BRANDTHINK Malaysia » Multi-Discipline

PR+Events: Timeless Memories of Portofino with IWC in Malaysia

BRANDTHINK Malaysia — Wed, 14 Dec 2011 19:39:26 +0000

The International Watch Company (IWC) recently teamed up with legendary photographer Peter Lindbergh to create a photographic collection, “Peter Lindbergh’s Portofino” – named after the IWC Portofino selection of timepieces. The curated collection of black and white photographs travels around the world and made its one and only Malaysian pit stop at contemporary art gallery space, White Box at MAP @ Publika. As IWC’s PR Agency of Record in Malaysia, we had the opportunity to put on an exclusive exhibition featuring the iconic photographer on 16 November 2011.

Snapshot with Peter Lindbergh

Peter Lindbergh has shot many legendary figures and his images have graced countless magazine covers, most noticeably kickstarting the supermodel phenomenon with the British Vogue January 1990 cover.

Peter, along with IWC and Friends of IWC came together under the banner of Portofino for a photographic collection that featured IWC’s Portofino collection and for the first time ever, stars such as Kevin Spacey, Elle McPherson, Eric Dane, Cate Blanchett, Jean Reno and Zinedine Zidane.

Set in the small but picturesque fishing village of Portofino, the Italian theme of La Dolce Vita (The Sweet Life) resonated throughout the shoot and translated into simple, beautiful images.

From Idea to Birth

From the start, we knew that we had to create an arresting experience worthy of the masterpieces on showcase. Drawing the inspiration from Peter’s magical photographs, the glamourous personalities he captured and the allure of the Italian Riviera, we recreated the glam of a film festival. The concept called for a glamourous, glitzy Hollywood-style set that would transport our guests right into the world of the stars.

The entrance of the White Box was transformed into a beautiful grand entrance of a cinema reminisce of a Hollywood film premiere. Sharing the limelight at the entrance were two bright red vintage cars, an Alfa Romeo and a Fiat. These perfectly conditioned cars, manufactured in the fifties, were much sought-after for impromptu photo shoots throughout the night whenever guests arrived.

Those invited to experience “A Night in Portofino” include the crème de la crème of Malaysia’s high society, celebrities and watch connoisseurs. As they arrive and made their way up the red carpet, models dressed in fifties’ garb and bright smiles welcomed them in style. Accompanying the guests as they strode up the walkway, they were flanked by “paparazzi” flashing their cameras. The grandiose entrance certainly became a table topic for the night and had guests feeling like movie stars themselves!

Creating Timeless Memories

White Box was an empty canvas with movable walls that allowed for the creation of an art gallery. The framed pictures hung on these walls and created a flow to the event, allowing for guests to peruse the images one at a time at their own pace. Cocktail tables dotted the area alongside watchtowers that held another masterpiece – the Portofino collection. These allowed for guests to study the inspirational timepieces behind the photographs.

A Night to Remember

The “IWC Timeless Memories of Portofino” event was true to the IWC brand, bringing to life aspects of the Portofino culture.

From our experience, we knew that guests would love the idea of photo moments that they could take home and remember. That led to the creation of the Portofino corner, a scene right out of the Italian fishing village, complete with a Vespa and movie lights where guests could take a souvenir picture as keep-sake. Lovely models add to the prestige to give it a unique experience.

As for entertainment, guests were spoiled for choice. Portraiture artists were ready to sketch a true-to-life image of the guests, while a silhouette artist went around to cut out the profile of guests in a jiffy. These activities allowed IWC to created a lasting impression, memories guests could take home and relive. A live jazz band was on hand to provide the soundtrack to the night serving sounds of smooth jazz, samba and Italian themes.

There was also a live cooking stations serving a delectable palette of Italian canapés, washed down with Italian wine to suit the theme of the evening.

The charming Fay Hokulani was the host for the evening, engaging the guests as the night went on. Goris Verburg, the Managing Director of IWC South East Asia graced the event and introduced the guests to the scenic Portofino and the iconic IWC watches.

