How should you measure success?
Someone forwarded me this post, and I can’t verify the source. But I think it’s important enough to share (so if you guys know where the source is, do let me know so I can properly credit the author.
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If measurement is so important, what should you and your client measure?
Satisfaction...
BRANDTHINK Insight: How to make an offer your customer cannot refuse
First published as a two-part series in IT@Work, The Sun, Mon, 8 Oct 2001 and 15 Oct 2001
So, you have already decided on the strategic action to take for your marketing efforts: who to target, where to advertise, what database to use and the promotional mechanism to use. So what next?
At some point,...
Insight: Evaluating third-party mailing databases
A Guide to Identifying, Evaluating and Selecting High-Response Mailing Lists – originally published as “Mailing Lists under the microscope” in IT@Work, The Sun, Mon, 1 Oct 2001
It will come a time when your business will have to seek out new customers. Whether you are introducing a...
Insight: Growing your customer list
First published in IT@Work, The Sun, Mon, 27 August 2001
The biggest question I get these days is where do I get an email database? Many businesses today are not sure where to start when considering an email marketing program. The chief concern being the lack of a customer database, or a lack of email...
Insight: Customers are not created equal
Improving advertising effectiveness via segmentation methods – First published in IT@Work, The Sun, Mon, 20 August 2001
You’ve probably heard this phrase a million times. Not all your customers are created equal. The art and craft of creating advertising that compels your customers to buy...
Insight: Loyalty: The Currency of Business
Enhancing the value of your customers through a loyalty program - First published in IT@Work, The Sun, Monday, 16 July 2001
There are many types of loyalty programs and they are all limited only by the imagination of marketers. Examining the various types of loyalty programs – the most common...
Insight: Welcome back shoppers!
Measuring the value of regulars in your business — by JHT, first published in IT@Work, The Sun, Monday, 9 July 2001
Much has been said about the demise of dotcom e-commerce businesses. Poor business model, unchanging consumer behavior, references to huge losses by Amazon.com all seemed like valid...
