BRANDTHINK Malaysia » Events & Activation

#Rewind 2011: Our Top 7 Favorite Events of 2011

BRANDTHINK Malaysia — Wed, 28 Dec 2011 07:59:18 +0000

We are fast approaching the end of the year 2011. Exiting the noughties and entering the “tens” has brought with it much experience and exciting times for the agency on both the PR and Creative sides. For the past 12 months, we have been involved with marketing campaigns that made us proud of what we do. In this multi-part year-end special, we look at the top seven favorite events that put smiles across our faces.

IWC: Timeless Memories in Portofino

On a starry night in Kuala Lumpur, IWC aficionados gathered at White Box, a hip contemporary art space at MAP @ Publika for a private viewing of Peter Lindbergh’s Portofino, an artistic collaboration between the legendary photographer and the renowned Swiss watchmaker, along with IWC’s famous Friends of the Brand.

For this event, the team went all out to recreate a 60s-inspired feel, infused with the essence of La Dolce Vita – the sweet life, as the Italians call it. Outside, for the grand entrance, the replica of a cinema theatre entrance of the past was constructed. Simple but commanding in appearance, it was dotted with lightbulbs and certainly did its part in setting the mood for the evening. A vintage Alfa Romeo and a Fiat were brought in to add to the feel of the era, as well as models dressed in 50s garb.

Dulux Color Futures 2012 Launch

A departure from our typical luxury events, BRANDTHINK was tasked with the launch of Dulux ColourFutures in Malaysia, encompassing PR, publicity and event management.

The launch event incorporated splashes of color throughout the venue. Colourful mats and posters were the order of the day, showcasing different Colours of the Year from previous years. A bright and energetic team of flash mob dancers brought a buzz into the room when they performed their routine, which ended with a bang – inviting the Managing Directors on stage, they tore off the white paper sealing the backdrop of the stage to reveal the Colour of the Year for 2012 – a blushing and lively Tea Dance Red.

Kronenbourg 1664 and Kronenbourg 1664 Blanc Launch

One of our most notable projects was the launch of Kronenbourg 1664 in Malaysia. The best-selling super premium French beer with a light taste is closely associated with the arts, fashion and all things creative. With the tagline of “The French Art of Pleasure”, Kronenbourg 1664 was ready to offer Malaysians a beer that came with a culture of its own.

What made this really special was that we worked intimately on introducing the philosophy, heritage and brand story of Kronenbourg 1664 months ahead of its official launch. The brand went on to capture the imagination of consumers and became one of the most talked about new brands in the beer industry.

Among the media and public relations we handled for Kronenbourg 1664 were the Kronenbourg 1664 launch, the launch of Kronenbourg 1664 Blanc, the Kronenbourg Media Appreciation Night and Kronenbourg Who’s Next Designer Search in conjunction with Malaysian International Fashion Week 2011.

Häagen-Dazs Christmas Convoy

Häagen-Dazs, purveyor of slow-melting ice cream and indulgent moments greeted the Christmas and holiday season with a selection of new and limited edition menu offerings nationwide. As its official PR agency, BRANDTHINK developed and conceptualized the Haagen-Dazs Christmas Convoy to take its Christmas delight and merriment to the public.

In line with its Getting Closer tagline, the Christmas Convoy carrying lanky Santarinas and one hot Santa Claus made stops around high-traffic locations in Kuala Lumpur to meet and greet the public. Bearing Haagen-Dazs minicup ice creams, the Christmas Convoy was greeted with much fanfare from weekend shoppers and families crowding the shopping malls.

[FACEBOOK ALBUM] [PRESS RELEASE] [UNOFFICIAL BLOG]

DC Comics Super Heroes Store Launch

Superman? Batman? Wonder Woman? It should be pretty obvious why this landed our favorites list.

The world’s favorite house of superheroes, DC Comics Super Heroes recently opened its first boutique in Malaysia. Located on the sixth floor of Pavilion KL, the boutique is home to DC Comics merchandise, memorabilia and props from real DC Super Hero movies, including a Batmobile at the store entrance. The launch of DC Comics Super Heroes was long overdue – but better late than never. BRANDTHINK was tasked with PR and publicity matters for the launch.

The Big Launch(es)

We get a little excited when an Apple retailer opens shop in Malaysia. We are proud to have helped many resellers launch their stores as part of our work with Apple and this year, we took our launch concepts even further. The Big Launch for Machines Aeon Bukit Tinggi in Klang and The Big Launch for Machines Aeon Tebrau City in Johor Bharu was greeted with much fanfare, and there was a buzz surrounding the respective Machines store before it even opened.