More Resources:

Press Release: IWC Southeast Asia Presents “Peter Lindbergh’s Portofino”

More photos at: BRANDTHINK Facebook Album or BRANDTHINK Google+ Page

Related posts:

PR+Events: Dulux ColourFutures™ 2012 Launch in Malaysia

BRANDTHINK Malaysia — Sun, 20 Nov 2011 16:16:57 +0000

Every year, the international paints company Dulux comes up with a set of colour palettes for the year to come. The colour trend analysis of sorts is carried out by colour experts and members of the creative and design industry, who look at emerging international trends and synthesize it for consumers.

This year, BRANDTHINK was the agency tasked with the launch of ColourFutures™ 2012 in Malaysia (which also revealed the Colour of The Year for 2012). The agency was tasked with the planning and execution of the event along with the comprehensive media and public relations campaign.

www.youtube.com/watch?v=D228IlRpoUU

Event Objective

To create awareness and to educate and inform people on the colour trends for the upcoming year 2012. This campaign was also tailored to enable all audiences – partners and consumers alike to get a feel of what ColourFutures™ 2012 will entail. We want people to relate in a tangible way to the themes presented.

Execution

Held at Black Box MAP in Publika, Solaris Dutamas, the launch saw media and guests of Dulux in attendance, including Managing Director of AkzoNobel Decorative Paints for South East Asia and Pacific, Jeremy Rowe and Managing Director of ICI Paints Malaysia, C.W. Goh.

The all-black venue was an appropriate backdrop for bursts of colours (colourful carpets, photowalls, props, laser lights), which served as a reminder of the theme throughout the evening. The movable walls provided flexibility to build and create a space as we deemed fit for the event.

From the props to the launch gambit, everything was carefully selected and choreographed to befit the theme of ‘Possibilities’, which is also the theme of the Colour of The Year 2012. With this in mind, what better way to unveil the Colour of The Year 2012 than to have a group of energetic dancers reflect the theme of possibilities. Just as the dance routine came to an end, both Managing Directors were ushered on stage and together with the dancers tore off the white wallpaper covering the stage background, revealing Tea Dance – a blushing, lively red shade that is at once whimsical and serious, dynamic and soft, thus bringing about the dominant concept for 2012 “Possibilities” for the Colour of the Year.

The unveiling took centre stage as a group of flashmob dancers brought the place to live with their energy and dynamism in celebration of the upcoming year 2012. The upbeat dance routine was a showcase of what 2012 is able to hold for us with regards to the Colour of The Year 2012. It is a celebration of what’s to come. With the Colour of The Year, 2012 will mark a year of endless possibilities, of new things and great successes.

Creative Tinkering

With the advantage of being integrated, our Creative team was also involved in ensuring a clear consistent message for the launch. The thematic walls and the staging was beautifully crafted by our designers in collaboration with our PR team and the result is a consistent messaging clarity that greets the audience the moment they enter the venue.

The wall of color at the reception alluded the audience to previous years’ Colour of the Year, to showcase AkzoNobel’s long standing tradition of color trend research.

Along with ‘Possibilities’ as the dominant trend, there was also 5 related key trends for ColourFutures™ 2012. For the unveiling of these 5 key trends, five photowalls were custom-made and built for the event. Each of these photowalls corresponded to the colour palette and theme of each of the 5 key trends of 2012 – One Small Seed, Delicate Mix, Rediscovered Heroes, Living Scrapbook and Different Worlds.

Because of the amount of trends we had, the challenge was to make each trend carry a distinct meaning to the guests – they had to leave the event knowing that each trend was a separate entity with a different story in itself. To engage the guests and create a connection between them and the five trends, we created the idea of attaching corresponding items to the theme. Each photowall with an accompanying model and props served as a simple recollection of the trend. For example, the key trend One Small Seed is about our personal bond with nature, and had real plants and gardening tools as the accompanying props for the relating photowall.

With relatable memes created and the use of photowalls and props allow Dulux’s message to be imprinted into the audience’s memory. Otherwise, the print-out photos given at the launch serve as a backup, just in case.

PR Executions

As part of this project, BRANDTHINK arranged for an exclusive media interview for the Netherlands-based Aesthetic Manager of AkzoNobel Decorative Coatings, Heleen van Gent. A noted colour expert, Heleen shared about the journey that the colour experts from all around the world take in the discovery of ColourFutures™ 2012. Heleen also provided an insiders view on how colours are able to invoke senses as well as provide opportunities. She also shared about various colour trends and how these trends translate into every day lives for people from all across the globe providing readers a more in-depth knowledge of what of ColourFutures™ is all about.

