Welcome to Issue #04 of Media+Headlines, our brand new article series focusing on the latest trends around media in Malaysia. As we greet the new year, we would like to highlight a couple of publications doing greetings of their own too. Malay Mail returns After a month-long hiatus in which the publication...

Welcome to Issue #03 of Media+Headlines, our brand new article series focusing on the latest trends around media in Malaysia. Today, we take on the ever increasing competition between English dailies in Malaysia in its fight for readership, advertising dollars and marketshare. Bid & Win with The...

Over the past week, Google launched their Google+ pages for Brands in order to capitalize on the use of social media by businesses around the world. New networks in the social networking scene would no doubt create a potential sea of change in all social media campaigns in the coming future. How does...

Welcome to Issue #02 of Media+Headlines, our brand new article series focusing on the latest trends around media in Malaysia. This issue we are taking a glimpse of Masterchef Malaysia, Crowd-sourcing trends on StyleKandi and 16 years of Cleo in Malaysia. Breaking News: Google+ launches Brand Pages Just...

Media+Headlines is a brand new series of articles on what’s happening in and around the media scene. Combining resources from our PR, advertising and media teams, we’ll be bringing you updates and analysis on the latest trends in publishing, editorial and events related to newspapers, magazines,...

In April, we published a post about how the iPad will change marketing. Now that it’s June and the iPad had the time to sell through 2 million units worldwide (an amazing figure), we are now seeing signs of iPad ACTUALLY changing marketing. Who’s doing it at the moment? 1. Wired Magazine...

Early this month, Facebook unveiled new guidelines on advertising on its performance network. The new guidelines aim to weed out questionable ads on its performance network. Personally, we think it’s a good development as improving the quality of advertising on its performance network will ultimately...

Steve Jobs previewing the iAd. Image from Engadget.com At its Developer Preview of the iPhone 4.0 software, Apple launched the iAd. iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always...