Over 100 people were lined up at the stores for the 12pm official launch even before the mall opened at 10am. Some of the earlier ones in line were there the night before! These launch events were one of the most exciting ones we had and we’re really proud to be caught up together with all the excitement of everything Apple.

Roger Dubuis La Monegasque Launch

It’s not everyday we get to feel like a million dollars. Geneva-based watch manufacturer Roger Dubuis’ latest collection in 2011 features Monte Carlo casino-inspired timepieces. Aptly named the La Monegasque after the culture and people of Monaco, the collection of Chronographs and Automatics were introduced to the Malaysian press, glitterati and watch aficionados at an evening of dinner and entertainment called The Player’s Universe.

The highlight of the night was the after-dinner party, kicked off by Janet’s rendition of Hey Big Spender. The blackjack and roulette tables were open for the night. Guests were given RD money at the start of the event to use in their rounds of blackjack or roulette, and one very lucky player of the night walked home with a watch from the La Monegasque collection.

[FACEBOOK ALBUM] [PRESS RELEASE] [UNOFFICIAL BLOG]

Related posts:

PR+Events: Timeless Memories of Portofino with IWC in Malaysia

BRANDTHINK Malaysia — Wed, 14 Dec 2011 19:39:26 +0000

The International Watch Company (IWC) recently teamed up with legendary photographer Peter Lindbergh to create a photographic collection, “Peter Lindbergh’s Portofino” – named after the IWC Portofino selection of timepieces. The curated collection of black and white photographs travels around the world and made its one and only Malaysian pit stop at contemporary art gallery space, White Box at MAP @ Publika. As IWC’s PR Agency of Record in Malaysia, we had the opportunity to put on an exclusive exhibition featuring the iconic photographer on 16 November 2011.

Snapshot with Peter Lindbergh

Peter Lindbergh has shot many legendary figures and his images have graced countless magazine covers, most noticeably kickstarting the supermodel phenomenon with the British Vogue January 1990 cover.

Peter, along with IWC and Friends of IWC came together under the banner of Portofino for a photographic collection that featured IWC’s Portofino collection and for the first time ever, stars such as Kevin Spacey, Elle McPherson, Eric Dane, Cate Blanchett, Jean Reno and Zinedine Zidane.

Set in the small but picturesque fishing village of Portofino, the Italian theme of La Dolce Vita (The Sweet Life) resonated throughout the shoot and translated into simple, beautiful images.

From Idea to Birth

From the start, we knew that we had to create an arresting experience worthy of the masterpieces on showcase. Drawing the inspiration from Peter’s magical photographs, the glamourous personalities he captured and the allure of the Italian Riviera, we recreated the glam of a film festival. The concept called for a glamourous, glitzy Hollywood-style set that would transport our guests right into the world of the stars.

The entrance of the White Box was transformed into a beautiful grand entrance of a cinema reminisce of a Hollywood film premiere. Sharing the limelight at the entrance were two bright red vintage cars, an Alfa Romeo and a Fiat. These perfectly conditioned cars, manufactured in the fifties, were much sought-after for impromptu photo shoots throughout the night whenever guests arrived.

Those invited to experience “A Night in Portofino” include the crème de la crème of Malaysia’s high society, celebrities and watch connoisseurs. As they arrive and made their way up the red carpet, models dressed in fifties’ garb and bright smiles welcomed them in style. Accompanying the guests as they strode up the walkway, they were flanked by “paparazzi” flashing their cameras. The grandiose entrance certainly became a table topic for the night and had guests feeling like movie stars themselves!

Creating Timeless Memories

White Box was an empty canvas with movable walls that allowed for the creation of an art gallery. The framed pictures hung on these walls and created a flow to the event, allowing for guests to peruse the images one at a time at their own pace. Cocktail tables dotted the area alongside watchtowers that held another masterpiece – the Portofino collection. These allowed for guests to study the inspirational timepieces behind the photographs.

A Night to Remember

The “IWC Timeless Memories of Portofino” event was true to the IWC brand, bringing to life aspects of the Portofino culture.

From our experience, we knew that guests would love the idea of photo moments that they could take home and remember. That led to the creation of the Portofino corner, a scene right out of the Italian fishing village, complete with a Vespa and movie lights where guests could take a souvenir picture as keep-sake. Lovely models add to the prestige to give it a unique experience.