See Press Releases: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Result

Lauches have a way to focus the audience in on key themes and messages and a well-executed event leaves the message to linger for months to come. That’s exactly what was achieved with ColourFutures™ 2012.

In the 3 weeks following the launch, Dulux ColourFutures™ 2012 secured media coverage across a variety of newsprint and publications, ranging from business to lifestyle. The message and news was disseminated across a wide mass of audiences.

Here are a selection of some of the coverage generated:

TV Coverage:

www.youtube.com/watch?v=xgjibQ_ggsM

www.youtube.com/watch?v=cL79v3Z7quA

www.youtube.com/watch?v=AqoSJ_UQEME

Other Resources:

Press Release: AkzoNobel, Dulux Unveils Colour of the Year 2012 around Theme of ‘Possibilities’

Facebook Album: https://www.facebook.com/media/set/?set=a.10150471831778338.426078.37431508337&type=1

From our unofficial blog: Behind the scene look / Event Report

For more information about our PR and events services, please contact us at +60-3-22872255. We’ll be more than happy to assist you for your brand or product launch campaigns.

Related posts:

PR: Grand launch of Bang & Olufsen showcase gallery

BRANDTHINK Malaysia — Wed, 19 Oct 2011 05:22:33 +0000

Danish brand Bang & Olufsen, famed for its high quality audio and visual products opened its first flagship showroom in The Gardens Mall, Mid Valley. BRANDTHINK, via its regional partner MJ Group was tasked with all PR-related and launch event matters for the opening on the 13th of October 2011.

Recently voted as one of the coolest brands in the United Kingdom by research company Coolbrands, the launch of the Bang & Olufsen showroom was graced by VIPs as well as guests from the media. One of the key objectives of the PR campaign was to highlight the design sensibilities of the Bang & Olufsen brand through its BeoLiving concept. The BeoLiving concept was incorporated into the 1,400 square feet store, integrating high-class functionality with lifestyle. This concept seamlessly integrates through every facet of the home entertainment experience with push of a button.

In the limelight and on display that night was one of Bang & Olufsen’s newest and most modern technology yet – the 85-inch plasma TV, the BeoVision 4. The home cinema system is the first Full HD screen TV with 3D and is controlled by the Beo6 remote control. The giant home cinema system aims to deliver the ultimate TV experience with exceptional cinema quality.

The all-new BeoSound 8 was also the center of attention that night. The elegantly-designed powerful speaker dock for iPad, iPhone and iPod delivers top-notch sound performance wherever it is placed. It also comes with a unique manual room adaptation switch with three positions for the optimized sound performance. Two units of the BeoSound 8 were given out as lucky draw prizes that night.

To add pizzazz to the launch, these two stars of Bang & Olufsen were incorporated into the launch gambit. When the VIPs pushed a button on a remote control, the BeoVision 4, BeoSound 8 and other Bang & Olufsen products in the store was turned on and played the same audio and visual material, to the delight of those present.

Violinist extraordinaire Joanne Yeoh was roped in to perform for the launch. Her dazzling performance was enhanced by the powerful Bang & Olufsen speakers, adding dimension to the soundtrack of the momentous occasion.

Further resources:

Photo album from the Launch Event: Facebook Album

Press Release of the boutique opening: Bang & Olufsen opens flagship store in Kuala Lumpur, Malaysia

Product Press Releases:

Speaker docking gets serious with Bang & Olufsen

Bang & Olufsen launches new elegant TV giant with 3D

#InTheNews: BRANDTHINK Bags Two Accounts

Related posts:

Event: Creating a Buzzing Launch platform with The Big Launch, Machines

BRANDTHINK Malaysia — Mon, 19 Sep 2011 05:44:59 +0000

Machines, Apple’s Premium Reseller in Malaysia saw its seventh and newest outlet open in Aeon Bukit Tinggi, Klang, earlier this year. The Big Launch on April 16, 2011 saw much excitement and enthusiasm among the attendees. BRANDTHINK was tasked with the event and activation under the Big Launch program, a fast start launch platform designed to create buzz for new stores from Day 1. The platform has been used consistently with other store launches and has proven to be successful in generating crowds and excitement for the new stores.

