BRANDTHINK Malaysia » Multi-Discipline

(Work) The Woohoo Box invades Ipoh

BRANDTHINK Malaysia — Tue, 15 Jun 2010 10:47:49 +0000

The BRANDTHINK team was in Ipoh on June 12, 2010 to officially launch IT World Ipoh Parade, Apple’s latest reseller in Ipoh, Malaysia. The new store opened its doors for the first time to the public and treated customers with the signature Woohoo! box giveway for the first 100 customers.

Special guest, Jack Lim, DJ with My.fm gave the crowd many reasons to be excited about as he rallied and entertained the crowd during the opening ceremony.

For the launch, our team was tasked with experimenting with a new marketing technique. The main highlight to our viral campaign was the use of “ExtremeBudget”, a lower than low-budget technique of creating viral videos to promote the event. The team had only the use of a compact digital camera, an iPhone, iMovie software on the iMac and less than 6 hours to create the movie. The result was a quick, silly video that is easily shared across social media networks such as Facebook, Twitter and YouTube.

www.youtube.com/watch?v=kBsdImL0Xug

Ipoh experienced a wave of energy and excitement never seen before with other brands and the event drew an amazing crowd, the earliest arriving as early as 2am!

We even witnessed the world’s first marriage proposal using a Woohoo! box.

www.youtube.com/watch?v=Fq4jlj3wbWw

The IT World launch is part of an on-going campaign created to increase hype and excitement over the Apple brand in Malaysia with activities that include the DiscoveryWeek roadshows, the DiscoveryWeek social media campaign and the Woohoo! box events.

At the end of the day, the event closes with much excitement that started in the wee hours of the morning and lasted the whole day. For more photos, visit our Facebook page at http://www.facebook.com/brandthink.

(Work) The MacStudio BSC Launch

BRANDTHINK Events — Sat, 19 Dec 2009 15:36:23 +0000

In conjunction with the opening of MacStudio, a new Apple Premium Reseller outlet in Bangsar Shopping Centre, BRANDTHINK created the WooHoo! Box and gave it away to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and took place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. The new outlet was unveiled for the very first time to the public on launch day, and feature a completely new retail look for Apple resellers in Malaysia.

BRANDTHINK was tasked with creative duties, media buying, event management of the launch and the creation of high impact ideas to generate interest in the new store. This resulted in an afternoon that filled an otherwise serene Bangsar Shopping Centres with Apple fans.

More than 150 people joined the queue for the WooHoo! box, and many more joined in the celebration and fun in the hours after the official unveiling of the store.

(Work) HotelClub – Birthday & August Sale

Advertising — Wed, 19 Aug 2009 11:52:56 +0000

HotelClub, the world-leading online hotel booking service has tasked BRANDTHINK Malaysia to create promotional campaigns for the brand in Singapore. BRANDTHINK recent campaigns for HotelClub include the recently concluded 11th Birthday campaign and the HotelClub Sale in August 2009.

11th Birthday Campaign

August Sale 2009

Featured (Work): JetstarAsia’s Plus! Plus! Plus! Campaign

Advertising — Mon, 08 Jun 2009 04:53:19 +0000

8 June 2009 – BRANDTHINK today launched a brand new campaign for JetstarAsia, as part of an eight day marketing blitz across key regional markets. The campaign is a collaborative marketing effort with the Civil Aviation Authority of Singapore (CAAS) and the Singapore Tourism Board (STB), and included print advertising, key radio stations and online sites in the key markets including Malaysia.

The campaign, starting 8 June to 16 June allows you to get great benefits when you buy just a one-way ticket to Singapore. You’ll get a return ticket, a second night hotel stay, shopping vouchers and a ride on the Singapore Flyer completely free of charge!

BRANDTHINK handled the creative for radio in Malaysia, and production of Interactive ads that were launched regionally. The concept of the radio campaign is an extension of a different campaign for JetstarAsia ran in December 2008 to promote the launch of additional flights to Singapore from KLIA.

JetstarAsia – Plus! – English Version

JetstarAsia – Plus! – Chinese Version

Visit www.jetstar.com today for more information!

Check out our original concept ad in December 2008!

MaxMara’s Fashion Explosion

PR & Publicity — Fri, 27 Mar 2009 09:38:29 +0000

Kuala Lumpur – On the evening of 12^th March 2009, MaxMara officially launch its largest boutique in South East Asia at the prestigious Pavilion Kuala Lumpur with a cocktail party. Located on the Couture Level of the shopping mall, it has joined a string of world-renowned luxury brands by providing a touch of Italian fashion.

For more images, visit BRANDTHINK’s FaceBook page.

—- Another event by BRANDTHINK —- For more information, call +60-3-22872255 or visit http://www.brandthinkasia.com.

