Our (Work), Presented in Cases
Posted by:
BRANDTHINK Malaysia | Sep 29th, 2009
Filed in: #Advertising, #Marketing, #PR, #SocialMedia, Insights
Filed in: #Advertising, #Marketing, #PR, #SocialMedia, Insights
Case studies are a great way to learn new things. Over nearly 10 years, our agency has slowly built a collection of cases that we draw on every year for inspiration, for insight and for principles of success.
Highlighted below is a sample collection of the experiences we have shared with our clients....
BRANDTHINK Insight: How to make an offer your customer cannot refuse
First published as a two-part series in IT@Work, The Sun, Mon, 8 Oct 2001 and 15 Oct 2001
So, you have already decided on the strategic action to take for your marketing efforts: who to target, where to advertise, what database to use and the promotional mechanism to use. So what next?
At some point,...
Insight: Evaluating third-party mailing databases
A Guide to Identifying, Evaluating and Selecting High-Response Mailing Lists – originally published as “Mailing Lists under the microscope” in IT@Work, The Sun, Mon, 1 Oct 2001
It will come a time when your business will have to seek out new customers. Whether you are introducing a...
Insight: Customers are not created equal
Improving advertising effectiveness via segmentation methods – First published in IT@Work, The Sun, Mon, 20 August 2001
You’ve probably heard this phrase a million times. Not all your customers are created equal. The art and craft of creating advertising that compels your customers to buy...
Insight: Loyalty: The Currency of Business
Enhancing the value of your customers through a loyalty program - First published in IT@Work, The Sun, Monday, 16 July 2001
There are many types of loyalty programs and they are all limited only by the imagination of marketers. Examining the various types of loyalty programs – the most common...