As with the past launches of other Apple Premium Resellers (Bangsar Shopping Center, Ipoh Parade, etc), fans were queueing up hours before the Big Launch for their chance at a mystery box of goodies. Called the WooHoo! Box, the content is randomized, holding gifts such as food vouchers, merchandise and such. A few WooHoo! Boxes were filled with Apple products like the iPod.

We decided to up the ante for the launch of Machines Aeon Bukit Tinggi and came up with a couple of creative methods to get people to participate in the launch, using tools such as Facebook to create pre-event hype and generate interest. For example, the first five people in the five spots (out of the available hundred) will receive the Super WooHoo! Box. Three of these spots were open to everyone via contests.

www.youtube.com/watch?v=Yk_0Nzia8Xo

The first WooHoo! spot is reserved for the earliest person in line. The second spot can be won through an iOS game challenge. The third spot is available for the winner of the Third Spot App designed by BRANDTHINK and ran through Facebook, while the fourth and fifth spots are for the second and third earliest, respectively.

The iOS game challenge was open to the people in line, where they had to play an iOS game on an iPod touch. The person with the highest game score will be catapulted to the second spot from whichever spot he or she was in. The third spot goes to the person with the highest points on the 3rd Spot app on Facebook. Through this app, every friend whom the user invites entitles the user to one point. The user will get an additional point for every invited friend who accepts the invitation.

The event drew a large crowd before the mall opened, with some camping overnight to be the very first in line. Those who were there were entertained by Jin of Hitz.fm, a self-professed Apple fan himself. Custom signboards were also created to capture the excitement of the moment, with many fans posing with them as our photographers snap away.

The crowd was engaged and ready to step foot into the Machines store at 2pm, when the launch commenced with a flash mob and a lion dance.

Related posts:

(Work) Lilly, creating a career that matters

BRANDTHINK Malaysia — Tue, 22 Feb 2011 07:23:32 +0000

Lilly, one of the global leaders in pharmaceutical innovation is set to open the Lilly Asia-Pacfic Shared Service Centre to serve the needs of Lilly corporations around the region. In Jan 2011, it set out to create a recruitment initiative that will change the way people think about the traditional accounting career.

Founded by Eli Lilly in 1876, Lilly is now the 10th largest pharmaceutical company in the world. Across the globe, Lilly has developed productive alliances and partnerships that advance its capacity to develop innovative medicines at lower costs. Lilly is consistently ranked as one of the best companies in the world to work for, and generations of Lilly employees have sustained a culture that values excellence, integrity, and respect for people

The Brief

In a extremely competitive environment for talented people, Lilly needed a way to stand out from our Shared Service environments as well as traditional career paths chosen by accounting and finance professionals. It needed a way to break-through the norm of working in an auditing firm or financial institution as the primary career choice. In addition to that, it needed Malaysia to see their brand as a global leader not just in pharmaceuticals but as a global employer.

The Campaign

Lilly believe that everyone of its 40,000 global employees contribute towards its mission to create, develop and deliver pharmaceutical products that solve medical issues that today are unmet. Lilly strives to save and improve lives through innovation in all aspects of the pharmaceutical industry, including its financial operations.

In order to tell the story of Lilly’s mission, we created a link between what Accounting & Finance professionals normally come across in their daily routines (the managing of financial assets, liabilities and the likes) and to what their work really contribute to.

The use of accounting concept to illustrate the point that there is meaning in the work they do help create a call for people who wants their work to means something more to apply and join Lilly’s global mission.

The first recruitment ad ran on 19 February 2011 and will continue with print and online executions in the following months.

Lilly's Print Recruitment Ad

Related posts:

(Work) The Woohoo Box invades Ipoh

BRANDTHINK Malaysia — Tue, 15 Jun 2010 10:47:49 +0000

The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers.

Special guest, Jack Lim, DJ with My.fm gave the crowd many reasons to be excited about as he rallied and entertained the crowd during the opening ceremony.