Mac+iPod Discovery Week III – Johor Bahru 25/2-1/3 2009

BRANDTHINK Malaysia — Fri, 20 Feb 2009 11:07:58 +0000

It’s Discovery Week again! If you have missed out the last two discovery week at Pavilion or 1Utama, then you shouldn’t miss out on the 3rd installment happening at City Square Johor Bahru. Jump over to www.discoveryweek.com.my for more information on the latest happenings as well as videos from the past Discovery Week.

JetstarAsia KLIA-Singapore Launch Campaign

BRANDTHINK Malaysia — Sun, 01 Feb 2009 10:25:20 +0000

When JetstarAsia launched their Kuala Lumpur-Singapore route in May 2008, they needed a campaign that would cost-effectively climb through the clutter in the marketspace. The airline industry in Malaysia at the time was wrapped in its own price war with its 2 local players. Entry into the market turned out to be a challenging affair. The question was, how do you draw the attention of would-be travelers without engaging in an all-out war at the time?

The solution was clear at the point: focus on the things that others were not focusing on. With its competition locked in a price war, BRANDTHINK rightly hypothesized that travelers are already used to the notion that air travel tickets would be low, to the point that price is no longer a main differentiators between brands.

Jetstar focused on the “experience of traveling”, using the message that it’s fun to travel with Jetstar to cut through the clutter. It also has strong selling points to backed its campaign as well: namely that it flies out of KL International Airport (where it’s more convenient and comfortable), its free online seat selection service (so that passengers do not need to wait in line) and that it is also competitively priced.

The end result was a creation of a series of bright happy ads that depict the fun of traveling with Jetstar. The campaign was executed via newspapers, online and FaceBook.

The Launch Banner Ad: In addition to newspapers, an online campaign was also run on The Star Online to promote the new flight to Singapore.

Phase II of Launch Campaign: Phase 2 included an element of contest into the ad campaign, where visitors are drawn into a microsite to enter a contest to win a Singapore trip for 7 of their friends.

The Result: Within months of the campaign, the load-factor onboard each Jetstar flight to Singapore has doubled, paving the way for Jetstar to launch additional flights in December 2008.

Other Countries: The campaign proved to be successful that the concept elements were used in many countries that Jetstar operates in.

Jetstar Campaign on TravClass Website

November 2008 Campaign in Hong Kong and Singapore

Jetstar December 2008 Campaign in Taiwan

Mac+iPod Discovery Week II @ 1Utama

BRANDTHINK Malaysia — Sun, 07 Dec 2008 09:27:48 +0000

Missed out on the recent Mac+iPod Discovery Week at Pavilion? No worries, as the second edition of the tour will head to 1Utama Shopping Centre in Petaling Jaya from 17-21 December 2008. The host for this edition is Mac City. Discover why you’ll learn to really love the Mac and explore the latest iPods.

For a taste of what’s to come, check out the Pavilion Wrap-up video of the Mac+iPod Discovery Week below:

www.youtube.com/watch?v=gFKpE5GLjmc

Also, check out the latest promotional ad for the Discovery Week II.

For more information, contact BRANDTHINK http://www.brandthinkasia.com

Jetstar – I Love Jetstar Campaign!

Advertising — Fri, 21 Nov 2008 08:01:29 +0000

From Dec 1, Jetstar Asia will begin services of 19 weekly flights in an increasingly competitive environment. While low fares remain the main competing factor for almost all other airlines, the Jetstar campaign differentiates Jetstar in the area of the travel experience. Pricing across all carriers has reach saturationpoint where differentiation is almost moot, Jetstar stands out by being the carrier that provides an fun, more enjoyable experience while traveling. Jetstar was also recently recognised by Skytrax as Asia’s best low-cost airline.

Our agency today launches the www.ilovejetstar.com.my. The campaign aims to promote and educate Malaysian travelers on the benefit of flying with Jetstar to Singapore – among them, departure from KLIA, arrival to Singapore Terminal 1, free online seat selection and low fares.

The Radio Ad:

Find out more about Jetstar or make your bookings at www.jetstar.com.

iPod Dancers @ Mac+iPod Discovery Week

Advertising — Sat, 15 Nov 2008 20:17:21 +0000

These dancers took to the streets during the Mac+iPod Discovery Week. It’s a parody of the famous iPod ads and the dancers interact with the crowd on Jalan Bukit Bintang to draw attention to the roadshow.

www.youtube.com/watch?v=IkhpxZlFNrQ

We also did a walkthrough with the iPod Dancers on the street of KL along Jalan Bukit Bintang.

www.youtube.com/watch?v=wEc8j-HUFB0

Mac+iPod Discovery Week @ Pavilion Kuala Lumpur

Advertising — Tue, 11 Nov 2008 10:20:09 +0000

BRANDTHINK today launches the Mac+iPod Discovery Week program, consisting of print ads, online media, and social media communication. The event, hosted by Apple Premium Reseller, epiCentre aims to educate the masses on the benefits of switching to a Mac. There will be special workshops as well as a special collaboration with Junk, showcasing the best of Malaysian music. Visit the FaceBook page for latest details.