As for entertainment, guests were spoiled for choice. Portraiture artists were ready to sketch a true-to-life image of the guests, while a silhouette artist went around to cut out the profile of guests in a jiffy. These activities allowed IWC to created a lasting impression, memories guests could take home and relive. A live jazz band was on hand to provide the soundtrack to the night serving sounds of smooth jazz, samba and Italian themes.

There was also a live cooking stations serving a delectable palette of Italian canapés, washed down with Italian wine to suit the theme of the evening.

The charming Fay Hokulani was the host for the evening, engaging the guests as the night went on. Goris Verburg, the Managing Director of IWC South East Asia graced the event and introduced the guests to the scenic Portofino and the iconic IWC watches.

More Resources:

Press Release: IWC Southeast Asia Presents “Peter Lindbergh’s Portofino”

More photos at: BRANDTHINK Facebook Album or BRANDTHINK Google+ Page

Related posts:

PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia

BRANDTHINK Malaysia — Sun, 20 Nov 2011 16:16:57 +0000

Every year, the international paints company Dulux comes up with a set of colour palettes for the year to come. The colour trend analysis of sorts is carried out by colour experts and members of the creative and design industry, who look at emerging international trends and synthesize it for consumers.

This year, BRANDTHINK was the agency tasked with the launch of ColourFutures™ 2012 in Malaysia (which also revealed the Colour of The Year for 2012). The agency was tasked with the planning and execution of the event along with the comprehensive media and public relations campaign.

www.youtube.com/watch?v=D228IlRpoUU

Event Objective

To create awareness and to educate and inform people on the colour trends for the upcoming year 2012. This campaign was also tailored to enable all audiences – partners and consumers alike to get a feel of what ColourFutures™ 2012 will entail. We want people to relate in a tangible way to the themes presented.

Execution

Held at Black Box MAP in Publika, Solaris Dutamas, the launch saw media and guests of Dulux in attendance, including Managing Director of AkzoNobel Decorative Paints for South East Asia and Pacific, Jeremy Rowe and Managing Director of ICI Paints Malaysia, C.W. Goh.

The all-black venue was an appropriate backdrop for bursts of colours (colourful carpets, photowalls, props, laser lights), which served as a reminder of the theme throughout the evening. The movable walls provided flexibility to build and create a space as we deemed fit for the event.

From the props to the launch gambit, everything was carefully selected and choreographed to befit the theme of ‘Possibilities’, which is also the theme of the Colour of The Year 2012. With this in mind, what better way to unveil the Colour of The Year 2012 than to have a group of energetic dancers reflect the theme of possibilities. Just as the dance routine came to an end, both Managing Directors were ushered on stage and together with the dancers tore off the white wallpaper covering the stage background, revealing Tea Dance – a blushing, lively red shade that is at once whimsical and serious, dynamic and soft, thus bringing about the dominant concept for 2012 “Possibilities” for the Colour of the Year.

The unveiling took centre stage as a group of flashmob dancers brought the place to live with their energy and dynamism in celebration of the upcoming year 2012. The upbeat dance routine was a showcase of what 2012 is able to hold for us with regards to the Colour of The Year 2012. It is a celebration of what’s to come. With the Colour of The Year, 2012 will mark a year of endless possibilities, of new things and great successes.

Creative Tinkering

With the advantage of being integrated, our Creative team was also involved in ensuring a clear consistent message for the launch. The thematic walls and the staging was beautifully crafted by our designers in collaboration with our PR team and the result is a consistent messaging clarity that greets the audience the moment they enter the venue.

The wall of color at the reception alluded the audience to previous years’ Colour of the Year, to showcase AkzoNobel’s long standing tradition of color trend research.

Along with ‘Possibilities’ as the dominant trend, there was also 5 related key trends for ColourFutures™ 2012. For the unveiling of these 5 key trends, five photowalls were custom-made and built for the event. Each of these photowalls corresponded to the colour palette and theme of each of the 5 key trends of 2012 – One Small Seed, Delicate Mix, Rediscovered Heroes, Living Scrapbook and Different Worlds.

Because of the amount of trends we had, the challenge was to make each trend carry a distinct meaning to the guests – they had to leave the event knowing that each trend was a separate entity with a different story in itself. To engage the guests and create a connection between them and the five trends, we created the idea of attaching corresponding items to the theme. Each photowall with an accompanying model and props served as a simple recollection of the trend. For example, the key trend One Small Seed is about our personal bond with nature, and had real plants and gardening tools as the accompanying props for the relating photowall.