For the launch, our team was tasked with experimenting with a new marketing technique. The main highlight to our viral campaign was the use of “ExtremeBudget”, a lower than low-budget technique of creating viral videos to promote the event. The team had only the use of a compact digital camera, an iPhone, iMovie software on the iMac and less than 6 hours to create the movie. The result was a quick, silly video that is easily shared across social media networks such as Facebook, Twitter and YouTube.

www.youtube.com/watch?v=kBsdImL0Xug

Ipoh experienced a wave of energy and excitement never seen before with other brands and the event drew an amazing crowd, the earliest arriving as early as 2am!

We even witnessed the world’s first marriage proposal using a Woohoo! box.

www.youtube.com/watch?v=Fq4jlj3wbWw

The IT World launch is part of an on-going campaign created to increase hype and excitement over the Apple brand in Malaysia with activities that include the DiscoveryWeek roadshows, the DiscoveryWeek social media campaign and the Woohoo! box events.

At the end of the day, the event closes with much excitement that started in the wee hours of the morning and lasted the whole day. For more photos, visit our Facebook page at http://www.facebook.com/brandthink.

Related posts:

(Work) The MacStudio BSC Launch

BRANDTHINK Events — Sat, 19 Dec 2009 15:36:23 +0000

In conjunction with the opening of MacStudio, a new Apple Premium Reseller outlet in Bangsar Shopping Centre, BRANDTHINK created the WooHoo! Box and gave it away to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and took place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. The new outlet was unveiled for the very first time to the public on launch day, and feature a completely new retail look for Apple resellers in Malaysia.

BRANDTHINK was tasked with creative duties, media buying, event management of the launch and the creation of high impact ideas to generate interest in the new store. This resulted in an afternoon that filled an otherwise serene Bangsar Shopping Centres with Apple fans.

More than 150 people joined the queue for the WooHoo! box, and many more joined in the celebration and fun in the hours after the official unveiling of the store.

Related posts:

(Work) HotelClub – Birthday & August Sale

Advertising — Wed, 19 Aug 2009 11:52:56 +0000

HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009.

11th Birthday Campaign

August Sale 2009

Related posts:

Featured (Work): JetstarAsia’s Plus! Plus! Plus! Campaign

Advertising — Mon, 08 Jun 2009 04:53:19 +0000

8 June 2009 – BRANDTHINK today launched a brand new campaign for JetstarAsia, as part of an eight day marketing blitz across key regional markets. The campaign is a collaborative marketing effort with the Civil Aviation Authority of Singapore (CAAS) and the Singapore Tourism Board (STB), and included print advertising, key radio stations and online sites in the key markets including Malaysia.

The campaign, starting 8 June to 16 June allows you to get great benefits when you buy just a one-way ticket to Singapore. You’ll get a return ticket, a second night hotel stay, shopping vouchers and a ride on the Singapore Flyer completely free of charge!

BRANDTHINK handled the creative for radio in Malaysia, and production of Interactive ads that were launched regionally. The concept of the radio campaign is an extension of a different campaign for JetstarAsia ran in December 2008 to promote the launch of additional flights to Singapore from KLIA.

JetstarAsia – Plus! – English Version

JetstarAsia – Plus! – Chinese Version

Visit www.jetstar.com today for more information!

Check out our original concept ad in December 2008!

Related posts:

MaxMara’s Fashion Explosion

PR & Publicity — Fri, 27 Mar 2009 09:38:29 +0000

Kuala Lumpur – On the evening of 12^th March 2009, MaxMara officially launch its largest boutique in South East Asia at the prestigious Pavilion Kuala Lumpur with a cocktail party. Located on the Couture Level of the shopping mall, it has joined a string of world-renowned luxury brands by providing a touch of Italian fashion.

For more images, visit BRANDTHINK’s FaceBook page.

—- Another event by BRANDTHINK —- For more information, call +60-3-22872255 or visit http://www.brandthinkasia.com.

Related posts:

Mac+iPod Discovery Week III – Johor Bahru 25/2-1/3 2009

BRANDTHINK Malaysia — Fri, 20 Feb 2009 11:07:58 +0000

It’s Discovery Week again! If you have missed out the last two discovery week at Pavilion or 1Utama, then you shouldn’t miss out on the 3rd installment happening at City Square Johor Bahru. Jump over to www.discoveryweek.com.my for more information on the latest happenings as well as videos from the past Discovery Week.

