Steve Jobs previewing the iAd. Image from Engadget.com At its Developer Preview of the iPhone 4.0 software, Apple launched the iAd. iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always...

The moment has come, Apple today shipped the iPad — billed as a game changer in the tech world. Few product launches have received as much attention as the iPad since the iPhone or the iPod, and those two examples radically changed the music and phone industry permanently. There are of course those...

Recently, we sat down with the kind folks over at BFM89.9 and shared our thoughts on marketing, advertising, agency life and our business. Listen in to our interviews on Malaysia’s business station, BFM 89.9. These interviews were aired on Wednesdays at 1pm on BFM’s Resource Centre. Episode...

In about 10 weeks from today, BRANDTHINK Malaysia will celebrate 10 years in the marketing communications industry. What started as a boutique ad agency in the year 2000 has grown into an integrated communications group that includes PR, interactive and activation. BT2010 is a passion project to highlight...

Case studies are a great way to learn new things. Over nearly 10 years, our agency has slowly built a collection of cases that we draw on every year for inspiration, for insight and for principles of success. Highlighted below is a sample collection of the experiences we have shared with our clients....

We all know the scenario: Contest objective that targets a gazillion unknown people. Competing for media coverage that appears in unknown corners in as many unknown magazines as possible. Two teenage girls competing with one another to see how many friends they both have. Database vendor bragging that...

If your business is looking for ways to leverage on new social media technologies to reach out to customers, then this guide is for you. Twitter 101: http://business.twitter.com/twitter101 Made by the creators of Twitter itself, Twitter 101 is a friendly instructional guide for any business to create...

Stage 1: Brand recognition – also known as “ya, I’ve heard of it somewhere” is low level consciousness of your product, service or brand in the minds of your consumers. At this stage, your advertising has made perhaps a small inroad. Some people may have come across it and remember...