With relatable memes created and the use of photowalls and props allow Dulux’s message to be imprinted into the audience’s memory. Otherwise, the print-out photos given at the launch serve as a backup, just in case.

PR Executions

As part of this project, BRANDTHINK arranged for an exclusive media interview for the Netherlands-based Aesthetic Manager of AkzoNobel Decorative Coatings, Heleen van Gent. A noted colour expert, Heleen shared about the journey that the colour experts from all around the world take in the discovery of ColourFutures™ 2012. Heleen also provided an insiders view on how colours are able to invoke senses as well as provide opportunities. She also shared about various colour trends and how these trends translate into every day lives for people from all across the globe providing readers a more in-depth knowledge of what of ColourFutures™ is all about.

See Press Releases: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Result

Lauches have a way to focus the audience in on key themes and messages and a well-executed event leaves the message to linger for months to come. That’s exactly what was achieved with ColourFutures™ 2012.

In the 3 weeks following the launch, Dulux ColourFutures™ 2012 secured media coverage across a variety of newsprint and publications, ranging from business to lifestyle. The message and news was disseminated across a wide mass of audiences.

Here are a selection of some of the coverage generated:

TV Coverage:

www.youtube.com/watch?v=xgjibQ_ggsM

www.youtube.com/watch?v=cL79v3Z7quA

www.youtube.com/watch?v=AqoSJ_UQEME

Other Resources:

Press Release: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Facebook Album: https://www.facebook.com/media/set/?set=a.10150471831778338.426078.37431508337&type=1

From our unofficial blog: Behind the scene look / Event Report

For more information about our PR and events services, please contact us at +60-3-22872255. We’ll be more than happy to assist you for your brand or product launch campaigns.

Related posts:

PR: Grand launch of Bang & Olufsen showcase gallery

BRANDTHINK Malaysia — Wed, 19 Oct 2011 05:22:33 +0000

Danish brand Bang & Olufsen, famed for its high quality audio and visual products opened its first flagship showroom in The Gardens Mall, Mid Valley. BRANDTHINK, via its regional partner MJ Group was tasked with all PR-related and launch event matters for the opening on the 13th of October 2011.

Recently voted as one of the coolest brands in the United Kingdom by research company Coolbrands, the launch of the Bang & Olufsen showroom was graced by VIPs as well as guests from the media. One of the key objectives of the PR campaign was to highlight the design sensibilities of the Bang & Olufsen brand through its BeoLiving concept. The BeoLiving concept was incorporated into the 1,400 square feet store, integrating high-class functionality with lifestyle. This concept seamlessly integrates through every facet of the home entertainment experience with push of a button.

In the limelight and on display that night was one of Bang & Olufsen’s newest and most modern technology yet – the 85-inch plasma TV, the BeoVision 4. The home cinema system is the first Full HD screen TV with 3D and is controlled by the Beo6 remote control. The giant home cinema system aims to deliver the ultimate TV experience with exceptional cinema quality.

The all-new BeoSound 8 was also the center of attention that night. The elegantly-designed powerful speaker dock for iPad, iPhone and iPod delivers top-notch sound performance wherever it is placed. It also comes with a unique manual room adaptation switch with three positions for the optimized sound performance. Two units of the BeoSound 8 were given out as lucky draw prizes that night.

To add pizzazz to the launch, these two stars of Bang & Olufsen were incorporated into the launch gambit. When the VIPs pushed a button on a remote control, the BeoVision 4, BeoSound 8 and other Bang & Olufsen products in the store was turned on and played the same audio and visual material, to the delight of those present.

Violinist extraordinaire Joanne Yeoh was roped in to perform for the launch. Her dazzling performance was enhanced by the powerful Bang & Olufsen speakers, adding dimension to the soundtrack of the momentous occasion.

Further resources:

Photo album from the Launch Event: Facebook Album

Press Release of the boutique opening: Bang & Olufsen opens flagship store in Kuala Lumpur, Malaysia

Product Press Releases:

Speaker docking gets serious with Bang & Olufsen

Bang & Olufsen launches new elegant TV giant with 3D

#InTheNews: BRANDTHINK Bags Two Accounts

Related posts:

Event: Creating a Buzzing Launch platform with The Big Launch, Machines

BRANDTHINK Malaysia — Mon, 19 Sep 2011 05:44:59 +0000

Machines, Apple’s Premium Reseller in Malaysia saw its seventh and newest outlet open in Aeon Bukit Tinggi, Klang, earlier this year. The Big Launch on April 16, 2011 saw much excitement and enthusiasm among the attendees. BRANDTHINK was tasked with the event and activation under the Big Launch program, a fast start launch platform designed to create buzz for new stores from Day 1. The platform has been used consistently with other store launches and has proven to be successful in generating crowds and excitement for the new stores.

