Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving. While Internet users used to congregate...

If your business is looking for ways to leverage on new social media technologies to reach out to customers, then this guide is for you. Twitter 101: http://business.twitter.com/twitter101 Made by the creators of Twitter itself, Twitter 101 is a friendly instructional guide for any business to create...

Measuring PR Campaign Performance Not too long ago, the yardstick for measuring the success of a PR campaign seemed so simple. Calculate the number of clippings you can generate, or number of times you can get your product or spokesperson on that one program everyone’s watching seems to do the...

PR 101: If you’ve never used a PR agency before this, you’ll be certain to ask “What value can you gain from our PR agency services?” Here are some very quick facts on the benefits of working with BRANDTHINK for your PR needs: 1. A talented team of people to create and manage...

Stage 1: Brand recognition – also known as “ya, I’ve heard of it somewhere” is low level consciousness of your product, service or brand in the minds of your consumers. At this stage, your advertising has made perhaps a small inroad. Some people may have come across it and remember...

Someone forwarded me this post, and I can’t verify the source. But I think it’s important enough to share (so if you guys know where the source is, do let me know so I can properly credit the author. —– If measurement is so important, what should you and your client measure? Satisfaction...

First published as a two-part series in IT@Work, The Sun, Mon, 8 Oct 2001 and 15 Oct 2001 So, you have already decided on the strategic action to take for your marketing efforts: who to target, where to advertise, what database to use and the promotional mechanism to use. So what next? At some point,...

A Guide to Identifying, Evaluating and Selecting High-Response Mailing Lists – originally published as “Mailing Lists under the microscope” in IT@Work, The Sun, Mon, 1 Oct 2001 It will come a time when your business will have to seek out new customers. Whether you are introducing a...