First published in IT@Work, The Sun, Mon, 27 August 2001 The biggest question I get these days is where do I get an email database? Many businesses today are not sure where to start when considering an email marketing program. The chief concern being the lack of a customer database, or a lack of email...

Improving advertising effectiveness via segmentation methods – First published in IT@Work, The Sun, Mon, 20 August 2001 You’ve probably heard this phrase a million times. Not all your customers are created equal. The art and craft of creating advertising that compels your customers to buy...

Enhancing the value of your customers through a loyalty program - First published in IT@Work, The Sun, Monday, 16 July 2001 There are many types of loyalty programs and they are all limited only by the imagination of marketers. Examining the various types of loyalty programs – the most common...

Measuring the value of regulars in your business — by JHT, first published in IT@Work, The Sun, Monday, 9 July 2001 Much has been said about the demise of dotcom e-commerce businesses. Poor business model, unchanging consumer behavior, references to huge losses by Amazon.com all seemed like valid...