As with the past launches of other Apple Premium Resellers (Bangsar Shopping Center, Ipoh Parade, etc), fans were queueing up hours before the Big Launch for their chance at a mystery box of goodies. Called the WooHoo! Box, the content is randomized, holding gifts such as food vouchers, merchandise and such. A few WooHoo! Boxes were filled with Apple products like the iPod.

We decided to up the ante for the launch of Machines Aeon Bukit Tinggi and came up with a couple of creative methods to get people to participate in the launch, using tools such as Facebook to create pre-event hype and generate interest. For example, the first five people in the five spots (out of the available hundred) will receive the Super WooHoo! Box. Three of these spots were open to everyone via contests.

www.youtube.com/watch?v=Yk_0Nzia8Xo

The first WooHoo! spot is reserved for the earliest person in line. The second spot can be won through an iOS game challenge. The third spot is available for the winner of the Third Spot App designed by BRANDTHINK and ran through Facebook, while the fourth and fifth spots are for the second and third earliest, respectively.

The iOS game challenge was open to the people in line, where they had to play an iOS game on an iPod touch. The person with the highest game score will be catapulted to the second spot from whichever spot he or she was in. The third spot goes to the person with the highest points on the 3rd Spot app on Facebook. Through this app, every friend whom the user invites entitles the user to one point. The user will get an additional point for every invited friend who accepts the invitation.

The event drew a large crowd before the mall opened, with some camping overnight to be the very first in line. Those who were there were entertained by Jin of Hitz.fm, a self-professed Apple fan himself. Custom signboards were also created to capture the excitement of the moment, with many fans posing with them as our photographers snap away.

The crowd was engaged and ready to step foot into the Machines store at 2pm, when the launch commenced with a flash mob and a lion dance.

Related posts:

PR: Clinelle Brightening Serum Launch in Malaysia

PR & Publicity — Wed, 10 Aug 2011 14:13:23 +0000

Beauty brand Clinelle draws inspiration from the simple beauty of the daisy for the latest addition to its whitening range, the Clinelle Brightening Serum. Clinelle Brightening Serum contains daisy extract and functions to reduce dark spots on the skin, besides providing hydration and brightening the skin.

In ancient Roman times, the common daisy was used by soldiers as a medicine to treat cuts and wounds due to its healing properties. Daisies are also a favorite flower among children, who, since the Victorian era, would use it to make daisy chains for play. In terms of its horticultural value today, the common lawn daisy is seen as a weed that persists in growing close to grass level, and is not affected by mowing. Despite all of that, the daisy remains as a symbol of simplicity, beauty and brightness, a fact that can be contributed to its aesthetically pleasing appearance.

The launch of Clinelle Brightening Serum on 21st July 2011 at the Sky Lounge of Maya Hotel was attended by members of the media and selected Clinelle partners. It was a product launch like no other as plenty of activities were prepared for the attendees.

As the guests arrived, they were ushered to tables where they could get their caricatures done by artists, on stock paper created specially for the event. Light refreshments were served to all who were present.

In her opening speech, Senior General Manager of EIG Pharma Asia, Ms. Susan Lim, thanked the guests for their presence at the launch and introduced the newest addition to Clinelle’s whitening range – the Clinelle Brightening Serum.

She went on to explain the properties of the three ingredients that make the serum effective – the Melaslow agent, which attracts and holds water, essential oils, which soothes and balances the skin’s condition, and the unique Envinix system, which repairs, refines and reshields the skin. She then revealed the serum by lifting off a white cloth over a glass box, and a few models showcased bottles of it for the guests’ perusal.

The launch continued with a mingling and pampering session at the Hand Spa and the Beauty Bar. At the Beauty Bar, Skinalists (Clinelle skin experts) assessed the skin condition of the guests and prescribed the appropriate Clinelle product for them.

Related posts:

Event: Graham-London with Mercedes GP F1 Party in Kuala Lumpur

BRANDTHINK Malaysia — Wed, 13 Apr 2011 08:43:16 +0000

In conjunction with the Formula One 2011 season, Anglo-Swiss watchmaker Graham-London hosted a private party on 6 April 2011 to launch its Mercedes GP Special Edition timepiece, the Mercedes GP Time Zone for the first time in Malaysia. BRANDTHINK Malaysia had the privilege of creating the entire experience for Graham-London and its guests.

Held at Bridge Bar on the 28th floor of G-Tower Hotel, the occasion was graced by Graham’s Brand Manager Mr. Pietro Tomajer, Graham’s International Marketing Director Mr. Olivier Degen and Mercedes GP Petronas Formula One team manager, Mr. Nick Fry. The event also saw the attendance of members of the media as well as Malaysia’s Youth and Sports Minister Y.B Dato’ Ahmad Shabbery Cheek, Bernie Chan, emcee of the event, Joey G, celebrity DJ of the night, Marion Counter and Ung Yiu Lin.

The launch continued with the introduction and welcome of a new friend to the Graham family, Mr. Azlan Iskandar, the national squash player who is currently ranked 10th in the world. “We are very glad and thank Mr. Azlan Iskandar for being a friend of us. His sports excellence, strong and edgy characteristics fit very well with Graham’s philosophy. “ Said Mr. Pietro Tomajer after presenting Azlan the brand very own famed Chronofighter. The introduction followed instantaneously by a Graham timepiece showcase of the Mercedes GP Special Edition Collection.

Guests were hyped with excitement through out the night with sought-after lucky draw prizes consisting F1 Grandstand tickets, F1 After-Race concert passes and a magnum sized GH Mumms champagne. To heighten the F1 excitement, there was also a specially created Graham car simulator for all racing enthusiasts at the party.

Resources

Press Release: Graham-London launches Mercedes GP Special Edition Watch

Facebook Album: http://www.facebook.com/album.php?fbid=10150212514453338&id=37431508337&aid=350169

Related posts:

Event: IWC SIHH 2011 Press Preview

PR & Publicity — Wed, 30 Mar 2011 02:00:50 +0000

7 March 2011, Kuala Lumpur: The Gold Class of the GSC Cinemas in Pavilion Kuala Lumpur was the setting for an IWC affair as the luxury watch company gives members of the media a preview of its SIHH 2011 collection.

BRANDTHINK Malaysia’s PR team was tasked with coordinating the event that gives a nod to the rare beauty and classic elegance of its watches. One of the highlights of the event was the showcase of the Portfofino collection. For more than a quarter of a century now, the Portofino watch family has held a firm place in the collection from IWC Schaffhausen. It is not only the entry-level model to the exclusive world of IWC watches, but also the epitome of a classical wristwatch for individuals with style. In the same way that the picturesque harbour town of Portofino stands for the dolce vita of the 1960s, Portofino watches are a combination of rare beauty and simple elegance.

Portofino attracts them all: musicians and millionaires, actors and aesthetes. These attraction makes the selection of GSC as the venue appropriate to the style and glamour projected. Guests present at the event get to have an up close personal look at the collection.

Related posts:

Event: MaxMara Spring/Summer 2011 Fashion Show

PR & Publicity — Sun, 20 Mar 2011 14:43:54 +0000

Fashion was in the air in March for our PR team at BRANDTHINK Malaysia. On a lovely afternoon of 10 March 2011, our PR and events team help weave a glamourous afternoon of fashion and style. Dazzling the local fashion aficionados, the MaxMara event was a classy sneak peak at its Spring/Summer 2011 collection. The fashion preview held at MaxMara Pavilion Kuala Lumpur boutique has brought a genuine panorama of the Italian runway glamour to the local scene.

The glitzy afternoon saw the attendance of representatives from MaxMara Italy, MaxMara’s enthusiasts, members of the Malaysian press, and a few familiar faces like the vivacious Chermaine Poo and stunning Nadine Ann Thomas, Miss Malaysia 2010. Guests were dazzled by the MaxMara fashion show featuring the season’s magnificent array of styles from the MaxMara and Sportmax collections. From earth tones, to more vibrant and daring tones like fuchsia, yellow and pink, the attention grabbing colours and prints heavily caught the attention of those present.

Related posts:

(Work) Creating the French Art of Pleasure with Kronenbourg 1664

BRANDTHINK Malaysia — Thu, 10 Feb 2011 04:58:15 +0000

Party-goers and fashionistas took on to the French lifestyle at the launch of Kronenbourg 1664, a super-premium French beer introduced by Carlsberg Malaysia. Kronenbourg 1664 is the best-selling premium beer in France and Malaysia joined more than 70 countries around the world including Hong Kong and Singapore to offer this refined brew.

About the New Brand

All over the world, the Kronenbourg 1664 beer attracts successful and discerning people who love beautiful things and know how to enjoy life. This super premium beer was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the fifties Brasseries Kronenbourg is France’s leading beer company, with a unique 350-year know-how and a famous portfolio of beer brands. In 2008 Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the best-selling super premium beer in France and is sold in more than 70 countries.

The Work

To get the brand started in just the right way, our PR&Publicity team got on to work months in advance of the official December 2010 launch. Crafting messages and programs designed to invoke the beautiful French lifestyle, our team created exclusive tasting sessions with members of the media and key influencers to introduce the brand, its heritage, its philosophy and its refined taste.

The Big Launch

Together with friends over at CIA International, the big launch event was held at The Hill, Damansara Heights on 1 December 2010. From the start of the evening, street magicians, French maids and caricature artists introduced guests to the French Art of Pleasure. The 300 plus guests were also the first in Malaysia to savour the Kronenbourg 1664.

To add to the unmistakably French theme, each guest was able to customise a Masquerade mask. Guests were also encouraged to have their photographs taken in an elaborate French living room inspired by lavish decorations of Château de Versailles famous for evening soirees thrown by King Louis XIV during his reign. The year 1664 was the inspiration for the creation of Kronenbourg 1664 and marked the founding of the Kronenbourg Brewery by its founder, Jerome Hatt.

A French affair will not be complete without a glamorous fashion showcase presented by the House of Lanvin, Lancel and Givenchy. The showcase by these iconic French brands exemplifies what France is known for: luxury, indulgence and pleasure, qualities imbued within a Kronenbourg 1664.

Guests revelled into the night as they were entertained by the beautiful voice of Jeanie and the Jazzy Chillers band and with like-minded individuals for company, they shared an enjoyable evening with a Kronenbourg 1664 or two.

The Result

The new brand was received with acclaim and is well covered in all major newspapers and periodicals in Malaysia. As a result of intimate taste sessions, news coverage also centered on the pleasure of drinking the premium beer, highlighting its taste profile and fine ingredients.

For more on Kronenbourg 1664, visit the following resources:

1. Press Release, Launch - Kronenbourg 1664 hits Malaysian shores with a fine taste of the French Art of Pleasure

2. Press Release, Post Event - A French Affair – Kronenbourg 1664 launches in style

3. Case Study - Creating the French Art of Pleasure with Kronenbourg 1664

4. Photos – on BRANDTHINK Facebook & on Kronenbourg 1664′s Facebook Page: Launch, Guests 1, Guests 2, Fashion Show.

Related posts:

(Event) Gucci Timepieces Launch with Pacific Time

BRANDTHINK Malaysia — Fri, 02 Jul 2010 12:22:52 +0000

Pacific Time Pte Ltd, a leading distributor of luxury timepieces and watch accessories since 2003, is delighted to welcome Gucci Timepieces into its portfolio of fine watches. To that end, a launch event was held on 1 July 2010 in Malaysia to celebrate the new partnership between the luxury icons.

Ms Sharon Lim, Executive Director of Pacific Time said at the launch; “Even though Pacific Time is relatively young, we have grown our team and actively acquired distributorship of top brands that we feel the market is ready for. We have every confidence that an established and iconic brand like Gucci will do well and we are pleased with the choice and range that the brand offers. The timepieces are all Swiss made and the new designs reflect Gucci fashion trends; the classic styles are always successfully reinterpreted and the result is a really fresh overall collection. We are redefining Gucci Timepieces retailers to ensure the continuation of strong alliances, good brand awareness and relevant brand activities, all of which will guarantee the success of Gucci Timepieces in our region.”

The celebration saw the attendance of a few prominent VIPs, business partners of Pacific Time and Cortina Watch and members of the Malaysian press. BRANDTHINK Malaysia assisted Cortina Watch in handling the press event as well as media relations.

View the full press release here: http://newsfeed.brandthinkasia.com/2010/07/pacific-time-to-represent-gucci-timepieces-in-asia-pacific

Related posts:

(Work) The Woohoo Box invades Ipoh

BRANDTHINK Malaysia — Tue, 15 Jun 2010 10:47:49 +0000

The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers.

Special guest, Jack Lim, DJ with My.fm gave the crowd many reasons to be excited about as he rallied and entertained the crowd during the opening ceremony.

For the launch, our team was tasked with experimenting with a new marketing technique. The main highlight to our viral campaign was the use of “ExtremeBudget”, a lower than low-budget technique of creating viral videos to promote the event. The team had only the use of a compact digital camera, an iPhone, iMovie software on the iMac and less than 6 hours to create the movie. The result was a quick, silly video that is easily shared across social media networks such as Facebook, Twitter and YouTube.

www.youtube.com/watch?v=kBsdImL0Xug

Ipoh experienced a wave of energy and excitement never seen before with other brands and the event drew an amazing crowd, the earliest arriving as early as 2am!

