Early this month, Facebook unveiled new guidelines on advertising on its performance network. The new guidelines aim to weed out questionable ads on its performance network. Personally, we think it’s a good development as improving the quality of advertising on its performance network will ultimately...

Case studies are a great way to learn new things. Over nearly 10 years, our agency has slowly built a collection of cases that we draw on every year for inspiration, for insight and for principles of success. Highlighted below is a sample collection of the experiences we have shared with our clients....

We all know the scenario: Contest objective that targets a gazillion unknown people. Competing for media coverage that appears in unknown corners in as many unknown magazines as possible. Two teenage girls competing with one another to see how many friends they both have. Database vendor bragging that...

Online advertising isn’t new. Neither is social media. From the days of BBS, online discussion forums, instant messaging and more recently blogs – social interactions between people online, now referred to as social media – is constantly evolving. While Internet users used to congregate...

If your business is looking for ways to leverage on new social media technologies to reach out to customers, then this guide is for you. Twitter 101: http://business.twitter.com/twitter101 Made by the creators of Twitter itself, Twitter 101 is a friendly instructional guide for any business to create...