Related posts:

JetstarAsia KLIA-Singapore Launch Campaign

BRANDTHINK Malaysia — Sun, 01 Feb 2009 10:25:20 +0000

When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned out to be a challenging affair. The question was, how do you draw the attention of would-be travelers without engaging in an all-out war at the time?

The solution was clear at the point: focus on the things that others were not focusing on. With its competition locked in a price war, BRANDTHINK rightly hypothesized that travelers are already used to the notion that air travel tickets would be low, to the point that price is no longer a main differentiators between brands.

Jetstar focused on the “experience of traveling”, using the message that it’s fun to travel with Jetstar to cut through the clutter. It also has strong selling points to backed its campaign as well: namely that it flies out of KL International Airport (where it’s more convenient and comfortable), its free online seat selection service (so that passengers do not need to wait in line) and that it is also competitively priced.

The end result was a creation of a series of bright happy ads that depict the fun of traveling with Jetstar. The campaign was executed via newspapers, online and FaceBook.

The Launch Banner Ad: In addition to newspapers, an online campaign was also run on The Star Online to promote the new flight to Singapore.

Phase II of Launch Campaign: Phase 2 included an element of contest into the ad campaign, where visitors are drawn into a microsite to enter a contest to win a Singapore trip for 7 of their friends.

The Result: Within months of the campaign, the load-factor onboard each Jetstar flight to Singapore has doubled, paving the way for Jetstar to launch additional flights in December 2008.

Other Countries: The campaign proved to be successful that the concept elements were used in many countries that Jetstar operates in.

Jetstar Campaign on TravClass Website

November 2008 Campaign in Hong Kong and Singapore

Jetstar December 2008 Campaign in Taiwan

Related posts:

Mac+iPod Discovery Week II @ 1Utama

BRANDTHINK Malaysia — Sun, 07 Dec 2008 09:27:48 +0000

Missed out on the recent Mac+iPod Discovery Week at Pavilion? No worries, as the second edition of the tour will head to 1Utama Shopping Centre in Petaling Jaya from 17-21 December 2008. The host for this edition is Mac City. Discover why you’ll learn to really love the Mac and explore the latest iPods.

For a taste of what’s to come, check out the Pavilion Wrap-up video of the Mac+iPod Discovery Week below:

www.youtube.com/watch?v=gFKpE5GLjmc

Also, check out the latest promotional ad for the Discovery Week II.

For more information, contact BRANDTHINK http://www.brandthinkasia.com

Related posts:

Jetstar – I Love Jetstar Campaign!

Advertising — Fri, 21 Nov 2008 08:01:29 +0000

From Dec 1, Jetstar Asia will begin services of 19 weekly flights in an increasingly competitive environment. While low fares remain the main competing factor for almost all other airlines, the Jetstar campaign differentiates Jetstar in the area of the travel experience. Pricing across all carriers has reach saturationpoint where differentiation is almost moot, Jetstar stands out by being the carrier that provides an fun, more enjoyable experience while traveling. Jetstar was also recently recognised by Skytrax as Asia’s best low-cost airline.

Our agency today launches the www.ilovejetstar.com.my. The campaign aims to promote and educate Malaysian travelers on the benefit of flying with Jetstar to Singapore – among them, departure from KLIA, arrival to Singapore Terminal 1, free online seat selection and low fares.

The Radio Ad:

Find out more about Jetstar or make your bookings at www.jetstar.com.

Related posts:

iPod Dancers @ Mac+iPod Discovery Week

Advertising — Sat, 15 Nov 2008 20:17:21 +0000

These dancers took to the streets during the Mac+iPod Discovery Week. It’s a parody of the famous iPod ads and the dancers interact with the crowd on Jalan Bukit Bintang to draw attention to the roadshow.

www.youtube.com/watch?v=IkhpxZlFNrQ

We also did a walkthrough with the iPod Dancers on the street of KL along Jalan Bukit Bintang.

www.youtube.com/watch?v=wEc8j-HUFB0

Related posts: