Spotlight: Why you’ll enjoy life more with BRANDTHINK PR
Posted by:
PR & Publicity | May 26th, 2009
Filed in: Insights
Filed in: Insights
PR 101: If you’ve never used a PR agency before this, you’ll be certain to ask “What value can you gain from our PR agency services?” Here are some very quick facts on the benefits of working with BRANDTHINK for your PR needs:
1. A talented team of people to create and manage...
Spotlight: How famous do you want to be?
Posted by:
BRANDTHINK Malaysia | May 23rd, 2009
Filed in: Insights
Filed in: Insights
Stage 1: Brand recognition – also known as “ya, I’ve heard of it somewhere” is low level consciousness of your product, service or brand in the minds of your consumers. At this stage, your advertising has made perhaps a small inroad. Some people may have come across it and remember...
How should you measure success?
Posted by:
Advertising | Jan 21st, 2007
Filed in: Insights
Filed in: Insights
Someone forwarded me this post, and I can’t verify the source. But I think it’s important enough to share (so if you guys know where the source is, do let me know so I can properly credit the author.
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If measurement is so important, what should you and your client measure?
Satisfaction...
BRANDTHINK Insight: How to make an offer your customer cannot refuse
Posted by:
BRANDTHINK Malaysia | Oct 15th, 2001
Filed in: Insights
Filed in: Insights
First published as a two-part series in IT@Work, The Sun, Mon, 8 Oct 2001 and 15 Oct 2001
So, you have already decided on the strategic action to take for your marketing efforts: who to target, where to advertise, what database to use and the promotional mechanism to use. So what next?
At some point,...
Insight: Evaluating third-party mailing databases
Posted by:
BRANDTHINK Malaysia | Oct 1st, 2001
Filed in: Insights
Filed in: Insights
A Guide to Identifying, Evaluating and Selecting High-Response Mailing Lists – originally published as “Mailing Lists under the microscope” in IT@Work, The Sun, Mon, 1 Oct 2001
It will come a time when your business will have to seek out new customers. Whether you are introducing a...
Insight: Growing your customer list
Posted by:
BRANDTHINK Malaysia | Aug 27th, 2001
Filed in: Insights
Filed in: Insights
First published in IT@Work, The Sun, Mon, 27 August 2001
The biggest question I get these days is where do I get an email database? Many businesses today are not sure where to start when considering an email marketing program. The chief concern being the lack of a customer database, or a lack of email...
Insight: Customers are not created equal
Posted by:
BRANDTHINK Malaysia | Aug 20th, 2001
Filed in: Insights
Filed in: Insights
Improving advertising effectiveness via segmentation methods – First published in IT@Work, The Sun, Mon, 20 August 2001
You’ve probably heard this phrase a million times. Not all your customers are created equal. The art and craft of creating advertising that compels your customers to buy...
Insight: Loyalty: The Currency of Business
Posted by:
BRANDTHINK Malaysia | Jul 16th, 2001
Filed in: Insights
Filed in: Insights
Enhancing the value of your customers through a loyalty program - First published in IT@Work, The Sun, Monday, 16 July 2001
There are many types of loyalty programs and they are all limited only by the imagination of marketers. Examining the various types of loyalty programs – the most common...