We even witnessed the world’s first marriage proposal using a Woohoo! box.

www.youtube.com/watch?v=Fq4jlj3wbWw

The IT World launch is part of an on-going campaign created to increase hype and excitement over the Apple brand in Malaysia with activities that include the DiscoveryWeek roadshows, the DiscoveryWeek social media campaign and the Woohoo! box events.

At the end of the day, the event closes with much excitement that started in the wee hours of the morning and lasted the whole day. For more photos, visit our Facebook page at http://www.facebook.com/brandthink.

Related posts:

(Event) Cortina Watch official launch at Suria KLCC

PR & Publicity — Thu, 01 Apr 2010 09:00:15 +0000

On the afternoon of 1st of April, Cortina Watch reached another significant milestone as it celebrated its fourth boutique opening in the iconic Suria KLCC in Malaysia with a big bang. The celebration saw the attendance of a few prominent VIPs, business partners of Cortina Watch and members of the Malaysian press.

The afternoon started with a warm welcome by emcee Elaine Daly who announced the arrival of the distinguished guest of honor, Dato’ Dr. Ong Hong Peng Secretary General, Ministry of Tourism Malaysia. Soon after, welcome speeches were given by Mr. Teh Soon Kheng General Manager of Cortina Watch Malaysia and Dato’ Dr. Ong Hong Peng.

The afternoon proceeded with a ribbon cutting ceremony which was performed by Dato’ Dr. Ong Hong Peng, Mr. Teh Soon Kheng and Mr. Jeremy Lim, Regional General Manager of Cortina Watch. Immediately after, guests were treated to an exhilarating performance by the exuberant Khuan Loke Association Lion Dance Group.

Guests continued to mingle with each other amongst an unbounded flow of champagne and canapés as they admired the featured timepieces in the boutique.

Regional General Manager of Cortina Watch, Jeremy Lim says, “We are thrilled to be amongst some of the finest international brands here at the iconic shopping arcade of Kuala Lumpur. Over the years, our focus has always been a one stop luxury timepiece provider and this is the experience we want to give to our valued customers”.

He added, “we are also indeed very honored to have Dato’ Dr. Ong Hong Peng grace our launch this afternoon. With our boutique being situated in the Golden Triangle we certainly hope that the expansion will contribute in driving the tourism industry in Malaysia”

—

BRANDTHINK Malaysia assisted Cortina Watch in handling the press event as well as media relations. The event saw the attendance of over 60 members of the media.

To view the Cortina Watch Launch Press Release, please visit BRANDTHINK NewsFeed at http://newsfeed.brandthinkasia.com

Related posts:

(Work) The MacStudio BSC Launch

BRANDTHINK Events — Sat, 19 Dec 2009 15:36:23 +0000

In conjunction with the opening of MacStudio, a new Apple Premium Reseller outlet in Bangsar Shopping Centre, BRANDTHINK created the WooHoo! Box and gave it away to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and took place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. The new outlet was unveiled for the very first time to the public on launch day, and feature a completely new retail look for Apple resellers in Malaysia.

BRANDTHINK was tasked with creative duties, media buying, event management of the launch and the creation of high impact ideas to generate interest in the new store. This resulted in an afternoon that filled an otherwise serene Bangsar Shopping Centres with Apple fans.

More than 150 people joined the queue for the WooHoo! box, and many more joined in the celebration and fun in the hours after the official unveiling of the store.

Related posts:

(Event) Chandon Masterclass & Dinner with Bernie Wood

BRANDTHINK Malaysia — Tue, 29 Sep 2009 03:53:57 +0000

Chandon and Green Point, brands under Moet Hennessy Estates & Wines treated special guests to an exclusive dinner on the 28th September 2009. Hosted by Bernie Wood, Estate Director of Domaine Chandon Australia, guests were treated to exquisite experience of Chandon and Green Point as well as a sumptuous dinner prepared by Third Floor Restaurant, JW Marriott Kuala Lumpur.

A Masterclass was also held earlier in the day.

BRANDTHINK helped create the magnificent atmosphere for the guests. Our tasks include:

Decorations and Event Creation
Event Management
Design of Key Visuals
Menu Design & Creation

[Another event by BRANDTHINK. For more pictures of past and future events, please visit our Facebook Page]

Related posts: