspapers, an online campaign was also run on The Star Online to promote the new flight to Singapore.

Phase II of Launch Campaign: Phase 2 included an element of contest into the ad campaign, where visitors are drawn into a microsite to enter a contest to win a Singapore trip for 7 of their friends.

The Result: Within months of the campaign, the load-factor onboard each Jetstar flight to Singapore has doubled, paving the way for Jetstar to launch additional flights in December 2008.

Other Countries: The campaign proved to be successful that the concept elements were used in many countries that Jetstar operates in.

Jetstar Campaign on TravClass Website

November 2008 Campaign in Hong Kong and Singapore

Jetstar December 2008 Campaign in Taiwan

Jetstar – I Love Jetstar Campaign!

Advertising — Fri, 21 Nov 2008 08:01:29 +0000

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From Dec 1, Jetstar Asia will begin services of 19 weekly flights in an increasingly competitive environment. While low fares remain the main competing factor for almost all other airlines, the Jetstar campaign differentiates Jetstar in the area of the travel experience. Pricing across all carriers has reach saturationpoint where differentiation is almost moot, Jetstar stands out by being the carrier that provides an fun, more enjoyable experience while traveling. Jetstar was also recently recognised by Skytrax as Asia’s best low-cost airline.

Our agency today launches the www.ilovejetstar.com.my. The campaign aims to promote and educate Malaysian travelers on the benefit of flying with Jetstar to Singapore – among them, departure from KLIA, arrival to Singapore Terminal 1, free online seat selection and low fares.

The Radio Ad:

Find out more about Jetstar or make your bookings at www.jetstar.com.

BRANDTHINK celebrates Jetstar Asia’s 4th Anniversary

Advertising — Thu, 06 Nov 2008 19:23:25 +0000

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23 Oct 2008. Today, BRANDTHINK unveils the campaign for Jetstar Asia’s 4th anniversary in Singapore with www.ilovejetstar.com. (As the campaign has already ended, the site is no longer live, so specific server functions may not work.)

The campaign, consisting of banner ads, electronic direct mail and microsites centres on the happiness of flying with Jetstar and invites travellers to celebrate with Jetstar with free giveaways, special fares and more.